• Collaborate with various stakeholders to engage and coordinate with the customer-facing teams to produce materials needed for Trulieve’s communication plan. • Partner with multiple departments to understand key customer priorities and inform the creative briefing process. • Translate go-to-market strategies and identified opportunities into actionable and measurable programs, ensure campaigns and activations are executed on-time, accurately, and successfully. • Assist and execute multiple projects across the marketing department including the creative process, event planning, promotional strategy and more. • Responsible for monitoring performance and reporting on results.

• Define and own Marqeta's B2B marketing attribution strategy • Build the connective tissue between marketing programs, media investments and revenue outcomes • Lead a team of marketing analysts • Serve as a senior strategic voice in GTM planning • Partner with Demand Generation, Product Marketing, and Brand teams to design measurement frameworks • Own executive-level marketing reporting to the CMO, CFO, and Board • Build and maintain the marketing data infrastructure in partnership with Data Engineering • Develop forecasting models that project Enterprise NAL pipeline contribution from marketing investments • Lead the marketing org's AI and automation strategy for analytics • Establish a culture of experimentation by designing statistically valid tests across channels and campaigns

Role Description This is a part-time Virtual Assistant role supporting a business owner across bookkeeping, financial administration, compliance, marketing, and general operations. The VA works independently on a recurring schedule, using a suite of cloud-based tools to keep the business running smoothly — from reconciling transactions in Xero to scheduling LinkedIn content and managing inboxes. Ongoing Responsibilities - Bookkeeping & Payroll (Xero) - Perform regular reconciliations of all business transactions in Xero - Raise, update, and track invoices (including invoices for clients such as YVW) - Create, classify, and manage bills, including repeating bills and auto-renewals - Reclassify marketing, contractor, and other miscategorised expenses - Maintain Fixed Asset Register and update as required - Set up and manage purchases in Xero - Payroll & Superannuation - Process and post pay runs on schedule - Prepare and maintain payslip folders and payslip activity spreadsheets - Reconcile and process superannuation contributions (quarterly SGC) - Confirm and pay superannuation payments via Xero - Cash Flow & Financial Reporting - Prepare and maintain cash flow projections (monthly and annual) - Compile income and expense summaries - Assist with financial projections and income forecasting - Track and tally rental income and property expenses - Compliance & Tax - Prepare and lodge BAS documentation, including workpapers and journal entry review - Coordinate with external accountant via email on tax matters - Manage Fringe Benefits Tax (FBT) requirements — review, preparation, exempt vehicle declarations - Create and maintain playbooks for FBT, SGC, and BAS processes - Monitor and follow up on ASIC renewal, insurance, and Worksafe obligations - Set up BAS payment plans and process ATO bill payments - Prepare remuneration certifications and compliance documentation - Administrative Support - Inbox & Communication Management - Daily inbox sweep, email labelling, and folder creation across Outlook and other platforms - Follow up on outstanding emails, forward correspondence, and respond on behalf of the client - Manage reminders and create Slack notifications from email actions - Document & File Management - Upload and organise documents across Google Drive, OneDrive, and SharePoint - Create and maintain folder structures for projects, invoices, pay advice, and insurance - File BAS workpapers, payslips, superannuation documents, and ownership statements - Update and maintain passwords in 1Password - Task & Project Coordination - Maintain task dashboard (Notion) with bills, due dates, reminders, and checklists - Create and update playbooks for recurring admin processes - Prepare meeting agendas, take notes, and distribute summaries - Pay utility, electricity, and other recurring bills on schedule - Property Management Support - Maintain rental property transaction and expense tracking spreadsheet - Compile monthly rental income and expense tallies - File ownership statements and property-related documents - Handle correspondence related to the property and liaise with relevant parties - Organise and maintain property document folders - Marketing & Social Media - Content Creation & Scheduling - Develop monthly content plans and create written social media posts - Design and edit marketing assets using Canva - Schedule and publish posts to LinkedIn and Facebook - Manage and update Notion-based content tracker and social media calendar - Fill metadata for scheduled posts and maintain content library - Brand & Digital Presence - Conduct competitor research and brand audits - Develop user personas and marketing strategy documentation - Write and refine bio, about page, and speaker profile copy - Create and maintain accounts on Linktree, Canva, and Facebook - Review and update website copy and create mockups in Canva - Business Development & Speaking Engagements - Research and identify relevant speaking engagement opportunities and conferences - Create Notion pages to track events and maintain a pipeline of opportunities - Prepare cold outreach kits and speaker profiles - Support lead generation activities - Sales Support - Prepare PowerPoint presentations and supporting documents for client proposals - Assist with pitch deck creation and document formatting Tools & Platforms - Accounting: Xero - File Storage: Google Drive, OneDrive, SharePoint - Project Management & Notes: Notion - Email: Outlook - Password Management: 1Password - Design: Canva - Social Media: LinkedIn, Facebook - Communication: Slack - Other: 1Password, Linktree, Meta Business Suite

