• Define and execute a North America field events plan to enhance brand visibility and achieve measurable business goals. • Develop and execute localized marketing strategies to drive demand, generate leads, and accelerate the sales pipeline in specific regions. • Build collaborative relationships with key internal stakeholders (regional sales stakeholders, marketing, content, product, client success) and external partners to create and deliver seamless, impactful events aligned with business goals. • Plan and execute a broad range of events, from high-touch executive dinners to mid-scale multi-city roadshows, with clear objectives, tracking, and measurement for each event. • Lead event execution, including budgeting, pre- and post-event marketing, logistics, vendor management, and post-event analysis for regional events. • Track key event metrics for North America events such as attendance, leads generated, opportunities and pipeline generated, and client feedback to evaluate event success. • Track event performance metrics and KPIs, presenting actionable insights to stakeholders to drive continuous improvement. • Leverage company websites, online content, industry trends, and emerging technologies to enhance the client experience and event effectiveness.

• Own and evolve the EventSafe product strategy, roadmap, and vision aligned with Raptor’s revenue goals and K–12 market needs • Define short-, mid-, and long-term roadmap horizons, communicating priorities clearly to engineering, sales, marketing, and executive leadership • Identify and evaluate new product opportunities in school events management, including ticket sales, access control, capacity management, and mobile attendee experiences • Identify and evaluate cross-product opportunities to leverage other Raptor K–12 school safety products within the EventSafe platform • Leverage AI-assisted product development lifecycle (AI-PDLC) practices throughout discovery, planning, and delivery — using AI tooling to accelerate research, requirement development, prioritization, and decision-making • Work directly with K–12 school administrators, athletic directors, activities coordinators, and other end users to deeply understand their needs for managing school events — from athletic competitions to performances to fundraisers • Conduct competitive analysis and market research across events management, ticketing platforms (both K–12-specific and general-purpose), and mobile event apps • Partner with Product Marketing to understand market direction, competitive forces, and go-to-market strategy • Leverage customers and prospects as active feedback partners on priorities, requirements, and product design • Collaborate with a significantly scaled engineering team based in India; actively participate in team rituals and planning sessions • Embrace modern AI-assisted product development lifecycle (AI-PDLC) practices with your team to drive project planning, backlog refinement, and requirement definition in partnership with the engineering team • Work in a hybrid model where you carry both strategic PM responsibilities and where you partner closely with engineering tech leads and the design team on project refinement, backlog prioritization, and project delivery • Travel periodically to India to build relationships with the engineering team, align on roadmap priorities, and accelerate delivery velocity • Develop and deliver realistic delivery timelines coordinated with product management, engineering, design, and stakeholder teams • Manage the EventSafe product lifecycle from discovery through release, go-to-market, and post-launch optimization • Define and track success metrics for adoption, engagement, and revenue generation • Partner with Sales on training, positioning, and deal support for EventSafe opportunities both virtually and at in-person meetings or key clients • Work with customer success and professional services teams to ensure smooth implementations and strong customer experiences • Evaluate product usage data and analytics to continuously inform decision-making • Maintain high-frequency communication across technology, engineering, support, implementations, sales, and marketing • Present product plans, roadmaps, competitive analysis, and go-to-market strategies to executive leadership • Serve as a strong product voice in go-to-market activities — supporting client-facing sales presentations, training and enabling Solution Engineers, and actively participating in pipeline and deal advancement alongside the sales team

• Own and manage Okendo's events calendar across all formats: happy hours, small dinners, experiential activations, trade shows, hosted meetings, and webinars • Manage end-to-end logistics for each event including venue sourcing, vendor coordination, budget tracking, invitations, registration, on-site execution, and post-event lead import into HubSpot • Lead Okendo's webinar programs including the Loyalty with Okendo series, from speaker coordination and Zoom setup through to landing page builds in WordPress, promotional emails, social copy, and post-event recording upload and social clips • Build and execute pre- and post-event marketing campaigns across email and social to maximize attendance and follow-up conversion • Coordinate post-event follow-up using automated email sequences in HubSpot, working with Sales to ensure timely outreach segmented by small and mid-sized business and enterprise contacts • Track campaign attribution for every event using unique tracking links (UTMs), and maintain accurate reporting in HubSpot and Domo on sales-qualified leads generated, pipeline influenced, and revenue closed • Present event performance at the monthly demand roundtable, including breakdowns by event type, cost per sales-qualified lead, and pipeline influenced • Manage co-marketing relationships with Shopify ecosystem partners including co-webinars, co-sponsored events, joint newsletter inclusions, and shared Slack channels • Support the bi-annual agency partner re-tiering process in collaboration with the Partnerships team • Partner with enterprise account executives and customer success managers in a monthly events check-in to align on invite strategy, target accounts, and follow-up ownership • Collaborate with Creative via Asana to brief and deliver event assets on time, including invitations, landing pages, slide decks, and social graphics • Work with Revenue Operations to set up HubSpot forms, Slack notifications, and Zoom webinar infrastructure for each event

• Build the Partly Community across UK repairers and suppliers partnering with sales, customer success and marketing. • Own the channels end-to-end - calendar, publishing, in-channel community management, and turning events, ambassadors and case studies into a consistent distribution engine. • Define how Partly shows up at the biggest and best events in the industry. • Create the activation plan for regional roundtables, networking, demo nights and more. • Build an ambassadors / influencer marketing machine from the ground up. • Build a network of long term partners positioning Partly as the glue in the industry. • Case studies and email marketing nurtures / build customer journeys and value led content. • Manage the annual budget across community, events and social on both sides.