Coverflex

• Your role will play a major role in our success because Coverflex is still building its presence in Spain and needs someone who can own the full marketing engine — campaigns, SEO, content, events, social, and PR — while the Head of Marketing focuses on cross-market strategy. • You'll know you're successful when, after 90 days, you've delivered the Q3–Q4 2026 marketing calendar on track (events, campaigns, content, SEO, social). • Established a consistent SEO and content output pipeline with monthly targets hit. • Grown qualified inbound from Spain (MQLs) vs. the prior period. • Launched at least one PR or brand activation with measurable reach.

• Strengthen Coverflex's insurance capability by acting as the key link between insurance companies and the sales team • Support Account Executives with accurate quotations and insurance expertise — ensuring customers get the right solutions, fast • Build a consistent quotation rhythm that meets defined SLAs • Become the go-to insurance reference for the AE team • Establish strong working relationships with key insurance company contacts • Manage multiple stakeholders simultaneously — insurance companies, sales, customer success, and marketing

Role Description This role exists to accelerate revenue growth in Spain by expanding existing customer accounts through structured upsell and cross-sell of insurance products, while strengthening long-term customer relationships. You’ll play a crucial role in sustainable growth by maximizing customer lifetime value, ensuring customers receive the right insurance solutions as they evolve, and reinforcing Coverflex as a trusted partner in employee benefits and health insurance. You’ll know you’re successful when, after 90 days, you’ve: - Built a clear expansion pipeline across your portfolio and started converting opportunities into revenue - Established strong relationships with key customer stakeholders (HR + Finance) - Developed a consistent, repeatable outreach rhythm (meetings, calls, follow-ups) - Proven you can balance volume with quality conversations and consultative selling How we’ll measure success: - Main KPI 1: Upsell and cross-sell revenue generated from existing accounts - Main KPI 2: Number of expansion opportunities identified, qualified, and closed - Main KPI 3: Portfolio engagement metrics (meetings booked, calls made, conversion rates) Qualifications - Proven track record in health insurance, life insurance, and pensions - Level 2 Insurance Mediation/Distribution License (or higher) - Proven B2B Sales or Customer Success experience with commercial responsibility - Comfortable owning expansion conversations across stakeholders (HR + Finance) - Highly organised and disciplined managing portfolio activity and follow-ups - Confident hitting targets through structured execution and pipeline discipline - Strong CRM mastery (e.g., HubSpot / Salesforce) Requirements - End-to-end sales cycle management experience (discovery → close) - Experience in employee benefits - SaaS / tech startup background - Public speaking, training, or webinar hosting experience Benefits - Base Salary: €45,000 – €55,000 - Bonus / Commissions: OTE 70/30 - Equity: Yes – Stock Options under our Equity Incentive Plan - Contract Type: Permanent Company Description Coverflex exists to make compensation work for everyone. Pay is still rigid, fragmented, and hard to feel. We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance, and more. Our platform is simple for HR and meaningful for employees. We provide choice, smarter compensation tools, and empowerment.

• You'll own the acquisition engine: turning paid, outbound, and lifecycle channels into a consistent, predictable source of qualified pipeline. • