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Event Marketing Manager
Location
United States
Posted
7 days ago
Salary
$165K - $239.2K / year
Seniority
Lead
No structured requirement data.
Job Description
Event Marketing Manager
Cisco
Role Description The Cisco CXO Events team drives significant business impact for Cisco by creating the most engaging and innovative event experiences in the world for our customers, partners, and employees. We are looking for a dedicated and enthusiastic person to join the CXO Events team to focus on managing our hospitality activations at designated Formula One races, as a part of our McLaren partnership. This role will lead multiple programs across various premier events, including C-level guests. The primary responsibilities are overall strategy, planning, concept development, implementation, measurement, and evaluation. This role will work with several internal stakeholders committed to providing a seamless event experience for all attendees. Your Impact As an Event Marketing Manager, you will lead the strategy, development, and execution of premium hospitality and experiential marketing programs that strengthen relationships with key customers and support overall sponsorship and brand objectives. Responsibilities include: - Lead strategic planning and day-to-day management of the McLaren hospitality portfolio - Develop and execute attendee experience strategies aligned to brand objectives, sponsorship assets, and rights - Oversee the end-to-end customer journey, including pre-event engagement, onsite experience, and post-event follow-up - Build strong relationships and partnerships across Sponsorship Marketing, Field Marketing, executive stakeholders, internal brand teams, partner agencies, and external vendors - Serve as the internal lead and subject matter expert for McLaren hospitality strategy, audience expectations, and industry trends - Lead cross-functional teams and agency partners to deliver integrated, high-impact hospitality activations and branded experiences - Drive operational planning and execution across hospitality environments, including branding, buildout, product integration, guest experience, and messaging - Maximize the value of sponsorship hospitality programming through strategy, concept development, implementation, and measurement/evaluation - Partner with audience engagement and field marketing teams to support attendee strategy, customer targeting, and registration goals - Evaluate program performance against business objectives, delivering post-event insights and executive recaps with recommendations for future optimization - Manage executive stakeholder engagement strategies and support high-touch customer experiences - Oversee program budgets, financial tracking, forecasting, invoicing processes, and agency/vendor SOW management Qualifications - 10+ years of agency and/or client-side experience developing and delivering premium, white-glove hospitality and experiential marketing programs - Experience delivering executive-level customer hosting and hospitality programs within a B2B technology environment strongly preferred - Strong understanding of Formula 1 hospitality, race operations, audience expectations, and premium hospitality environments highly preferred - 5+ years of experience managing executive-level stakeholders and high-profile customer engagements - Proven ability to think strategically and creatively while proactively communicating ideas, recommendations, and solutions - Comfortable operating in highly visible environments with senior executives, customers, and external partners - Strong ability to manage multiple projects simultaneously, prioritize effectively, coordinate complex timelines, and perform in fast-paced, high-pressure environments - Demonstrated problem-solving and decision-making skills, both independently and collaboratively - Excellent written, verbal, and interpersonal communication skills - Experience leading cross-functional teams, agencies, vendors, and external partners - Ability to travel domestically and internationally for site visits, event planning, and race support - Proficiency with Microsoft Office Suite, including Outlook, PowerPoint, Word, and Excel Benefits - Medical, dental, and vision insurance - 401(k) plan with a Cisco matching contribution - Paid parental leave - Short and long-term disability coverage - Basic life insurance - 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees - 1 paid day off for employee’s birthday - Paid year-end holiday shutdown - 4 paid days off for personal wellness determined by Cisco - 16 days of paid vacation time per full calendar year for non-exempt employees - Flexible vacation time off program for exempt employees - 80 hours of sick time off provided on hire date and each January 1st thereafter - Optional 10 paid days per full calendar year to volunteer
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