• Develop an audience growth strategy across Instagram, TikTok, and other social platforms. • Advise on content pillars, themes, and positioning for a distinctive social brand. • Recommend Reels and short-form video strategies, including content cadence and formats. • Build and manage community engagement initiatives and creator/fan partnerships. • Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth. • Define target audiences and advise on segmentation and growth opportunities. • Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.

• Start hands-on: audit the full acquisition setup, launch and manage Meta campaigns, and deliver a clear action plan with performance targets • Optimize campaigns based on CAC, ROAS, LTV, and CR; monitor ad account and user journey metrics, adjusting based on insights • Drive creative performance, contribute ideas, support the production of high-performing creatives, and apply creative factory insights at the campaign level • Run growth experiments, improve existing UA flows, and prepare performance reports with key learnings and next steps • Own product growth strategy and align it with business goals • Lead, mentor, and grow the creative and user acquisition teams • Build scalable growth processes, experimentation frameworks, and OKR cycles • Own budget allocation, scaling roadmap, and identification of new channels and markets • Drive cross-functional alignment with product, marketing, and analytics

Role Description We are partnering with an innovative venture-backed technology company that is building a consumer-focused product with global ambitions. They are looking for their first dedicated Growth Lead to drive user acquisition, community engagement, and early-stage growth. This is an opportunity to join a high-calibre founding team and take ownership of growth strategy and execution from day one. As the first growth hire, you will be responsible for: - Building awareness and acquiring users - Creating scalable growth systems - Engaging with online communities across platforms such as Reddit, Telegram, WhatsApp, Facebook groups, and digital nomad networks - Testing ideas, running experiments, and identifying growth opportunities without relying on an established playbook Qualifications - Highly entrepreneurial, analytical, and execution-focused - Enjoy testing ideas, engaging directly with users, building communities, and finding creative ways to generate demand - Comfortable balancing strategy and hands-on execution - Thrive in fast-moving environments where learning and iteration happen quickly - Proven experience driving growth for consumer products, ideally in fintech, payments, remittance, marketplaces, social products, or other highly engaged consumer applications - Demonstrated success taking products from launch to meaningful early traction (e.g. 1,000+ active users) - Strong understanding of acquisition funnels, activation, retention, referrals, and user lifecycle management - Experience running hands-on growth experiments and turning insights into measurable outcomes - Deep understanding of attention-driven marketing, community-led growth, viral loops, partnerships, creator ecosystems, and unconventional distribution channels - Comfortable operating in an early-stage environment with limited structure and high ownership - Fluent English required - Spanish or Portuguese fluency is strongly preferred Benefits - Fully remote position - Competitive base compensation plus meaningful equity participation - Ownership of growth strategy and execution - Dedicated budget for freelancers, ambassadors, and growth initiatives - Opportunity to work alongside experienced founders and an exceptional international team - Significant career progression and leadership opportunities as the company scales Location - Remote, with preference for candidates based in LATAM, North America, or Europe who can overlap with GMT-3 working hours Compensation - $50,000 – $75,000 USD base salary plus equity Process - Intro call (~15 mins) - Interview (1-1.5h) - Reference checks - Contract work (10-30 days) - let’s ship something and have fun! - Long-term contract Commitment to Equality and Accessibility At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city . MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd’s Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city .

• Define Cohesity's Leadership Operating Model: You will establish the leadership behaviors that define what great looks like at Cohesity, embed across the talent lifecycle and drive consistency and accountability in how leadership is assessed and rewarded. • Modernize Performance: You will redesign the performance system to be AI-native, continuous, data-driven and insight-led. Integrate leadership behaviors throughout the performance system: Performance assessments, Scorecards, Development Plans and promotion decisions, Launch and scale AI-assisted goal creation, performance feedback and review, Equip and train managers and People Partners • Lead Talent Reviews, Succession, and Promotions: You will own and enable the enterprise talent review, succession planning, and promotion processes with rigor and consistency. Design the enterprise talent review processes and deliver in partnership with People Partners and business stakeholders, Ensure clear standards, strong calibration, and data-driven decisions • Build a Skills-Based Talent System & Internal Mobility Strategy: You will define and implement the skills-based talent architecture and the frameworks that move talent across the company. Build a skills-based talent architecture, Design and scale internal mobility frameworks, Align skills, roles, and career pathways to evolving business needs, Enable leaders to make better talent decisions through skills and data • Activate Leadership, Learning & Organizational Development: You will lead a team that owns leadership development, learning and organizational development experiences that build capability across Cohesity — from manager effectiveness and cohort programs to team effectiveness, learning platforms, and AI enablement. Partner with senior leaders and People Partners as the Leadership and Talent thought partners — diagnosing needs and developing, delivering, and facilitating learning and capability building aligned to business needs, priorities and succession pipelines. • Run capability-building cohorts across the manager and leadership pipeline from aspiring leaders, new managers, manager forums and executive development • Lead a portfolio of high-impact career and high-potential development experiences (i.e., mentoring, coaching, external development opportunities) • Design and deliver company-wide learning campaigns and steward the learning technology ecosystem to deliver modern, scalable learning to a distributed global workforce • Lead the learning side of AI enablement — building the capability frameworks, learning journeys, and adoption campaigns that move employees to confident, productive use of AI tools