• Define and execute a comprehensive B2B demand generation strategy • Lead, mentor, and grow a high-performing team • Design and implement integrated, multi-channel campaigns • Own the Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) pipeline • Develop and execute targeted ABM programs for high-value strategic accounts • Oversee the marketing technology stack for efficient lead management • Establish KPIs and build robust reporting dashboards • Work closely with Product Marketing and Content teams • Manage the demand generation budget effectively

• The Media Specialist is responsible for the setup, execution, and in-flight optimization of sophisticated campaign matrices across multiple digital channels. • This role involves leveraging our automated platform to localize, geo-target, and dynamically optimize cross-channel campaigns. • Analyze real-time performance data to identify high-performing locations, creatives, and audience segments to maximize ROI. • Monitor pacing, bid efficiency, and KPI attainment on a daily basis. • Lead the hands-on-keyboard setup and launch of campaigns across multiple digital channels. • Establish rigorous test-and-learn frameworks to iteratively improve campaign performance. • Manage 1st and 3rd party data integrations to enable accurate audience targeting. • Communicate campaign performance and strategic recommendations to internal stakeholders.

• Manage end-to-end paid media execution, including budget pacing, bid optimization, ad trafficking, creative iteration, audience segmentation, and adherence to platform best practices. • Use reporting and analytics tools daily to assess campaign performance, uncover insights, and make data-driven optimizations that scale and improve results. • Support the development of channel expansion strategies by leveraging internal analytics, external research, and market intelligence to identify new growth opportunities. • Track, analyze, and report on paid and organic campaign outcomes, distilling insights and recommendations that fuel continuous improvement across both current and future channels. • Develop and own a routine cadence of sharing learnings and actionable insights regularly with Eater leadership. • Stay ahead of industry and digital media trends, proactively bringing forward new ideas, innovation opportunities, and key shifts in the media landscape. • Monitor competitive activity, including onsite and offsite messaging, paid and earned media initiatives, partnerships, and broader marketing efforts. • Keep informed on editorial trends and performance, in order to come up with ways to integrate Eater content and voices into marketing campaigns.

• Own the B2B performance marketing and demand generation strategy for Sales Assist, aligned with broader marketing and revenue objectives. • Develop annual and quarterly roadmaps for paid demand programs, informed by pipeline goals, audience insights, experimentation learnings, and performance trends. • Identify growth opportunities across channels, audiences, messaging, and funnel stages to improve efficiency and scale pipeline contribution. • Oversee paid B2B channels including (but not limited to) paid social, display, native, programmatic, direct buys, and emerging paid channel opportunities. • Guide channel strategy across awareness, consideration, and conversion, ensuring alignment with full funnel global campaign strategies • Own the planning, allocation, and day-to-day management of paid media budgets across all B2B performance marketing channels • Monitor pacing and performance in real time, making ongoing budget optimization decisions across channels, campaigns, and regions to maximize impact and efficiency • Partner with Finance on forecasting, accruals, and spend reconciliation, ensuring accuracy and transparency in budget reporting • Evaluate ROI and marginal returns across channels and tactics to inform budget shifts, scaling decisions and overall investment strategy • Own week-over-week, month-over-month, and quarter-over-quarter performance tracking and reporting. • Ensure the team rigorously monitors leading indicators (leads, MQLs, conversion rates, CPL) and lagging indicators (pipeline creation, opportunity volume, revenue influence). • Translate performance data into insights and clear recommendations for optimization, investment shifts, and experimentation. • Lead and develop a team of B2B performance marketing and demand generation marketers • Provide clear direction, coaching, and feedback to help team members grow as strategic marketers and operators. • Establish clear goals, expectations, and accountability while empowering the team to test, learn, and improve. • Establish and own a structured experimentation framework across B2B paid channels to drive continuous performance improvement and unlock new sources of pipeline growth. • Partner with Analytics and Marketing Operations to define clear hypotheses, success metrics, and measurement approaches for experiments across audiences, channels, creative, offers, and funnel stages. • Ensure experiments are prioritized based on potential impact to pipeline, learning value, and strategic alignment with Sales Assist goals. • Guide the team in designing, executing, and analyzing tests with rigor, ensuring learnings are clearly documented and shared across marketing and revenue stakeholders. • Translate experimentation insights into scaled programs, budget reallocation decisions, and strategic recommendations. • Foster a test-and-learn culture that balances speed with analytical discipline, encouraging curiosity while maintaining accountability to results.