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SANS Institute

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Senior Business Development Manager – Military & Law Enforcement

Business Development RepBusiness Development RepFull TimeRemoteSeniorTeam 201-500Since 1989H1B No SponsorCompany SiteLinkedIn

Location

United Kingdom

Posted

9 days ago

Salary

0

Seniority

Senior

Bachelor DegreeEnglish

Job Description

Senior Business Development Manager – Military & Law Enforcement

SANS Institute

• Lead business development activity across a defined portfolio of UK Military, Defence, and Law Enforcement accounts • Identify, shape, and secure complex, high-value, and often multi-year opportunities, moving beyond transactional training delivery toward programme-based and capability-led engagements. • Build and maintain a deep understanding of defence and law enforcement priorities, threat landscapes, policy drivers, and procurement environments, translating these into relevant SANS solutions. • Engage confidently with both senior and junior military and government stakeholders, operating effectively at officer, executive and policy level. • Position SANS as a trusted partner supporting national security, operational readiness, cyber resilience, and professional development outcomes. • Develop and execute structured account and engagement plans aligned to strategic defence and law enforcement objectives. • Establish and sustain long-term, trust-based relationships with key decision-makers, influencers, and sponsors across defence and law enforcement organisations. • Take ownership of senior customer engagement throughout the sales lifecycle, from early-stage discovery through to commercial agreement and handover. • Act as the primary commercial interface for complex customer scenarios, ensuring clarity, consistency, and professionalism in all interactions. • Support the successful onboarding and ongoing management of customers, ensuring programmes deliver value, satisfaction, and long-term growth. • Represent SANS at relevant defence, security, and law enforcement forums, events, and industry engagements to strengthen market presence and credibility. • Own the end-to-end sales process for assigned opportunities, including opportunity qualification, solution design, pricing, proposals, contracts, and tender responses where applicable. • Maintain accurate pipeline management, forecasting, and reporting through agreed CRM systems and processes. • Operate effectively within public sector and defence procurement frameworks, ensuring compliance while exercising sound commercial judgement. • Support marketing initiatives, campaigns, and SANS-hosted events aligned to defence and law enforcement audiences. • Maintain strong commercial discipline across deal management, governance, and internal collaboration. • Act as a role model for professional, ethical, and high-quality sales engagement within sensitive defence and law enforcement environments. • Set standards through personal execution in areas such as customer engagement, opportunity management, and commercial integrity. • Share insight, market intelligence, and best practice informally with colleagues to support overall team effectiveness, without formal line management responsibility. • Collaborate constructively with peers and internal stakeholders to ensure joined-up engagement across strategic accounts. • Monitor payment of customer invoices, ensuring outstanding invoices and debts are settled in a timely manner. • Support marketing campaigns and SANS events to help deliver revenue growth targets. • Successfully develop and drive sales plans, using agreed methodologies. • Embrace and adhere to agreed sales processes and procedures. • Deliver agreed revenue targets, KPIs, and strategic objectives aligned to defence and law enforcement market priorities. • Take ownership of tender and procurement activity for relevant opportunities, where applicable. • Actively promote and protect the SANS brand, values, and mission across all customer and partner interactions. • Undertake additional responsibilities consistent with the seniority and scope of the role, as required.

Job Requirements

  • Educated to degree level or equivalent.
  • Proven experience in a field-based B2B sales role within UK Military, HM Government and/or UK Law Enforcement.
  • Proven experience in account management.
  • Able to deliver against agreed KPIs and targets.
  • Strong influencing and negotiation skills in a business environment.
  • Able to work well under pressure.
  • Excellent interpersonal and presentation skills.
  • Able to manage change, whilst aligning and prioritising multiple tasks.
  • Sales focused and commercially aware of new business opportunities.
  • Strong IT Skills, including experience of working with all Microsoft Office products.
  • Able to use social media platforms such as LinkedIn.
  • Proficient in managing customers using a CRM system.
  • Able to align and prioritise multiple client accounts whilst delivering a world class service.
  • Ability to use initiative and creativity to overcome customer objections.
  • Decisive and forward thinking, with strong vision and strategic capability.
  • The ability to plan and prioritise own workload and work to strict deadlines.
  • Ability to plan, forecast and report against sales plan and targets.
  • Translate customer needs into customer driven solutions.
  • Ability to work autonomously and as part of a team.
  • Ability to network and communicate at all levels both internally and externally.
  • Ability and desire to travel to SANS events in Europe and London.

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