• Own Employ's field marketing strategy and execution, delivering high-impact tradeshows, customer events, and ABM experiences that drive pipeline and revenue. • Develop and scale co-marketing programs with strategic partners to generate demand, expand market reach, and create measurable pipeline impact. • Lead execution of Employ's strategic ABM programs, partnering closely with Sales to engage and convert priority accounts into pipeline. • Drive cross-functional marketing campaigns that align content, paid media, lifecycle, web, events, and sales motions to generate pipeline growth. • Partner closely with Sales and RevOps to enable the team on marketing programs, maximize campaign effectiveness, ensure strong follow-up execution, and drive pipeline progression across key programs.

• Own the full-funnel architecture: Design and own the entire user journey, from paid acquisition strategy through to the channels and funnels that support the challenge business. This means building end-to-end campaigns, high-converting landing pages and email sequences that carry a lead all the way to sign-up. • Lead creative quality control: Own the hooks, angles and core performance copy. We don't run generic ads. You'll have a sharp eye for what makes creative work, partnering with designers and editors so every ad lands with the psychology of the target audience. • Drive performance and ROI: Be fully accountable for the commercial outcome of your spend. You'll track metrics daily to make sure we're generating revenue rather than burning cash, shifting budget and tweaking funnel logic based on hard data. • Set the audience strategy: Own the thinking behind the traffic. Identify new audience segments, run the warming strategy for our existing audience, and understand what someone is thinking when they click and how to move them through the funnel (simple quizzes, commitment hooks) to maximise conversion. • Execute lifecycle journeys: Make the transition from Meta lead to challenge participant seamless. Own the tools and tracking that keep users engaged from first click through to the final product.

• Teach Android App Development concepts from beginner to advanced level • Conduct live online sessions for students • Train students on real-world app building using Android Studio • Explain Advanced Java concepts used in Android Development • Guide students on XML layouts, UI/UX basics, and app architecture • Teach Firebase integration, APIs, databases, authentication, etc. • Help students with debugging, project support, and assignments • Guide students through Play Store deployment and app publishing • Stay updated with latest Android development trends and tools

• Own the full pipeline function — strategy, execution, and the team behind it. • Manage two existing team members. • Set pipeline and MQL targets. • Develop full-funnel strategy across paid, email, lifecycle, and campaigns. • Budget allocation and performance reporting. • Manage and develop a two-person demand gen team. • Ensure alignment with sales on lead quality, handoffs, and follow-through.