Team Liquid

• Support the Strategy Lead in managing and developing Strategy Managers, Content Specialists, and Coordinators through coaching, feedback, and strategic guidance. • Review and strengthen strategic work across the team, ensuring deliverables reflect Liquid Media's standards for clarity, insight, and cultural relevance. • Collaborate closely with Strategy and Agency leadership to maintain consistency across accounts and strategic outputs. • Model a team culture of curiosity, social fluency, and strategic thinking. • Contribute to project staffing and workload planning conversations, helping support sustainable team operations. • Conduct regular coaching and development conversations with direct reports, providing actionable feedback and helping accelerate growth. • Help establish strategic expectations, quality standards, and development plans for junior team members. • Own social strategy across assigned client accounts with platform-specific approaches across TikTok, YouTube, Twitch, Instagram, Reddit, X, and Discord. • Identify cultural moments, gaming tentpoles, live-service opportunities, and community milestones that can drive audience engagement. • Develop short-form content strategies across TikTok, Reels, and Shorts designed to drive discovery, engagement, and conversion. • Build community strategy frameworks that help brands show up authentically in the spaces where audiences engage. • Develop creator marketing and platform strategies that strengthen audience engagement, community growth, and brand advocacy. • Develop integrated campaign strategies that connect social, creator, paid, and earned media into cohesive brand narratives. • Translate business and marketing objectives into multi-channel campaign strategies with clear strategic rationale. • Partner closely with Account and Creative teams to ensure strategic recommendations are executed effectively. • Adapt and evolve strategic recommendations using performance insights and campaign learnings. • Stay ahead of emerging platforms, creator behaviors, content formats, and cultural shifts. • Define measurement approaches and success metrics that evaluate audience quality, brand impact, and long-term program performance. • Use performance data and audience insights to inform recommendations and program evolution. • Contribute thought leadership, trend analysis, and strategic points of view that strengthen Liquid Media's positioning in gaming and entertainment marketing. • Serve as senior strategic counsel on assigned client accounts, building trusted relationships with client stakeholders. • Participate in new business pitches by developing strategic frameworks, shaping pitch narratives, and presenting strategic recommendations to prospective clients. • Identify and articulate growth opportunities within existing accounts, grounded in strategic rationale and client business goals. • Represent Liquid Media at industry events, gaming activations, and community-focused opportunities.

• Execute remote live social coverage during matches, tournaments, and events, including match updates, highlights, and reactive content. • Publish and manage content across Team Liquid’s social platforms, including Twitter/X, Instagram, TikTok, YouTube, Twitch, and Discord. • Create and edit short-form video content for TikTok, Reels, and YouTube Shorts using gameplay footage, Twitch clips, and behind-the-scenes content. • Develop and publish evergreen and engagement-focused social content aligned with gaming and esports communities. • Maintain consistent posting cadence across platforms and contribute to monthly content calendars. • Execute social deliverables tied to partnerships, apparel campaigns, and broader marketing initiatives. • Adapt campaign messaging into platform-native formats appropriate for each channel. • Engage with fans and community members across social platforms in a timely and thoughtful manner. • Monitor social performance metrics and identify opportunities to improve content performance and audience engagement. • Work alongside marketing and production teams on campaign execution, creative ideation, and deliverables. • Contribute to broader Team Liquid brand initiatives as needed.

• Develop creator marketing and brand ambassador strategies for gaming and entertainment clients • Shape scalable program structures, creator tiers, onboarding approaches, incentive models, and content frameworks • Build program playbooks and strategic frameworks that strengthen long-term creator engagement and brand alignment • Refine programs over time using performance insights, audience behavior, platform trends, and cultural moments • Help shape creator onboarding experiences and long-term creator engagement approaches • Identify creators, communities, and platforms aligned with client goals, audiences, and brand positioning • Develop creator evaluation approaches that consider audience alignment, content quality, cultural relevance, and brand fit • Build relationships across creator and talent management ecosystems • Contribute to partnership and ambassador program recommendations that strengthen long-term program growth • Guide creator campaign strategy across TikTok, YouTube, Twitch, Discord, X/Twitter, and emerging creator platforms • Develop creator briefing approaches that balance strategic direction with creator authenticity • Identify relevant gaming, entertainment, and cultural moments that strengthen creator activations and audience engagement • Develop short-form content approaches designed for discovery, engagement, and community growth • Define measurement approaches for creator programs and campaign performance • Use reporting and performance insights to inform recommendations and program evolution • Stay informed on creator marketing trends, emerging platforms, creator behaviors, and community engagement approaches • Contribute industry insights and strategic perspectives that strengthen agency positioning and client strategy

• Edit and assemble raw footage into polished video content, ensuring alignment with project goals and brand guidelines. • Enhance video quality using advanced editing techniques, sound design, and colour grading. • Work alongside the creative team to conceptualize and execute engaging video projects. • Provide innovative ideas to improve storytelling, visuals, and overall production quality. • Tailor content for various platforms, including social media, YouTube, and live streaming platforms, ensuring optimized formats and specifications. • Work closely with the Project Manager and other team members to gather insights into project requirements, deadlines, and deliverables. • Coordinate with designers, animators, and other creatives to integrate visual elements seamlessly into video projects. • Maintain an organized workflow by properly managing video assets, project files, and archives. • Stay informed about trends in gaming, esports, and youth culture to help ensure content remains relevant and relatable with brand guidelines. • Organize and maintain editorial calendars and version control of materials. • Ensure all content meets the highest standards of quality, creativity, and audience engagement.

• Guide strategy and planning across the agency’s current client roster, ensuring consistently strong strategic thinking from brief through delivery • Work in close partnership with Account, Business Development, Production, and Creative teams to shape strategy, execution, and outcomes across client and agency initiatives • Serve as a senior strategic partner to clients, helping guide brand, communications, and go-to-market direction • Translate complex business needs into clear, compelling creative briefs that unlock great work • Partner with the Director of Business Development to support new business efforts through strategic framing, positioning, and pitch development • Play an active role in agency thought leadership, including POV development, trend analysis, and industry-facing content • Establish and uphold the strategic quality bar across client work and internal outputs • Mentor and develop strategists and planners as the function grows

• Serve as the primary client contact, ensuring strategic, operational, and creative alignment. • Navigate complex stakeholder environments with confidence, creating clarity and knowing when to steer or escalate. • Cultivate long-term partnerships with senior stakeholders through consistent strategic value and transparent communication. • Guide junior client POCs on agency best practices and process to ensure efficient delivery. • Manage renewals and identify upsell opportunities that deepen partnerships and expand agency scope. • Oversee the development and execution of integrated social and creative marketing strategies, including production and campaign activations that authentically engage gaming communities. • Oversee the translation of brand and IP goals into data-informed programs across social, community, influencer, creator, and experiential channels. • Partner with strategy, creative, production, and operations teams to ensure deliverables are insight-focused, culturally relevant, and aligned with brand and business goals. • Define and report on OKRs, KPIs, and performance insights for senior stakeholders, clearly communicating creative impact and measurable ROI. • Oversee campaign delivery across budgets, timelines, and contracts. • Anticipate risks, resolve blockers, and hold teams accountable. • Establish clear workflows that enable smooth internal and external coordination. • Maintain strong operational discipline while creating space for creative innovation. • Identify and pursue new business opportunities using relationships and market insight. • Represent Liquid Media as a strategic partner in client and industry settings. • Mentor team members and foster a culture of ownership, transparency, and continuous improvement. • Work across teams to remove silos and strengthen information flow.