• Reporting directly to the CEO, this key executive will live at the intersection of editorial excellence and content strategy. • Oversee WTWH's multi-platform content ecosystem across all industry desks, aligning editorial direction with data-driven creator strategies to deepen professional audience engagement and drive brand-to-demand revenue streams. • Build a B2B Creator Framework: Hire, retain, and develop specialized multi-format editorial staff, transforming traditional B2B writers into authoritative industry creators who command dedicated, repeat professional audiences. • Manage, motivate, and mentor a diverse team, helping early-career journalists and creators level up their skills while guiding seasoned editors and subject-matter experts to adapt to multi-platform publishing. • Act as a hands-on leader to develop creators' on-camera and on-mic presence for high-impact social media, webinars, podcasts, and digital video programming to extend content creation beyond the written word. • Train content creators to utilize digital analytics tools and performance reporting to make data-driven content adjustments that optimize reach and community loyalty. • Support and guide internal creators to translate editorial priorities into high-impact programming for WTWH’s 30+ in-person events, developing cross-platform content packages that directly enhance premium sponsorships and ticket sales. • Align creator-led initiatives with the company’s digital lead generation, native advertising, and sponsored content programs to deliver measurable ROI for brand marketing partners. • Develop and create content processes that specifically focus on scale and the unique monetization opportunities that come with highly targeted B2B professional audiences. • Protect absolute editorial integrity and high journalism standards while seamlessly supporting overarching corporate business objectives and marketing partner goals. • Set the high-level editorial vision, framework, and voice that shapes how WTWH presents its ideas, technical insights, and industry research across all channels.

Role Description As the first Content Marketer at Pogo, you'll lead our B2B content function and own the voice of our enterprise business across every public-facing channel. You'll have a rare advantage: proprietary first-party data to draw from, and the freedom to figure out which channels matter and how to win them. - Lead Pogo's B2B content function - you decide what gets written and where it shows up - Turn Pogo's proprietary data into compelling long-form content - reports, studies, and deep dives - Produce excellent copy across formats: long-form articles, webinars, outbound email, paid ads, billboards, organic social - Own content strategy - decide which channels we invest in and why - Develop a deep understanding of our buyers and write to them - Use language to capture attention, create virality, and drive conversion Qualifications - Likely 3–6 years of B2B SaaS content experience at a tech company with a strong content program - Excellent copy production across lengths and formats - Ability to use language to drive outcomes - capture attention, create virality, and convert - Capability to dig into data and find the story in it - Strong POV on how to run a content function - Experience working at a fast-growing startup with real ownership - Active use of AI tools in workflows Requirements - Bonus: Turning data into compelling macro consumer stories (leans on journalism) - Track record of writing publicly on social and growing an audience Benefits - Own the voice of a fast-growing B2B business - Work with uniquely rich proprietary data - Have real creative and strategic ownership - Experiment across formats and distribution - Help shape the content culture early Why you might not be excited about us - This is not a pure brand or editorial role; outcomes are prioritized - Very little existing structure; you'll be building systems from scratch - Fast-paced environment with constant iteration - Need to balance strategy with execution - Expectations for more than 9 to 5 hours; flexible work schedule encouraged

