• Draft email copy and assemble email designs in Klaviyo based on internal briefs • Build and schedule weekly campaigns aligned to the promotional calendar • Set up segmentation, exclusions, and send logic including recent purchasers, VIP, and lapsed windows • QA every send including links, personalization, dynamic blocks, mobile rendering, UTMs, and deliverability checks • Maintain a clean rolling campaign calendar covering four to six weeks at a time • Audit, build, and continuously optimize core flows including welcome series, browse abandon, cart and checkout abandon, post-purchase education and cross-sell, review request, winback, VIP, and back-in-stock or price drop flows where applicable • Maintain clear flow architecture and naming conventions • Run A/B tests on timing, subject lines, content blocks, and offer logic • Ensure flows reflect promotional guardrails and stay consistent with brand tone • Maintain key segments including new subscribers, first-time buyers, repeat buyers, VIP, lapsed windows, and category interest • Own suppression logic and exclusions to avoid over-emailing and protect customer experience • Support personalization and dynamic content logic across Klaviyo • Monitor deliverability and list health including bounce rates, spam complaints, and open and click trends • Maintain list hygiene, suppression, and sunsetting programs • Recommend cadence adjustments to protect long-term deliverability • Deliver a weekly one-page report covering campaign results, flow results, key learnings, and next actions • Provide a monthly retention review covering flow contribution, segment performance, and a testing roadmap • Maintain a testing log documenting what was tested, results, and decisions made

Role Description We're looking for a hands-on Email Marketing Specialist to own day-to-day retention execution in Klaviyo for a premium DTC accessories brand. Internal strategy and creative direction will be provided by the team. Your job is to turn those briefs into polished, on-brand emails and a retention system that drives repeat purchase. This is an execution role, not a strategy role. - Draft copy and build designs in Klaviyo - Implement and optimize lifecycle flows - Execute campaigns and manage segmentation - Maintain deliverability health - Run a consistent testing and reporting rhythm every single week If you are a hands-on Klaviyo operator who can work within a brand voice that is warm, editorial, and premium without being stiff, this role is a strong fit. Qualifications - 3 to 5+ years of email and lifecycle marketing experience in ecommerce or DTC - Strong Klaviyo mastery including flows, segmentation, dynamic content, reporting, and template builds - Ability to draft clean, on-brand email copy and build polished email layouts directly in Klaviyo - High QA discipline and operational rigor: you catch errors before they send, not after - Comfortable interpreting performance data and proposing clear next actions - Clear, reliable communicator who can execute within a fast weekly cadence - Sensitivity to premium and luxury-adjacent brand tone and aesthetics Requirements - Email Campaign Execution - Draft email copy and assemble email designs in Klaviyo based on internal briefs - Build and schedule weekly campaigns aligned to the promotional calendar - Set up segmentation, exclusions, and send logic including recent purchasers, VIP, and lapsed windows - QA every send including links, personalization, dynamic blocks, mobile rendering, UTMs, and deliverability checks - Maintain a clean rolling campaign calendar covering four to six weeks at a time - Lifecycle Flow Ownership - Audit, build, and continuously optimize core flows including welcome series, browse abandon, cart and checkout abandon, post-purchase education and cross-sell, review request, winback, VIP, and back-in-stock or price drop flows where applicable - Maintain clear flow architecture and naming conventions - Run A/B tests on timing, subject lines, content blocks, and offer logic - Ensure flows reflect promotional guardrails and stay consistent with brand tone - Segmentation and Retention Logic - Maintain key segments including new subscribers, first-time buyers, repeat buyers, VIP, lapsed windows, and category interest - Own suppression logic and exclusions to avoid over-emailing and protect customer experience - Support personalization and dynamic content logic across Klaviyo - Deliverability and List Health - Monitor deliverability and list health including bounce rates, spam complaints, and open and click trends - Maintain list hygiene, suppression, and sunsetting programs - Recommend cadence adjustments to protect long-term deliverability - Reporting and Optimization - Deliver a weekly one-page report covering campaign results, flow results, key learnings, and next actions - Provide a monthly retention review covering flow contribution, segment performance, and a testing roadmap - Maintain a testing log documenting what was tested, results, and decisions made Benefits - You will be paid in USD (bi-monthly: every 15th and 30th) - Paid Time Off in accordance with company policy - Observance of Holidays per company guidelines - 100% remote setup so you can work wherever you're most productive - Direct ownership over email and retention execution for a design-led DTC brand - Clear briefs, defined feedback loops, and a founder who is actively involved in brand direction How to Apply Please include: - Your updated resume - A short Loom video (1 to 2 minutes) walking through a Klaviyo flow or campaign you built, what the brief was, and what the result looked like in terms of performance Only candidates who submit a Loom video will be moved to the next step of the hiring process. Application Process Overview Our comprehensive selection process ensures we find the right fit for both you and our clients: - Initial Application - Submit your application and complete our prequalifying questions - Video Introduction - Record a video introduction to showcase your communication skills and work experience - Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable) - Recruitment Interview - Initial screening with our talent team - Executive Interview - Meet with senior leadership to discuss role alignment - Client Interview - Final interview with the client team you'd be supporting - Background & Reference Check - Professional reference verification - Job Offer - Successful candidates receive a formal offer to join the team Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.

