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Sandy Hook Promise

Protecting children from gun violence with programs that work. Make the Promise at http://www.SandyHookPromise.org.

Director, Grassroots Fundraising

DirectorDirectorFull TimeRemoteLeadTeam 51-200Since 2012H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

8 days ago

Salary

$93K - $103K / year

Seniority

Lead

Bachelor Degree5 yrs expEnglish

Job Description

Director, Grassroots Fundraising

Sandy Hook Promise

• Support the execution and expansion of direct response fundraising initiatives, including peer-to-peer fundraising, creator campaigns, workplace giving, corporate matching gifts, and federated campaigns, and emerging digital revenue opportunities. • Manage the day-to-day operations of grassroots fundraising programs, ensuring effective implementation and ongoing optimization of staff- and agency-led campaigns and fundraising activities. • Coordinate campaign execution, timelines, testing schedules, and cross-functional workflows to support digital and direct response fundraising objectives. • Manage and support the Associate Director of Peer-to-Peer Fundraising to ensure alignment between supporter-driven fundraising efforts and broader grassroots fundraising activities. • Monitor, analyze and report on fundraising performance across channels, including donor acquisition, revenue, retention, and campaign effectiveness. • Support the implementation of new initiatives, revenue diversification, pilots, and fundraising strategies developed in consultation with SHP and agency leaders. • A commitment to SHP’s mission and values. • Other duties identified as organizational needs.

Job Requirements

  • 5–8+ years of experience with nonprofits in digital fundraising, grassroots fundraising or direct response marketing.
  • Experience executing multi-channel fundraising and engagement campaigns across email, SMS, paid media, peer-to-peer fundraising, advocacy, workplace giving, and emerging digital channels.
  • Hands-on experience with digital fundraising, advocacy, CRM, and marketing automation platforms.
  • Knowledge of paid acquisition channels, including paid social, search, display, programmatic, and Connected TV (CTV).
  • Experience managing email and SMS programs, including audience segmentation, testing, optimization, and performance reporting.
  • Familiarity with peer-to-peer fundraising, creator & influencer fundraising, corporate matching gifts, and workplace giving.
  • Strong analytical skills with experience tracking and reporting on fundraising performance, donor acquisition, retention, conversion, lifetime value (LTV), and return on investment (ROI).
  • Experience developing dashboards, reports, and insights to support fundraising strategy and decision-making.
  • Strong project management skills, with the ability to manage campaign calendars, agency relationships, and multiple concurrent initiatives.
  • Excellent organizational, communication, and cross-functional collaboration skills.
  • Agency or Dual C3-C4 Organization experience is a plus.

Benefits

  • Unlimited PTO
  • Flexible schedules
  • Paid holidays and 10 days sick leave
  • Paid parental leave
  • Health, dental, and vision
  • Employer paid life insurance and short- and long-term disability
  • 401k match
  • Professional development stipend
  • Wellness & mental health support
  • Employer Paid Employee Assistance Program

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