• Engage in client meetings, deal team strategy meetings, internal escalations, and upfront deal qualifying exercises • Funnel growth of Medical Technology Advanced Services portfolio • Lead within GE HealthCare market sales team, driving activation and solution selling • Influence customer and internal stakeholders towards most viable solutions – anticipate and overcome obstacles in the solution development process • Provide regular feedback to marketing, product management, and customer success teams to iterate and develop improved solution categories • Demonstrate a high degree of understanding of market dynamics, opportunities, and risks • Drive commercial excellence in CRM data and other selling technology tools to improve market strategies and effectiveness • Adopt a daily management system mindset into deal management achieving transparency in forecast and forward planning achievement against business priorities

• Lead the local site team with the design and implementation of treatment programs • Routine service visits and testing as required to ensure safe and effective treatment programs, generate reports after each service visit and distribute as required • Assists with technical issues at customer sites, brings any issues to the customers attention and puts together a plan for corrective action, ensures the sales account manager is kept informed • Look for growth opportunities at existing customers and assist with growth opportunities at prospect accounts as required • Ensures customer personnel receive the required training to monitor and apply treatment chemistry used at their facility • Analyze data and ensure program performance using KPIs • Report safety metrics to customer

• Lead SBD’s involvement in major North American construction projects • Build and maintain direct relationships with end users, contractors, and subcontractors • Promote and implement SBD’s value-added products and services • Oversee SBD’s contributions at all construction phases • Develop and execute comprehensive engagement plans for each assigned project • Identify new opportunities for SBD to add value, streamline procedures, and enhance customer satisfaction • Monitor project progress, manage budgets, and provide regular updates to leadership

• Lead, coach, and develop a team of Small Business Account Executives and Sales Development Representatives. • Drive achievement of SMB revenue, pipeline, and conversion targets. • Establish performance expectations and accountability around activity, pipeline creation, opportunity progression, and closed business. • Develop and pilot outbound prospecting strategies to supplement inbound lead generation and increase market penetration. • Design and refine territory, segmentation, and lead management strategies to maximize sales productivity. • Partner with Marketing to optimize lead flow, lead quality, campaign effectiveness, and handoff processes. • Collaborate with Revenue Operations to establish reporting, dashboards, forecasting, and performance analytics. • Monitor inbound lead response times, conversion rates, pipeline health, and sales cycle effectiveness. • Identify opportunities to expand SDR support and build scalable prospecting processes across multiple sales segments. • Conduct regular coaching sessions, call reviews, deal reviews, and pipeline inspections to improve individual and team performance. • Work cross-functionally with Product, Customer Success, Legal, Finance, and Marketing to remove obstacles and accelerate sales outcomes. • Contribute to overall sales strategy and serve as a leader in CPI's growth initiatives. • Perform other position-related duties as assigned.