Role Description Our client is seeking an Email Marketing Specialist to build, launch, and optimize high-performing email campaigns that drive engagement, nurture leads, and generate measurable business results. This role combines creative copywriting, audience segmentation, automation strategy, and technical ESP management. The Email Marketing Specialist owns the full email campaign lifecycle — from campaign planning and workflow automation to deliverability optimization and performance reporting. The ideal candidate is analytical, detail-oriented, and comfortable balancing creative messaging with performance-driven optimization. Responsibilities - Campaign Development & Execution - Build and launch email campaigns using platforms such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign - Write compelling subject lines, email copy, and calls-to-action tailored to audience segments - Design and optimize responsive email templates aligned with brand guidelines - Perform light HTML/CSS edits when necessary to improve formatting and rendering - Audience Segmentation & List Management - Maintain and organize email databases ranging from 20k–200k+ contacts - Segment audiences by lifecycle stage, engagement level, persona, geography, and behavioral data - Clean and maintain healthy email lists by removing inactive users, hard bounces, spam traps, and duplicates - Improve personalization strategies to increase engagement and conversion performance - Automation & Nurture Workflows - Build and maintain drip campaigns, nurture sequences, abandoned cart flows, onboarding workflows, and behavioral automations - Test workflow logic and trigger conditions to ensure campaigns function correctly - Continuously optimize automation flows to improve conversion rates and engagement - Deliverability & Compliance - Monitor sender reputation, inbox placement, and overall deliverability performance - Manage SPF, DKIM, DNS, suppression lists, and email authentication configurations - Ensure campaigns remain compliant with CAN-SPAM, GDPR, CCPA, and email marketing best practices - Troubleshoot deliverability issues using tools such as Litmus, GlockApps, or Postmark - Performance Optimization & Reporting - Conduct A/B testing on subject lines, CTAs, send times, layouts, and messaging - Analyze campaign performance metrics including open rates, CTR, conversion rates, bounce rates, and unsubscribe rates - Build dashboards and reports using Google Analytics, CRM platforms, Looker, or ESP analytics tools - Present findings, recommendations, and optimization strategies to leadership and stakeholders Qualifications - Strong balance between creative marketing and analytical thinking - Excellent copywriting and communication skills with attention to detail - Technically capable of managing ESP configurations and deliverability troubleshooting - Organized and able to manage multiple campaigns, automations, and reporting cycles simultaneously - Data-driven mindset focused on continuous optimization and measurable results Requirements - 2+ years of professional email marketing experience - Hands-on experience with at least one major ESP (HubSpot, Klaviyo, Marketo, Mailchimp, ActiveCampaign) - Strong understanding of audience segmentation and email automation workflows - Advanced Excel/Google Sheets skills (pivot tables, VLOOKUPs, reporting, segmentation) - Basic HTML/CSS knowledge for email template customization - Experience tracking and analyzing email campaign performance metrics Preferred Experience & Skills - Experience managing email programs for 50k+ contacts - Familiarity with deliverability and inbox placement tools (Litmus, GlockApps, Postmark) - Experience integrating ESPs with CRM systems such as Salesforce or HubSpot - Background in SaaS, e-commerce, or professional services industries - Understanding of lifecycle marketing and behavioral email strategies What Does a Typical Day Look Like? An Email Marketing Specialist’s day revolves around creating, launching, and optimizing campaigns that drive measurable engagement and revenue. You will: - Build and schedule campaigns while writing compelling copy and designing templates - Segment audiences to improve targeting and personalization - Monitor deliverability and maintain clean, healthy email databases - Launch and optimize automated nurture workflows and engagement sequences - Review analytics dashboards and conduct A/B testing to improve performance - Prepare reports and communicate campaign insights to marketing and leadership teams In essence: you ensure email marketing campaigns are strategic, technically optimized, compliant, and consistently driving engagement, conversions, and revenue growth. Key Metrics for Success (KPIs) - Open rates meeting or exceeding industry benchmarks (20–40%) - Click-through rates (CTR) ≥ 3–5% - Improved conversion rates across campaigns and workflows - Bounce rate maintained below 2% and unsubscribe rate below 1% - Accurate revenue attribution and reporting from email campaigns - Increased engagement, retention, and lead nurturing effectiveness Interview Process - Initial Phone Screen - Video Interview with Pavago Recruiter - Practical Assessment (e.g., build a 3-email nurture workflow in HubSpot for a sample product launch) - Client Interview - Offer & Background Verification

• Develop and execute strategic email marketing plans and strategies • Proof, edit, and track email content from creation to delivery • Support and manage a lead generation plan • Identify target segments, defining campaign goals • Work closely with vendors to implement partially integrated email database • Monitor day-to-day list management within email service provider • Ensure the accuracy, security, and hygiene of the email database • Work autonomously and collaboratively with cross-functional teams • Monitor and track email marketing initiatives and their performance • Implement and manage digital campaign source key structure • Document process road maps, A/B tests, and successful email promotions • Support Marketing projects on website, social media, and other digital channels