Vermont Information Processing

Role Description Looking for a fast-paced atmosphere where you can make your mark? The Senior Marketing Events Manager owns VIP's event strategy as a pipeline engine and will be the first dedicated event manager ever at our 50-year-old org! You will design and execute a calendar of owned events, roadshows, and industry conference presences that generate qualified leads, accelerate deals, and deepen customer relationships. Events at VIP are not brand awareness plays — they are revenue vehicles. Success in this role will mean bringing your SaaS company event expertise and processes to a team that’s eager for your organization and project management. VIP has just undergone a rebrand. In this role, you will be helping to transform the outward face of VIP, its booth and event presence. You will own our customer summit where we invite over 500 customers to convene annually in a US city to learn about and expand their usage of our products. Qualifications - 6+ years of B2B events experience with demonstrable pipeline and revenue outcomes - Experience managing large-scale owned events (500+ attendees) and multi-city roadshow programs, SaaS business experience a plus - Strong project management skills with the ability to manage multiple events simultaneously - Proven track record of aligning events strategy to sales and revenue goals - Proven pre, during, and post event playbook that is repeatable, scalable process for event management across internal teams - Experience with event technology platforms (Cvent, EventMobi, or similar) - Budget management experience — ability to maximize ROI within defined spend parameters - Proficient in Hubspot - Willingness to be curious with AI and to drive work creativity using AI-tools - Beverage, alcohol or CPG industry experience a plus - Strong executive presence and communication skills Requirements - Own end-to-end strategy, planning, and execution for VIP's annual Summit, roadshows, and large and small beverage industry events - Build a repeatable events program and processes focused on clear pipeline attribution. Every event has a pre-defined revenue goal and post-event ROI report - Partner with sales to align event targeting to key accounts and active pipeline, ensuring the right buyers are in the room - Manage vendor relationships, venue contracts, AV, catering, and all event logistics - Develop pre-event demand gen campaigns in partnership with the demand gen manager to maximize registration and attendance - Own VIP's presence at major industry conferences (NBWA, WSWA) — booth strategy, sponsorships, speaking opportunities - Build VIP Summit 2027 from the ground up as a flagship customer retention and expansion event - Utilize VIP-approved AI tools to creatively drive efficiency and enrich your work Benefits - Health Insurance - Vision and Dental Expense Reimbursement - 401k Match and Employer Contributions - Life and Disability Insurance - Health Savings and Flexible Spending Accounts - Paid Parental Leave - On-site Child Care Center (VT) - On-site Fitness Center (VT) - On-site Health Clinic (VT) - Discounted Gym Memberships - Combined Time Off and Floating Holidays - Flex and Hybrid Schedules

Role Description Ready to make a massive impact? You will be joining a growing Product Marketing team, meaning you won't just be executing, you will be a foundational pillar of our Go-To-Market (GTM) engine. In this role, you will get your hands on a vast, market-leading product portfolio. You won't just support these products; you will have the unique opportunity to own the messaging for core solutions, actively inform our GTM plans, and collaborate directly with product leaders to shape the future roadmap and vision of our software. The Associate Product Marketer accelerates VIP's ability to bring products and features to market in ways that drive adoption, expansion, and pipeline. You will support the full product marketing lifecycle, from messaging and positioning to launch execution and sales enablement, working closely with product, sales, and demand gen to ensure every release creates commercial momentum. If you are an ambitious, revenue-minded marketer looking for a role with high visibility, true product ownership, and growth potential, this is it. Position Type: Full Time, Remote Key Responsibilities - Support the development of positioning and messaging for VIP's product portfolio, including AI-driven features, supplier tools, and distributor solutions - Create sales enablement content — battlecards, objection handling, feature one-pagers that help reps win competitive deals - Execute product launch plans in partnership with the Senior Product Marketer, demand gen, and product teams - Conduct win/loss analysis and customer interviews to surface insights that sharpen messaging and improve conversion - Maintain VIP's competitive intelligence library — tracking competitor moves, pricing changes, and market positioning - Support the development of case studies, testimonials, and ROI calculators that help buyers justify purchase decisions - Partner with demand gen to develop campaign messaging for product-led campaigns - Work with the design team to direct web page design and web copy that is designed to convert visitors to the demand gen funnel - Write customer newsletters, blogs, white papers, and other lead-gen content Qualifications - Excellent writing and grammar skills - 1–3 years of product marketing, content marketing, or sales enablement experience in B2B SaaS - Strong writing skills with the ability to translate technical features into buyer-facing value - Analytical mindset — comfortable using data to test messaging and measure launch performance - Experience working cross-functionally with product, sales, and marketing teams - Familiarity with the beverage alcohol industry or three-tier distribution a plus - Experience automating workflows and leveraging AI to streamline GTM processes is a major plus - Familiarity with HubSpot (Marketing Hub, Sales Hub) is highly preferred - Bachelor's degree in marketing, business, communications, or related field Requirements - Sales cycle length reduction attributed to improved enablement materials - Product adoption rates following launches supported by PMM content - Win rate improvement in competitive deals where battlecards are deployed - Pipeline contribution from product-led campaigns - Content engagement metrics — battlecard usage, one-pager downloads, sales tool adoption Compensation $70,000-$90,000/year. Compensation is based on a variety of factors including skills, experience, and industry background. The range listed here represents our best faith estimate for the role. Benefits - Health Insurance - Vision and Dental Expense Reimbursement - 401k Match and Employer Contributions - Life and Disability Insurance - Health Savings and Flexible Spending Accounts - Paid Parental Leave - On-site Child Care Center (VT) - On-site Fitness Center (VT) - On-site Health Clinic (VT) - Discounted Gym Memberships - Combined Time Off and Floating Holidays - Flex and Hybrid Schedules All full time job offers are contingent upon passing a pre-employment drug screening and background check.