Role Description As Head of B2B for Hilo Professional, you will lead and scale one of our most important growth opportunities. This is a rare opportunity to own a business within the business. You will be responsible for building the commercial engine behind Hilo Professional, driving revenue growth, establishing strategic partnerships, and shaping how healthcare professionals and healthcare organisations engage with Hilo across Europe. The foundations are already in place: a live pipeline, an activation framework, and several opportunities already in motion. Your challenge is to turn that foundation into a repeatable, scalable, and predictable commercial business. This is a highly visible role with regular interaction across the leadership team and significant influence on Hilo's future growth. Location: Germany or UK preferred. Remote within Europe. Travel: Regular travel is expected for customer meetings, industry events, conferences, and company gatherings. Core Responsibilities - Lead and Build the Function - Own Hilo Professional end-to-end, including strategy, growth, partnerships, and commercial execution. - Build the systems, operating rhythms, and reporting needed to make the business predictable and scalable. - Establish clear commercial processes, forecasting, and performance management. - As the business grows, build and lead the team around you, starting with customer success and partner management capabilities. - Own Revenue and Commercial Growth - Take ownership of a live pipeline and key strategic opportunities already in motion. - Identify, prioritise, and close high-value partnerships across healthcare professionals, pharmacies, healthcare systems, payers, wholesalers, and other healthcare channels. - Own commercial targets and revenue outcomes. - Drive pricing, account prioritisation, and commercial decision-making within agreed frameworks. - Drive Healthcare Professional Activation - Build and scale programmes that move healthcare professionals from awareness to active recommendation of Hilo. - Develop measurable activation metrics and reporting. - Create a scalable framework for engagement, onboarding, and long-term advocacy. - Work Cross-Functionally - Partner closely with Product, Medical Affairs, Scientific Affairs, Finance, Customer Service, Marketing, and PR teams. - Translate customer and market feedback into business and product opportunities. - Leverage medical and scientific expertise to ensure credibility and compliance across all commercial activities. Qualifications - Significant experience building and scaling B2B commercial functions within MedTech, Digital Health, Healthcare, Pharma, Diagnostics, or similarly regulated industries. - Strong track record of owning commercial targets and closing complex, multi-stakeholder deals. - Experience selling into healthcare systems, healthcare providers, healthcare professionals, payers, or adjacent healthcare channels. - Demonstrated ability to build something new rather than simply operate an existing structure. - Entrepreneurial mindset with a willingness to work hands-on in a fast-moving scale-up environment. - Strong commercial judgement and the ability to balance strategic thinking with execution. - Comfortable operating within regulated healthcare environments. Requirements - Experience selling into the NHS or comparable healthcare systems. - Experience working with German healthcare organisations, Krankenkassen, pharmacies, or healthcare networks. - Existing network across healthcare providers, payers, researchers, or key opinion leaders. - Commercial experience in blood pressure, cardiovascular health, chronic disease management, or related healthcare categories. - German language skills. - Experience leveraging AI to improve commercial effectiveness, research, workflows, or customer engagement. What Success Looks Like - Long-term, Hilo Professional becomes a trusted and widely adopted solution for active blood pressure monitoring across the healthcare ecosystem. - In your first 30 days: - You have built a strong understanding of the business, the market, and the existing opportunities. - You have identified key priorities and opportunities to improve execution. - By the end of year one: - A repeatable and forecastable commercial engine is in place. - Strategic healthcare partnerships have been established and expanded. - Healthcare professional activation is measurable and growing. - Multiple high-value opportunities have materially progressed toward close. - Hilo Professional has become a meaningful contributor to company growth. What Makes You A Great Fit - Move the Needle - You focus on what truly drives impact for our customers and company. - Move Fast, Learn, Refine - You work with urgency and purpose, balancing speed with high quality. - Team First - You put the team above individual interests, building trust through openness and respect. Why Join Us? - Hilo by Aktiia is building one of the most exciting healthcare technology companies in the world. - Work on a mission that has the potential to improve millions of lives. - Own and shape a critical business line with significant growth potential. - Join a fast-growing, venture-backed scale-up with global ambitions. - Collaborate with talented and passionate colleagues across Europe and the US. - Competitive compensation package and benefits depending on location.

• Leading and managing Customer Representatives in identifying customer needs • Coaching representatives, overseeing training, and completing people management processes for Customer Representatives • Effectively developing and resourcing his/her customer team to address customer needs

• Lead and manage a team of Customer Representatives to deliver strong sales performance by accurately identifying and addressing customer needs. • Provide coaching and guidance to Customer Representatives to enhance their skills and effectiveness. • Oversee training programs and manage all people-related processes for the customer team, ensuring continuous development and optimal resource allocation. • Develop and maintain a high-performing customer team aligned with organizational goals and customer expectations. • Willingness to travel at least 15% of the time to support team and customer engagement activities, which may occasionally require overnight stays.

• Deliver year-over-year bookings growth above the segment baseline; defend and expand share in accounts • Build and execute a Horizon 2 plan focused on converting strategy into committed pipeline • Engage with CTOs, CIOs, CPOs, VPs of Infrastructure, and CISOs; support executive relationships in top-tier accounts and own specific engagements • Partner with Business Units (Internet & Mass-Scale Infrastructure, Compute, Networking, Security, Splunk), Channels, Customer Experience, leadership, and Service Provider teams where customer overlap exists • Drive forecast accuracy, MEDDPICC discipline, and maintain pipeline hygiene