Title: 996 - Web Content Publisher Location: Ottawa ON CA Hybrid Export Development Canada, Professional Full time 5880996 Job Description: Join the EDC Team! At EDC, we support Canadian businesses to succeed globally. We provide the financial tools and expertise they need to explore new markets, reduce risks, all towards the goal of making Canada and the world better through trade. Position: Web Content Publisher Employment Type: Permanent Compensation Details: - Marketing Generalist 15: Salaries typically range from $65,172 to $86,898 annually, based on qualifications and experiences plus a performance-based incentive. Location: - Export Development Canada operates in a hybrid work environment, with a current requirement of two in-office days per week, increasing to three days per week in September 2026 (subject to change). - This role can be performed from EDC’s headquarters in Ottawa. - Relocation assistance is available for candidates who meet the eligibility criteria. Internal Employees, please consult the ServiceNow article entitled Internal movements – what you need to know. About EDC: At Export Development Canada (EDC), we empower Canadian businesses to succeed globally. As a financial Crown corporation, we offer innovative financial solutions and expert insights to help businesses explore new markets, mitigate risks, and achieve growth. Why Join EDC? - Comprehensive Benefits: EDC offers a competitive compensation & benefits package, work-life balance, & the opportunity to help make Canada and the world better through trade. - Work-Life Balance: EDC offers a competitive compensation package & work-life balance. We have hybrid work options, 3 to 4 weeks paid vacation, a corporate closure period, summer early Friday’s & no meeting Fridays. - Professional Development: Take advantage of our continuous learning opportunities, including training programs, workshops and language training. - Inclusive Culture: Be part of a diverse and inclusive workplace that champions employment equity & values diversity of ideas, strengths, & backgrounds to succeed. - Wellness Programs: Access to wellness initiatives, mental health support, and fitness programs to keep you healthy and happy. - Community Engagement: Participate in volunteer opportunities and give back to the community through our various social responsibility programs. Team Overview: As a Web Content Publisher, you are an integral part of a cross-functional team of strategists, writers, designers and developers that jointly creates world-class digital experiences. Reporting to the Director of Web Experience, you will be a key member of the Web Experience Team that transforms our website, EDC.ca, into an experience that guides Canadian businesses pursuing international opportunities to the right support at EDC. You thrive in the details, and with your keen eye, you will be responsible for publishing content onto EDC.ca ensuring consistency, accuracy, accessibility, and quality. You will use your strong organization skills to efficiently manage digital assets, taxonomy, and tagging within the CMS. As a key link in the content supply chain, you maintain the content lifecycle and uphold governance to serve timely and relevant content to Canadian businesses. What you will be doing: Content Publishing & Management - Publish content in our content management system, Adobe Experience Manager (AEM) including authoring, publishing and updating pages using templates and components while maintaining user interface consistency - Managing assets within the Digital Asset Manager (DAM), ensuring content hierarchies, taxonomy, metadata, and tagging are properly structured - Compliance with digital accessibility standards including WCAG guidelines for content elements such as layout, text, tables, images, and interactive elements - Creating and updating authoring guide documentation for each component Content Lifecycle Management - Overseeing content lifecycle, including tracking expiration dates and identifying outdated content through automation - Managing permissions and content workflows to provide the right level of access to content owners - Evergreening content by working with content owners to refresh existing pages with updated information to maintain relevance and SEO performance. - Archiving obsolete content following organizational policies and ensuring historical records remain accessible when needed. Development and Design Collaboration - Coordinating with developers to design and troubleshoot technical issues related to templates, components, and accessibility compliance. - Advising on component flexibilities to align authoring capabilities with business needs while ensuring accessibility considerations. Governance and Process Improvement - Contribute to the development and maintenance of content governance guidelines - Provide training and support to distributed publishers by working with content contributors, ensuring proper governance, consistency, and best practices across teams - Staying updated on web publishing trends, accessibility standards, metadata management, taxonomy best practices, and digital marketing strategies. - Innovating and evolving the content management model for greater effectiveness and efficiency What we are looking for: - Strong attention to detail and excellent organizational skills - Minimum 2 years hands-on experience with Content Management Systems such as Adobe Experience Manager - Strong understanding of metadata management, tagging strategies, and taxonomy structuring for SEO and content categorization. - Knowledge of accessibility standards such as WCAG, accessible markup, content accessibility standards and best practices - Knowledge of HTML, CSS, and usability best practices - Undergrad degree in Marketing, Communication, Interactive Media or similar What will make you stand out: - Excellent written and verbal communication skills in English (Nice to have: French) - Experience with Adobe Experience Manager (AEM) and CMS management. - Experience troubleshooting technical issues with templates, components, and accessibility-related challenges. - Experience in content lifecycle management, including content audits, evergreening strategies, and archival best practices. - Familiarity with SEO principles, digital accessibility compliance, and mobile-first content strategies. - Experience managing distributed publishing workflows with multiple contributors - Excellent collaboration and communication skills to work with developers, stakeholders, and content teams. Eligibility: EDC is committed to Fair Employment Practices and preference will be given to a candidate who is able to work legally in Canada at the time of application (Canadian Citizens or Permanent Residents). Candidates must meet the requisite government security screening requirements. The position is open to those who meet all of the essential requirements stated above and whose applications are received by the closing date. This position is open to individuals who meet all the essential criteria outlined above and submit their applications by the closing date. Ready to make a difference? This is your chance to join a dynamic, growing team and leave your mark on our organization, development finance, and the world.

• Manage website content updates • Maintain localized pages • Ensure all published content is accurate, consistent, and up to date • Upload and organize new content • Create and maintain categories on the website • Update localized pages and translation keys • Maintain internal documentation and manuals • QA website pages regularly to ensure quality and accuracy • Resolve urgent tasks independently • Coordinate with copy and retention teams to keep content aligned • Identify issues and suggest improvements to workflows • Support junior team members when needed.