A collection of 22 guest-first hotel brands. Where you are in business for yourself, not by yourself.
Area Director – Franchise Performance
Location
California
Posted
7 days ago
Salary
$99.9K - $117K / year
Seniority
Lead
Job Description
Area Director – Franchise Performance
Choice Hotels International
• Conduct on‑site and virtual consultations to drive hotel‑level execution across financial performance, guest experience, operations, owner engagement, and brand standards • Serve as a trusted advisor to hotel owners, operators, and management companies, ensuring adoption of the midscale operating model and driving brand-aligned performance outcomes • Leverage performance dashboards, competitive intelligence, and analytical tools (e.g., CoSTAR, Medallia, Salesforce, Tableau) to identify opportunities and influence decision‑making • Recommend and activate strategies that improve revenue, guest satisfaction, profitability, and cost efficiency at the property and portfolio levels • Ensure execution of recommendations through coaching, follow‑up consultations, and consistent communication with property stakeholders • Drive continuous improvement in revenue, profitability, and guest experience metrics • Collaborate with Revenue Management, Commercial Strategy, and other internal teams to align and deploy targeted strategies • Cultivate strong relationships with franchisees and serve as their primary Choice Hotels contact for performance‑related engagement
Job Requirements
- Bachelor’s degree in Hotel Management, Business Administration, Marketing, or related field or equivalent combination of education and work experience
- Minimum 15 years of progressive hotel operations experience with preference in midscale or upper‑midscale segments
- Minimum 10 years of hotel leadership experience, preferably with multi‑unit or franchise performance responsibility
- Strong analytical, forecasting, and budget management skills
- Excellent relationship management, communication, and consultative skills
- Proficiency in Microsoft Office and performance measurement tools (e.g., CoSTAR, Medallia, Tableau, Salesforce)
Benefits
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
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