• Define and own Spinnaker Support's global demand generation strategy • Build and continuously optimize a multi-channel demand gen program • Serve as the senior marketing leader responsible for pipeline contribution • Translate business objectives into quarterly and annual demand gen roadmaps • Lead, mentor, and grow a small team of Demand Generation Managers • Own and manage the global demand generation budget • Oversee ABM strategy targeting enterprise accounts • Maintain alignment between Pardot and Salesforce CRM • Own global demand gen reporting and build necessary dashboards

• Own day-to-day delivery of multiple influencer campaigns at once, across several brands. • Run timelines, budgets, deliverables, and approvals so nothing slips. • Act as the single point of contact for creators, clients, and internal teams. • Hold cross-functional team members accountable to deadlines and deliverables, without direct authority over them. • Stay ahead of problems and keep every stakeholder aligned, rather than firefighting. • Build creator pricing from the ground up using CPV (cost per view) and projected performance. • Negotiate creator fees against budget and target CPV, protecting both the campaign outcome and the margin. • Proactively negotiate added-value assets and maximise the value on every deal. • Manage campaign budgets line by line, model scenarios, and flag commercial risk early. • Treat every campaign as a commercial unit, not just a creative one. • Build trusted relationships through clear, proactive, no-surprises communication. • Read each client's style and match it, from polished weekly reporting to fast informal updates. • Anticipate client needs, surface insight, and create the conditions for renewal and growth. • Build casting shortlists and identify creator-fit based on client archetype, campaign goals, and creator vertical. • Source, brief, and manage creators across the full campaign lifecycle, leading all creator communications and fielding. • Make sure content lands on brand guidelines, cultural nuance, and campaign objectives. • Handle creator contracting, usage rights, and disclosure compliance cleanly. • Track performance against the numbers that matter: CPV, reach, engagement, and conversion. • Use Kyra's proprietary platform and analytics tools to monitor campaigns in flight, not just at wrap. • Keep Kyra as the single source of truth, with all updates, creator comms, and status reflected in-platform rather than in private spreadsheets. • Flag data inconsistencies and workflow gaps early. • Turn data into clear, actionable recommendations clients can act on, with reliable daily reporting. • Live in Kyra's proprietary platform as a power user, running campaigns end to end inside the tech rather than around it. • Generate the campaign insights that shape the product, and put the platform's outputs to work in how you run accounts: a genuine two-way loop between you and the tech. • Use AI daily to move faster and raise the quality of your work. • Adopt new tools quickly and improve workflows on Kyra's AI-native platform. • Bring a willingness to experiment. This is paying off across the team and we want people who lean in.

• Own Employ's field marketing strategy and execution, delivering high-impact tradeshows, customer events, and ABM experiences that drive pipeline and revenue. • Develop and scale co-marketing programs with strategic partners to generate demand, expand market reach, and create measurable pipeline impact. • Lead execution of Employ's strategic ABM programs, partnering closely with Sales to engage and convert priority accounts into pipeline. • Drive cross-functional marketing campaigns that align content, paid media, lifecycle, web, events, and sales motions to generate pipeline growth. • Partner closely with Sales and RevOps to enable the team on marketing programs, maximize campaign effectiveness, ensure strong follow-up execution, and drive pipeline progression across key programs.

• Own the full-funnel architecture: Design and own the entire user journey, from paid acquisition strategy through to the channels and funnels that support the challenge business. This means building end-to-end campaigns, high-converting landing pages and email sequences that carry a lead all the way to sign-up. • Lead creative quality control: Own the hooks, angles and core performance copy. We don't run generic ads. You'll have a sharp eye for what makes creative work, partnering with designers and editors so every ad lands with the psychology of the target audience. • Drive performance and ROI: Be fully accountable for the commercial outcome of your spend. You'll track metrics daily to make sure we're generating revenue rather than burning cash, shifting budget and tweaking funnel logic based on hard data. • Set the audience strategy: Own the thinking behind the traffic. Identify new audience segments, run the warming strategy for our existing audience, and understand what someone is thinking when they click and how to move them through the funnel (simple quizzes, commitment hooks) to maximise conversion. • Execute lifecycle journeys: Make the transition from Meta lead to challenge participant seamless. Own the tools and tracking that keep users engaged from first click through to the final product.