Role Description As the Director, Content & Editorial Strategy, you will define and lead Conduent’s B2B content vision across our Commercial portfolio. This strategic leadership role is responsible for shaping how we communicate our value proposition across channels, formats, and every stage of the buyer journey. You will oversee content strategy, editorial governance, social media narrative, and team development while ensuring all content reflects a clear, differentiated market position and drives measurable business outcomes. This role will also play a key role in elevating the organization’s content capabilities and establishing best practices across the enterprise. Responsibilities - Content Strategy & Leadership - Define and execute a comprehensive B2B content strategy aligned with business growth priorities, target industries, and buyer personas. - Position content as a strategic driver of demand generation, pipeline growth, and brand differentiation. - Lead integrated content planning across campaigns, solutions, events, and ongoing marketing programs. - Ensure content aligns with every stage of the buyer journey, from awareness through conversion and expansion. - Content Development & Editorial Oversight - Provide strategic direction and quality oversight for: - Thought leadership and executive perspectives - Client success stories and case studies - Solution marketing and sales enablement content - Website and digital experiences - Ensure messaging is customer-focused, differentiated, and outcome-oriented. - Social Media & Executive Narrative - Lead editorial strategy and narrative development across social media channels. - Develop and enhance executive thought leadership platforms and social presence. - Partner with Digital Marketing on content distribution, paid promotion strategies, and performance optimization. - Establish governance, standards, and playbooks to ensure consistency and quality. - Cross-Functional Leadership - Partner closely with Solution Marketing, Field Marketing, Digital Marketing, Brand, Creative, and Sales teams. - Serve as the central content authority across the organization. - Drive alignment around messaging, positioning, and integrated content execution. - Editorial Governance & Performance - Establish and maintain enterprise editorial standards, voice, and tone. - Ensure executive-level quality and consistency across all content channels. - Define and monitor KPIs tied to engagement, conversion, and pipeline impact. - Utilize analytics and insights to continuously improve content effectiveness and ROI. - Team Leadership & Development - Lead, mentor, and develop content and social media professionals. - Build scalable content processes, frameworks, and governance models. - Promote content excellence through training, coaching, and best-practice development. Qualifications - 10+ years of B2B content strategy, editorial leadership, or content marketing experience. - Experience within enterprise services, technology services, business process outsourcing, or related industries preferred. - Demonstrated success in building content programs that drive pipeline growth and market differentiation. - Experience leading content teams and cross-functional initiatives in matrixed organizations. - Expertise across thought leadership, case studies, digital content, sales enablement, and social media. - Strong experience developing executive thought leadership and market-facing narratives. - Exceptional storytelling, editorial judgment, writing, and communication skills. - Strategic mindset with the ability to operate at both executive and hands-on levels. - Strong analytical capabilities with experience measuring and optimizing content performance. Requirements - Flexible Working: Enjoy the flexibility of working from home while optimizing your work-life balance. Benefits - Health & Welfare Benefits: Comprehensive plans tailored to your needs, effective from day one. - Retirement Savings: Robust programs to help you secure your financial future. - Employee Discounts: Access to a wide range of discounts on merchandise, services, travel, and more. - Career Growth Opportunities: Paths for advancement within a global organization. - Paid Training: Learn while you earn with award-winning learning platforms. - Paid Time Off: Competitive PTO packages to help you recharge. - Great Work Environment: Join an award-winning culture that values diversity and inclusion.