AI-Powered Retail Pricing & Trade Fund Optimization
Product Marketing Manager
Location
United States
Posted
5 days ago
Salary
$120K - $140K / year
Seniority
Senior
Job Description
Product Marketing Manager
DemandTec
• Own the Foundation workstream that gates every other commercial motion: demo videos, a full suite-level and module-level sales kit, and an ROI calculator covering both Revenue Optimization and Trade Intelligence independently and as a combined platform. • Own platform-level positioning and messaging for DemandTec's Revenue Optimization and Trade Intelligence suites. • Develop segment-specific value propositions for enterprise retail, mid-market retail, and CPG audiences, including distinct executive buyer and day-to-day user messaging. • Translate platform capabilities into business outcomes that resonate with category managers, VP Merchants, and CPG Trade Marketing leaders. • Ensure consistent, high-quality messaging across all buyer-facing channels: campaigns, website, events, and sales materials. • Continuously refine positioning based on market feedback, win/loss analysis, and competitive dynamics. • Partner with Product leadership on quarterly release planning and GTM strategy for new capabilities. • Lead launch packages for new features and modules: messaging, product briefs, sales enablement, and campaign inputs. • Drive cross-functional alignment across Product, Sales, Customer Success, and Marketing to execute launches effectively. • Build and own repeatable GTM processes for bringing new capabilities to market on a quarterly release cadence. • Develop and maintain the core sales toolkit: pitch decks, solution briefs, competitive battlecards, demo narratives, and objection-handling guides. • Partner directly with Sales to understand field feedback, competitive pressures, and content gaps, and close them fast. • Create persona-specific tools that support complex, multi-stakeholder buying committees. • Establish a feedback loop with Sales to continuously improve the effectiveness of enablement materials. • Build and maintain deep understanding of the retail and CPG technology market: buyer priorities, industry trends, and competitive positioning.
Job Requirements
- 4 to 6 years of experience in product marketing with a focus on B2B SaaS or enterprise technology
- Demonstrated ability to own positioning and messaging for complex, multi-module products across multiple buyer segments
- Proven track record developing sales enablement materials that field teams actively use
- Experience leading go-to-market planning and execution for product launches in a quarterly release environment
- Strong analytical mindset: comfortable with win/loss data, market research, and competitive analysis
- Exceptional writing and communication skills: able to distill technical complexity into clear, defensible business value
- Ability to operate strategically and execute hands-on across a range of deliverables simultaneously.
- Preferred: Experience marketing to enterprise buyers in retail, consumer goods, supply chain, or adjacent industries
Benefits
- Health, dental, and vision insurance
- 401(k)
- Paid time off
- Professional development support
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