• Define and run a repeatable launch process across product managers, marketing, sales enablement, support, and customer marketing • Own positioning, messaging, and competitive documentation for each product and workload • Provide quality control on high-value content (pages, emails, launch assets, posts) • Standardize how product managers submit launch requests • Ensure internal readiness: support gets launch FAQs, and sales understands what changed and why before launch day • Decide the right level of visibility for each release and coordinate its execution

• Own the AI product roadmap for GTM apps team, aligned with business OKRs and AI strategy. • Identify AI opportunities in Lead-to-Cash and customer Success processes by driving Business workshops, ideation sessions and Executive meetings. • Define, prioritize, and groom the backlog for agentic workflows (autonomous agents, AI Assisted Workflows and LLM Integrations) across Sales, Marketing, and Customer Success platforms. • Translate business requirements into clear epics, user stories, and acceptance criteria for engineering. • Make effective Build Vs Buy decisions on Agentic capabilities in complex applications environment • Partner with Business to Define and track AI-specific KPIs: model accuracy, agent task completion rate, hallucination rate, business ROI, data privacy compliance, fairness reviews, and responsible use policies. • Design and champion prompt engineering standards and context-window optimization strategies across GTM features. • Partner with Data and Analytics teams to ensure GTM data is AI-ready: clean, structured, and access-governed. • Evangelize AI-first product thinking and drive AI adoption metrics across the GTM IT organization. • Embrace Agentic AI and LLM-powered tooling as a core part of your practice. • Stay current with rapidly evolving AI/ML technologies and apply them pragmatically to GTM systems. • Champion automation-first thinking — if it can be agentic, make it agentic.

• Lead the design, deployment, and operationalization of agentic AI workflows across GTM platforms (Salesforce, Slack, Marketo, CPQ, Snowflake and enterprise systems) • Drive end-to-end delivery of enterprise AI initiatives by partnering with Product Managers, Engineering teams, Security, and Business Stakeholders across the GTM ecosystem • Define scalable integration patterns for LLM-powered agents, RAG pipelines, orchestration frameworks, and enterprise AI services using LangGraph, CrewAI, MCP, or similar technologies • Oversee implementation of intelligent workflows with human-in-the-loop escalation, retry handling, observability, and governance controls • Establish AI deployment standards, reusable design patterns, and operational guardrails for the GTM AI Pod engineering teams • Collaborate closely with developers and solution teams while remaining hands-on in solution design, deployment planning, technical reviews, and implementation guidance • Lead architecture and delivery reviews to ensure AI solutions are scalable, secure, maintainable, and aligned with enterprise standards • Define standards for Agentic Development Life cycle, operating model and deployment of agents on SAAS/On-prem infrastructure • Partner with Information Security teams to ensure responsible AI practices, secure data handling, and policy controlled compliant AI workflows • Drive stakeholder alignment across business, technology teams and leadership team for strategic AI programs • Evaluate and recommend AI platforms, vector databases, orchestration tooling, and enterprise integration strategies • Champion adoption of Agentic AI and LLM-powered tooling across GTM engineering and operational workflows • Promote automation-first thinking and pragmatic application of AI/ML technologies to enterprise GTM systems • Stay current with rapidly evolving AI ecosystems, orchestration frameworks, and enterprise AI best practices • Encourage adoption of open standards and open-source AI tooling wherever appropriate • Operate with responsible AI principles including security, transparency, governance, and data privacy by default • Contributions to open-source AI ecosystems or AI engineering communities

Role Description Ready to make a massive impact? You will be joining a growing Product Marketing team, meaning you won't just be executing, you will be a foundational pillar of our Go-To-Market (GTM) engine. In this role, you will get your hands on a vast, market-leading product portfolio. You won't just support these products; you will have the unique opportunity to own the messaging for core solutions, actively inform our GTM plans, and collaborate directly with product leaders to shape the future roadmap and vision of our software. The Associate Product Marketer accelerates VIP's ability to bring products and features to market in ways that drive adoption, expansion, and pipeline. You will support the full product marketing lifecycle, from messaging and positioning to launch execution and sales enablement, working closely with product, sales, and demand gen to ensure every release creates commercial momentum. If you are an ambitious, revenue-minded marketer looking for a role with high visibility, true product ownership, and growth potential, this is it. Position Type: Full Time, Remote Key Responsibilities - Support the development of positioning and messaging for VIP's product portfolio, including AI-driven features, supplier tools, and distributor solutions - Create sales enablement content — battlecards, objection handling, feature one-pagers that help reps win competitive deals - Execute product launch plans in partnership with the Senior Product Marketer, demand gen, and product teams - Conduct win/loss analysis and customer interviews to surface insights that sharpen messaging and improve conversion - Maintain VIP's competitive intelligence library — tracking competitor moves, pricing changes, and market positioning - Support the development of case studies, testimonials, and ROI calculators that help buyers justify purchase decisions - Partner with demand gen to develop campaign messaging for product-led campaigns - Work with the design team to direct web page design and web copy that is designed to convert visitors to the demand gen funnel - Write customer newsletters, blogs, white papers, and other lead-gen content Qualifications - Excellent writing and grammar skills - 1–3 years of product marketing, content marketing, or sales enablement experience in B2B SaaS - Strong writing skills with the ability to translate technical features into buyer-facing value - Analytical mindset — comfortable using data to test messaging and measure launch performance - Experience working cross-functionally with product, sales, and marketing teams - Familiarity with the beverage alcohol industry or three-tier distribution a plus - Experience automating workflows and leveraging AI to streamline GTM processes is a major plus - Familiarity with HubSpot (Marketing Hub, Sales Hub) is highly preferred - Bachelor's degree in marketing, business, communications, or related field Requirements - Sales cycle length reduction attributed to improved enablement materials - Product adoption rates following launches supported by PMM content - Win rate improvement in competitive deals where battlecards are deployed - Pipeline contribution from product-led campaigns - Content engagement metrics — battlecard usage, one-pager downloads, sales tool adoption Compensation $70,000-$90,000/year. Compensation is based on a variety of factors including skills, experience, and industry background. The range listed here represents our best faith estimate for the role. Benefits - Health Insurance - Vision and Dental Expense Reimbursement - 401k Match and Employer Contributions - Life and Disability Insurance - Health Savings and Flexible Spending Accounts - Paid Parental Leave - On-site Child Care Center (VT) - On-site Fitness Center (VT) - On-site Health Clinic (VT) - Discounted Gym Memberships - Combined Time Off and Floating Holidays - Flex and Hybrid Schedules All full time job offers are contingent upon passing a pre-employment drug screening and background check.