Role Description Our client is seeking an Email Marketing Specialist to build, launch, and optimize high-performing email campaigns that drive engagement, nurture leads, and generate measurable business results. This role combines creative copywriting, audience segmentation, automation strategy, and technical ESP management. The Email Marketing Specialist owns the full email campaign lifecycle — from campaign planning and workflow automation to deliverability optimization and performance reporting. The ideal candidate is analytical, detail-oriented, and comfortable balancing creative messaging with performance-driven optimization. Responsibilities - Campaign Development & Execution - Build and launch email campaigns using platforms such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign - Write compelling subject lines, email copy, and calls-to-action tailored to audience segments - Design and optimize responsive email templates aligned with brand guidelines - Perform light HTML/CSS edits when necessary to improve formatting and rendering - Audience Segmentation & List Management - Maintain and organize email databases ranging from 20k–200k+ contacts - Segment audiences by lifecycle stage, engagement level, persona, geography, and behavioral data - Clean and maintain healthy email lists by removing inactive users, hard bounces, spam traps, and duplicates - Improve personalization strategies to increase engagement and conversion performance - Automation & Nurture Workflows - Build and maintain drip campaigns, nurture sequences, abandoned cart flows, onboarding workflows, and behavioral automations - Test workflow logic and trigger conditions to ensure campaigns function correctly - Continuously optimize automation flows to improve conversion rates and engagement - Deliverability & Compliance - Monitor sender reputation, inbox placement, and overall deliverability performance - Manage SPF, DKIM, DNS, suppression lists, and email authentication configurations - Ensure campaigns remain compliant with CAN-SPAM, GDPR, CCPA, and email marketing best practices - Troubleshoot deliverability issues using tools such as Litmus, GlockApps, or Postmark - Performance Optimization & Reporting - Conduct A/B testing on subject lines, CTAs, send times, layouts, and messaging - Analyze campaign performance metrics including open rates, CTR, conversion rates, bounce rates, and unsubscribe rates - Build dashboards and reports using Google Analytics, CRM platforms, Looker, or ESP analytics tools - Present findings, recommendations, and optimization strategies to leadership and stakeholders Qualifications - Strong balance between creative marketing and analytical thinking - Excellent copywriting and communication skills with attention to detail - Technically capable of managing ESP configurations and deliverability troubleshooting - Organized and able to manage multiple campaigns, automations, and reporting cycles simultaneously - Data-driven mindset focused on continuous optimization and measurable results Requirements - 2+ years of professional email marketing experience - Hands-on experience with at least one major ESP (HubSpot, Klaviyo, Marketo, Mailchimp, ActiveCampaign) - Strong understanding of audience segmentation and email automation workflows - Advanced Excel/Google Sheets skills (pivot tables, VLOOKUPs, reporting, segmentation) - Basic HTML/CSS knowledge for email template customization - Experience tracking and analyzing email campaign performance metrics Preferred Experience & Skills - Experience managing email programs for 50k+ contacts - Familiarity with deliverability and inbox placement tools (Litmus, GlockApps, Postmark) - Experience integrating ESPs with CRM systems such as Salesforce or HubSpot - Background in SaaS, e-commerce, or professional services industries - Understanding of lifecycle marketing and behavioral email strategies What Does a Typical Day Look Like? An Email Marketing Specialist’s day revolves around creating, launching, and optimizing campaigns that drive measurable engagement and revenue. You will: - Build and schedule campaigns while writing compelling copy and designing templates - Segment audiences to improve targeting and personalization - Monitor deliverability and maintain clean, healthy email databases - Launch and optimize automated nurture workflows and engagement sequences - Review analytics dashboards and conduct A/B testing to improve performance - Prepare reports and communicate campaign insights to marketing and leadership teams In essence: you ensure email marketing campaigns are strategic, technically optimized, compliant, and consistently driving engagement, conversions, and revenue growth. Key Metrics for Success (KPIs) - Open rates meeting or exceeding industry benchmarks (20–40%) - Click-through rates (CTR) ≥ 3–5% - Improved conversion rates across campaigns and workflows - Bounce rate maintained below 2% and unsubscribe rate below 1% - Accurate revenue attribution and reporting from email campaigns - Increased engagement, retention, and lead nurturing effectiveness Interview Process - Initial Phone Screen - Video Interview with Pavago Recruiter - Practical Assessment (e.g., build a 3-email nurture workflow in HubSpot for a sample product launch) - Client Interview - Offer & Background Verification

