• Own and administer the marketing tech stack and digital channels, including HubSpot, WordPress, Salesforce, Google Ads, and LinkedIn • Plan, build, and execute integrated multi-channel campaigns across all channels — email, paid search, paid social, PPC — from strategy and brief through post-campaign analysis. • Develop and manage demand generation programs to build awareness and drive qualified pipeline, focusing on top-of-funnel lead acquisition strategies. • Configure and optimize HubSpot workflows, lead nurturing sequences, landing pages, and audience segmentation to maximize engagement and conversion across the funnel. • Manage paid acquisition strategy across search, social, and paid agentic/answer engine channels; own budget allocation, targeting, and ongoing optimization for pipeline contribution. • Partner with Sales and Revenue Operations to define lead handoff criteria, attribution models, and closed-loop reporting between marketing activity and revenue outcomes. • Build and maintain dashboards tracking campaign performance, pipeline contribution, and tech stack utilization; deliver insights to leadership against benchmarks and internal growth goals. • Document marketing operations processes and campaign playbooks; develop SOPs and train the teams on platform usage, campaign workflows, and execution standards.

Title: Marketing Technology Operations Coordinator Location: Whippany, NJ Job Description: Marketing Operations Coordinator Location: Whippany, NJ Salary: $60,000 Full Time - Hybrid: In office Monday, Tuesday and Thursday About Us Jewish Federation of Greater MetroWest NJ convenes and leads our community to strengthen Jewish life, care for those in need, and support Israel. We serve Essex, Morris, Sussex, Union, and parts of Somerset County, connecting people to resources and meaningful opportunities to engage. Position Overview We are looking for a detail-oriented, tech-savvy professional to manage and operate our core marketing platforms including our website, JotForm, Mailchimp and social media scheduling tools. This role is essential to keeping our digital communications running smoothly and efficiently. Website Management - Maintain and regularly update website content, pages, images, and announcements - Ensure website functionality, accessibility, mobile responsiveness - Monitor website performance, troubleshoot technical issues, and manage plugins and integrations - Optimize content for search engines (technical SEO) and user experience - Coordinate with staff to publish news, events, program updates, and resources, as needed - Partner with the Marketing team to lead a needs assessment and new website build during the 2026–2027 year - Learn new form system and marketing system once contract is signed and work with Marketing team to prepare for a January launch of a new form/marketing platform. Forms Creation - Design and maintain online forms for event and program registrations and marketing operations - Create automated workflows and notifications connected to forms - Ensure all forms are accurate, tested, user-friendly, and include payment widgets where required - Troubleshoot form submission issues and continuously improve form functionality Social Media & Analytics - Schedule and publish social media posts using the organization's social media scheduling tool - Pull and compile performance reports from Google Analytics, Mailchimp, and social media platforms - Share insights with the Marketing team at weekly operations meeting to support data-informed decision-making Media Valet / Digital Asset Library - Follow and maintain best practices and naming protocols for the organization's digital asset library - Assist with photo resizing, tagging, and uploading assets from the library as needed Qualifications Required - Experience managing websites using CMS platforms such as WordPress, Wix, Squarespace, or similar - Proficiency with JotForm or similar digital form platforms - Proficiency with Mailchimp or similar email marketing platforms - Experience with analytics tools including Google Analytics, Mailchimp analytics, and social platform dashboards - Proficiency with Microsoft SharePoint and MS Office products - Familiarity with a social media scheduling tool - Experience with digital photo platform such as Media Valet ideal but not required - Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines - Excellent written and verbal communication skills Preferred - Basic knowledge of HTML/CSS and website troubleshooting - Familiarity with CRM or donor management systems Why work with us? Jewish Federation of Greater MetroWest NJ serves one of the largest Jewish communities in NJ. Our employees contribute to our mission of strengthening Jewish life and identity and meeting basic human needs. We foster a collaborative, positive, and inclusive workplace culture where employees can work together to achieve common goals and develop careers. Located on a beautiful campus, we are close to several major highways, dining, and shopping options. #LI-hybrid

• As a Marketing Operations Specialist, you will be assigned to work on several projects, focusing on writing and content strategy and be responsible for delivering successful results. • Projects will include researching, planning, creating strategies and campaigns, managing them, and evaluating their effectiveness. • Thriving in our dynamic, fast-paced environment requires not only overseeing progress but also actively engaging in every aspect of the project lifecycle. • Managing and creating SEO optimized content (website, blog, social media etc.) • Compiling landing pages • Managing and creating CTAs • Writing and analyzing emails (mass, transactional, drips) • Managing and creating gated content and sales collateral (such as ebooks or infographics) • Monitor and adjust content to fit our brands' guidelines • Set project timelines and ensure they are met by coordinating with various teams • Track project performance, specifically to analyze the successful completion of short and long-term goals • Act as the main point of contact for all project stakeholders • Ensure effective internal communication and collaboration between marketing, design, sales, and other departments • Address project-related issues promptly and come up with effective solutions • Make critical decisions to ensure project goals are achieved efficiently and effectively • Ensure all marketing projects are delivered on time, within scope, and within budget • Maintain high standards of quality in all deliverables, aiming to exceed client or company expectations

• Own and evolve Boulevard's marketing operations strategy, systems, and processes. • Connect marketing investment to pipeline, revenue, retention, and customer lifecycle outcomes. • Partner with Marketing, Sales, RevOps, and Data teams to improve GTM performance and operational efficiency. • Identify, implement, and scale AI-powered workflows and automation opportunities. • Build and optimize processes that improve campaign execution, reporting, lead management, and customer engagement. • Drive adoption of AI-enabled tools and best practices across the marketing organization. • Own and optimize Boulevard's marketing automation stack, including Marketo, Customer.io, and related GTM systems. • Develop reporting frameworks and dashboards that provide visibility into funnel performance, marketing efficiency, and revenue impact. • Build and lead a high-performing Marketing Operations team.