• Develop and manage paid search campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising • Conduct keyword research and analysis to identify relevant keywords for campaigns • Write compelling ad copy and optimize ad creative to improve performance • Monitor and analyze campaign performance data, identifying trends and making recommendations for improvement • Conduct A/B testing to optimize landing pages and ad creative • Work closely with clients to understand their business objectives and develop customized PPC strategies • Communicate campaign performance data and strategy recommendations to clients in a clear and concise manner • Stay up-to-date with industry trends and changes in paid search platforms and algorithms • Collaborate with other digital marketing team members to develop integrated marketing strategies

• Define and execute a comprehensive B2B demand generation strategy • Lead, mentor, and grow a high-performing team • Design and implement integrated, multi-channel campaigns • Own the Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) pipeline • Develop and execute targeted ABM programs for high-value strategic accounts • Oversee the marketing technology stack for efficient lead management • Establish KPIs and build robust reporting dashboards • Work closely with Product Marketing and Content teams • Manage the demand generation budget effectively

• The Media Specialist is responsible for the setup, execution, and in-flight optimization of sophisticated campaign matrices across multiple digital channels. • This role involves leveraging our automated platform to localize, geo-target, and dynamically optimize cross-channel campaigns. • Analyze real-time performance data to identify high-performing locations, creatives, and audience segments to maximize ROI. • Monitor pacing, bid efficiency, and KPI attainment on a daily basis. • Lead the hands-on-keyboard setup and launch of campaigns across multiple digital channels. • Establish rigorous test-and-learn frameworks to iteratively improve campaign performance. • Manage 1st and 3rd party data integrations to enable accurate audience targeting. • Communicate campaign performance and strategic recommendations to internal stakeholders.

• Manage end-to-end paid media execution, including budget pacing, bid optimization, ad trafficking, creative iteration, audience segmentation, and adherence to platform best practices. • Use reporting and analytics tools daily to assess campaign performance, uncover insights, and make data-driven optimizations that scale and improve results. • Support the development of channel expansion strategies by leveraging internal analytics, external research, and market intelligence to identify new growth opportunities. • Track, analyze, and report on paid and organic campaign outcomes, distilling insights and recommendations that fuel continuous improvement across both current and future channels. • Develop and own a routine cadence of sharing learnings and actionable insights regularly with Eater leadership. • Stay ahead of industry and digital media trends, proactively bringing forward new ideas, innovation opportunities, and key shifts in the media landscape. • Monitor competitive activity, including onsite and offsite messaging, paid and earned media initiatives, partnerships, and broader marketing efforts. • Keep informed on editorial trends and performance, in order to come up with ways to integrate Eater content and voices into marketing campaigns.