• Develop and execute strategic email marketing plans and strategies • Proof, edit, and track email content from creation to delivery • Support and manage a lead generation plan • Identify target segments, defining campaign goals • Work closely with vendors to implement partially integrated email database • Monitor day-to-day list management within email service provider • Ensure the accuracy, security, and hygiene of the email database • Work autonomously and collaboratively with cross-functional teams • Monitor and track email marketing initiatives and their performance • Implement and manage digital campaign source key structure • Document process road maps, A/B tests, and successful email promotions • Support Marketing projects on website, social media, and other digital channels

Role Description As a Senior Email Marketing Manager, you will take ownership of email marketing while also driving multi-channel CRM initiatives across our iGaming verticals (casino, sportsbook, etc.). Your mission is to deliver personalized, data-driven customer journeys that increase engagement, retention, and lifetime value (LTV). This role requires deep expertise in email lifecycle marketing, strong technical skills and understanding of CRM strategies across channels such as push, SMS, onsite messaging, and in-app notifications. - Work together with CRM managers on the marketing strategy to support retention and reactivation goals - Implement and optimize lifecycle campaigns (welcome/onboarding, reactivation, etc.) - Expand CRM activities beyond email by managing multi-channel campaigns (push, SMS, in-app, onsite messaging) - Lead the creative briefing process (copy, design, templates) ensuring high-quality communications - Collaborate with product, BI and other teams to align campaigns with player insights, promotions, and business objectives - Monitor and report on KPIs (deliverability, open rates, CTR, conversion, etc.) - Drive automation, triggers, and personalization initiatives to scale and enhance efficiency Qualifications - 3+ years of email marketing experience, with at least 2 years in a senior role, ideally within iGaming, eCommerce, or digital entertainment - Proven track record of managing high-volume, multi-market multi-channel CRM campaigns - Expertise with ESP and CRM platforms (FastTrack, Customer.io, etc) - Strong understanding of email deliverability, segmentation, automation, and personalization tactics - Analytical mindset with the ability to interpret data and optimize it based on insights - Knowledge of bonus mechanics, player lifecycles, and promotional strategies in iGaming - Excellent project management, communication, and collaboration skills - Fluency in English Benefits - 24 working days of paid annual leave - 6 days of paid sick leave - Official employment - Medical insurance - Coffee zone with fruit & snacks available in the office - Corporate lunch provided by the company - Gym and sports classes - Healthy and friendly work atmosphere

Role Description As our Email Marketing Specialist, you will be responsible for designing, implementing, and optimizing email campaigns and flows that engage our customers and align with our brand’s voice. You’ll leverage your expertise in Klaviyo and email marketing strategies to build customer loyalty, increase repeat purchases, and maximize revenue. Key Responsibilities - Develop and execute email marketing campaigns to support sales, product launches, promotions, and customer retention initiatives. - Craft campaign calendars in advance, ensuring content is aligned with broader marketing plans. - Design and manage automation workflows in Klaviyo, including editing and updating welcome sequences, cart abandonment, post-purchase, and re-engagement campaigns with content and messaging tailored to specific products. - Collaborate with design and content teams to create visually appealing and on-brand email templates. - Segment audiences based on purchase history, browsing behaviour, and other key data points to deliver personalised and targeted campaigns. - Analyse campaign performance (open rates, click-through rates, conversion rates, and revenue per recipient) and implement data-driven improvements. - Conduct A/B tests to optimise email subject lines, designs, and content for better engagement. - Ensure email content reflects the tone, style, and values of our brand while showcasing our furniture collections. - Stay informed about trends in email marketing and e-commerce to keep strategies fresh and innovative. - Maintain compliance with GDPR, CAN-SPAM, and other email regulations to protect deliverability and brand reputation. Qualifications - Proven experience in email marketing, preferably in the e-commerce industry. - Expertise in Klaviyo and its features, including segmentation, automation, dynamic content blocks and reporting. - A strong understanding of email marketing best practices, trends, and analytics. - Creative flair with excellent written communication skills to craft compelling and on-brand email copy and basic design skills using Figma or Canva. - Proficiency in data analysis and the ability to translate insights into actionable strategies. - Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce, or similar) and their integration with Klaviyo. - Detail-oriented, organized, and able to manage multiple campaigns simultaneously. - Passion for furniture and home design is a plus. Requirements - 3 years of experience in an email marketing role, preferably in an eCommerce or retail environment. - Strong communication and interpersonal skills. - Excellent problem-solving and critical thinking skills. - Proficient in using tools such as Klaviyo, Shopify, Figma and Canva. - Adaptable and able to work in a fast-paced, dynamic environment. - Passionate about delivering exceptional marketing campaigns.