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SonicWall

Delivering real-time breach detection and prevention solutions backed by SonicWall Capture Threat Network.

Director, Demand Engineering

Software EngineerSoftware EngineerFull TimeRemoteLeadTeam 1,001-5,000Since 1991H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

2 days ago

Salary

0

Seniority

Lead

Bachelor Degree8 yrs expEnglishCyber SecurityGo

Job Description

Director, Demand Engineering

SonicWall

• The Director, Go-to-Market Engineering reports directly to the CMO and leads both the Integrated Marketing Managers aligned to each SonicWall product line and the Marketing Operations team. • Responsible for designing, building, and continuously optimizing SonicWall's global demand engine. • Design the system, instrument every layer, optimize the connections between them, and let the machine compound over time. • Maintain a close working relationship with product marketing counterparts, co-developing the messaging frameworks, GTM strategies, and campaign narratives that translate product positioning into partner-activated market demand. • Drive quarterly GTM planning cadences and ensure alignment across demand, field, ops, comms, product marketing, and channel functions.

Job Requirements

  • 8 to 12 years in B2B marketing, with a trajectory that moves from hands-on campaign execution into systems-level strategy, demand leadership, or marketing operations
  • Thinks like an engineer -- approaches GTM as a system to be designed, instrumented, and optimized rather than a series of campaigns to be planned and executed
  • Has owned or deeply managed marketing operations and/or a marketing technology stack -- understands what it takes to govern, evolve, and get real value from the infrastructure
  • Deep fluency in channel-led and partner-led GTM models -- understands multi-tier distribution, MDF strategy, through-partner marketing, and how to build demand programs that activate the channel as a revenue partner
  • Experience working with or alongside global field marketing teams, understanding how global strategy translates into regional execution
  • Comfortable working across the full modern marketing stack: intent data, ABM platforms, paid media, marketing automation, CRM, AI agents, and emerging tools -- as a systems thinker who knows how the components connect and compound
  • Deeply data literate -- can build attribution models, read pipeline analytics, and diagnose system performance without needing a translator
  • Has used AI tools in a real GTM context -- not just experimented with them, but integrated them into how work actually gets done
  • Demonstrated ability to lead and develop direct reports across more than one functional area
  • Track record of productive collaboration with product marketing, field marketing, and channel or sales organizations
  • Cybersecurity or enterprise tech background preferred but not required.

Benefits

  • SonicWall provides relentless security against the most evasive cyberattacks
  • A modern discipline that replaces the traditional campaign-centric model of demand generation

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