• Own the cross-channel growth strategy for HubSpot’s French website and blog properties, with a focus on AI-driven search visibility and demand generation. • Develop and execute SEO, AEO/GEO, and CRO initiatives that improve HubSpot’s visibility across answer engines and AI-powered discovery platforms. • Design and run growth experiments across content, owned media, partnerships, and conversion pathways to identify scalable opportunities. • Translate experiment outcomes into repeatable playbooks, strategic recommendations, and operational improvements for broader international teams. • Partner closely with Global Growth, Web Strategy, and regional marketing teams to align priorities and execution. • Build reporting frameworks that connect AI visibility, search performance, and conversion outcomes to measurable business impact. • Leverage AI tools and automation to improve experimentation velocity, workflow efficiency, and content optimization. • Monitor emerging trends in AI search behavior, answer engine optimization, and content discovery to inform HubSpot’s long-term growth strategy. • Scale successful initiatives developed in France into broader international growth opportunities where relevant. • Contribute strategic insights and operational best practices to help shape HubSpot’s evolving AEO discipline globally.

• Develop an audience growth strategy across Instagram, TikTok, and other social platforms. • Advise on content pillars, themes, and positioning for a distinctive social brand. • Recommend Reels and short-form video strategies, including content cadence and formats. • Build and manage community engagement initiatives and creator/fan partnerships. • Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth. • Define target audiences and advise on segmentation and growth opportunities. • Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.

• Start hands-on: audit the full acquisition setup, launch and manage Meta campaigns, and deliver a clear action plan with performance targets • Optimize campaigns based on CAC, ROAS, LTV, and CR; monitor ad account and user journey metrics, adjusting based on insights • Drive creative performance, contribute ideas, support the production of high-performing creatives, and apply creative factory insights at the campaign level • Run growth experiments, improve existing UA flows, and prepare performance reports with key learnings and next steps • Own product growth strategy and align it with business goals • Lead, mentor, and grow the creative and user acquisition teams • Build scalable growth processes, experimentation frameworks, and OKR cycles • Own budget allocation, scaling roadmap, and identification of new channels and markets • Drive cross-functional alignment with product, marketing, and analytics

Role Description We are partnering with an innovative venture-backed technology company that is building a consumer-focused product with global ambitions. They are looking for their first dedicated Growth Lead to drive user acquisition, community engagement, and early-stage growth. This is an opportunity to join a high-calibre founding team and take ownership of growth strategy and execution from day one. As the first growth hire, you will be responsible for: - Building awareness and acquiring users - Creating scalable growth systems - Engaging with online communities across platforms such as Reddit, Telegram, WhatsApp, Facebook groups, and digital nomad networks - Testing ideas, running experiments, and identifying growth opportunities without relying on an established playbook Qualifications - Highly entrepreneurial, analytical, and execution-focused - Enjoy testing ideas, engaging directly with users, building communities, and finding creative ways to generate demand - Comfortable balancing strategy and hands-on execution - Thrive in fast-moving environments where learning and iteration happen quickly - Proven experience driving growth for consumer products, ideally in fintech, payments, remittance, marketplaces, social products, or other highly engaged consumer applications - Demonstrated success taking products from launch to meaningful early traction (e.g. 1,000+ active users) - Strong understanding of acquisition funnels, activation, retention, referrals, and user lifecycle management - Experience running hands-on growth experiments and turning insights into measurable outcomes - Deep understanding of attention-driven marketing, community-led growth, viral loops, partnerships, creator ecosystems, and unconventional distribution channels - Comfortable operating in an early-stage environment with limited structure and high ownership - Fluent English required - Spanish or Portuguese fluency is strongly preferred Benefits - Fully remote position - Competitive base compensation plus meaningful equity participation - Ownership of growth strategy and execution - Dedicated budget for freelancers, ambassadors, and growth initiatives - Opportunity to work alongside experienced founders and an exceptional international team - Significant career progression and leadership opportunities as the company scales Location - Remote, with preference for candidates based in LATAM, North America, or Europe who can overlap with GMT-3 working hours Compensation - $50,000 – $75,000 USD base salary plus equity Process - Intro call (~15 mins) - Interview (1-1.5h) - Reference checks - Contract work (10-30 days) - let’s ship something and have fun! - Long-term contract Commitment to Equality and Accessibility At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city . MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd’s Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city .