• Plan, create, and manage paid advertising campaigns across Google Ads (primary), Meta, LinkedIn, & TikTok • Develop campaign strategies, audience targeting structures, and funnel approaches • Conduct keyword research, audience segmentation, and competitor analysis • Monitor campaign performance and continuously optimize based on data and KPIs • Manage budgets and ensure efficient ad spend across all campaigns • Create, test, and optimize ad copies, creatives, and landing page suggestions • Track conversions and set up proper tracking systems (Google Tag Manager, GA4, Meta Pixel, and other analytics tools) • Run A/B tests across ads, audiences, and campaign elements to improve performance • Prepare clear performance reports and present insights and recommendations to clients or internal teams • Communicate with clients regarding campaign performance, updates, and strategic recommendations • Fulfill SEO campaigns and participate in ongoing SEO training

• Diseñar y consolidar los tableros de control de pauta digital. • Construir análisis de cohortes para evaluar la calidad de los usuarios adquiridos. • Diseñar, construir y mantener los frameworks de proyectos automatizados de reportería. • Mantener el orden y la correcta nomenclatura de URLs, tags, UTMs y estructuras de campaña. • Entregar insumos analíticos al Especialista en Medios Pagados para la toma de decisiones de optimización.

• Define and own Spinnaker Support's global demand generation strategy • Build and continuously optimize a multi-channel demand gen program • Serve as the senior marketing leader responsible for pipeline contribution • Translate business objectives into quarterly and annual demand gen roadmaps • Lead, mentor, and grow a small team of Demand Generation Managers • Own and manage the global demand generation budget • Oversee ABM strategy targeting enterprise accounts • Maintain alignment between Pardot and Salesforce CRM • Own global demand gen reporting and build necessary dashboards

• Own day-to-day delivery of multiple influencer campaigns at once, across several brands. • Run timelines, budgets, deliverables, and approvals so nothing slips. • Act as the single point of contact for creators, clients, and internal teams. • Hold cross-functional team members accountable to deadlines and deliverables, without direct authority over them. • Stay ahead of problems and keep every stakeholder aligned, rather than firefighting. • Build creator pricing from the ground up using CPV (cost per view) and projected performance. • Negotiate creator fees against budget and target CPV, protecting both the campaign outcome and the margin. • Proactively negotiate added-value assets and maximise the value on every deal. • Manage campaign budgets line by line, model scenarios, and flag commercial risk early. • Treat every campaign as a commercial unit, not just a creative one. • Build trusted relationships through clear, proactive, no-surprises communication. • Read each client's style and match it, from polished weekly reporting to fast informal updates. • Anticipate client needs, surface insight, and create the conditions for renewal and growth. • Build casting shortlists and identify creator-fit based on client archetype, campaign goals, and creator vertical. • Source, brief, and manage creators across the full campaign lifecycle, leading all creator communications and fielding. • Make sure content lands on brand guidelines, cultural nuance, and campaign objectives. • Handle creator contracting, usage rights, and disclosure compliance cleanly. • Track performance against the numbers that matter: CPV, reach, engagement, and conversion. • Use Kyra's proprietary platform and analytics tools to monitor campaigns in flight, not just at wrap. • Keep Kyra as the single source of truth, with all updates, creator comms, and status reflected in-platform rather than in private spreadsheets. • Flag data inconsistencies and workflow gaps early. • Turn data into clear, actionable recommendations clients can act on, with reliable daily reporting. • Live in Kyra's proprietary platform as a power user, running campaigns end to end inside the tech rather than around it. • Generate the campaign insights that shape the product, and put the platform's outputs to work in how you run accounts: a genuine two-way loop between you and the tech. • Use AI daily to move faster and raise the quality of your work. • Adopt new tools quickly and improve workflows on Kyra's AI-native platform. • Bring a willingness to experiment. This is paying off across the team and we want people who lean in.