• Build target persona lists in LinkedIn Sales Navigator based on ICP criteria and buyer/champion personas provided by the team • Create, personalize, and launch outbound sequences in Lemlist using email and LinkedIn • Draft personalized follow-up messages using provided frameworks, with increasing autonomy over time as you learn our voice and positioning • Run daily check-ins with the Faction sales team to review progress, align on priorities, and flag anything that needs attention • Monitor campaign performance daily (connections, replies, open rate) and flag actionable items, trends, and improvements • Hand off positive responses to the sales team within the same business day, with full context • Keep the team on track with lead follow-ups so no prospect falls through the cracks • Maintain accurate lead statuses in Attio as campaigns progress

• Develop and maintain core positioning, messaging frameworks, and value propositions for Mirantis’ AI infrastructure and cloud-native platform portfolio. • Translate highly technical product capabilities — GPU cluster orchestration, multi-cluster Kubernetes management, MLOps pipelines — into audience-specific narratives for practitioners, platform engineers, and C-suite buyers. • Own the competitive intelligence function: track competitors including Red Hat OpenShift AI, NVIDIA Base Command, Rancher/SUSE, VMware Tanzu, and emerging AI cloud providers; produce battlecards, comparisons, and win/loss analysis. • Produce a steady cadence of high-quality technical content: solution briefs, white papers, blog posts, use case studies, reference architectures, and demo scripts. • Partner with solution architects and product managers to develop technical content that educates buyers on AI infrastructure patterns, including LLM inference at scale, GPU scheduling, and developer platform self-service. • Support demand generation campaigns with compelling assets aligned to key personas: AI/ML engineers, platform ops teams, and infrastructure decision-makers. • Build and maintain sales enablement materials, including pitch decks, battlecards, objection-handling guides, and ROI frameworks. • Partner with solution architects and sales teams to distill field learnings into sharper messaging and better-targeted content. • Support product launches with go-to-market plans, launch kits, and internal training materials. • Monitor trends across the AI infrastructure, cloud-native, and open-source ecosystems to surface market insights that inform GTM strategy. • Support analyst and media briefings; contribute to Mirantis’ positioning in key industry conversations and reports. • Represent Mirantis’ platform perspective at industry events, webinars, and community forums as a subject matter resource.

• Serve as the vital bridge between product development and commercial success • Translate product capabilities into compelling market messaging and customer value propositions • Collaborate closely with Product Management, Sales, Marketing Communications, and Clinical Strategy teams • Develop and execute strategic marketing plans • Own the positioning, market forecasting, messaging, and go-to-market strategy for assigned Surgery products • Drive global commercialization strategies while partnering with regional teams

Role Description We're hiring a GTM associate to own Faction's top-of-funnel outbound execution. This is a hands-on execution role. You'll work inside a semi-defined process, coordinate daily with our sales team, and be measured on throughput, accuracy, and follow-through. The core workflow: - Identify target accounts - Build persona lists in Sales Navigator - Personalize and launch Lemlist campaigns - Monitor and flag replies for handoff We're currently sending ~175 - 200 outbound messages per week. The goal is 600+. Qualifications - Experience as an SDR, BDR, or outbound execution role - Hands-on experience with LinkedIn Sales Navigator: building lists, filtering by title, industry, company size, and buying signals - Experience running campaigns in Lemlist or a comparable sequencing platform (Outreach, Salesloft, Apollo) - Strong written communication skills. You take grammar, spelling, and tone seriously - Understanding of outbound copywriting, sequencing logic, and how to personalize at scale without sounding generic - Self-managed and reliable. This is a remote role with clear weekly output expectations Requirements - Experience with Attio or similar CRM tools - Familiarity with Clay or data enrichment workflows - Background in B2B SaaS sales; industrial distribution or manufacturing experience a plus - Prior experience on a lean startup or early-stage GTM team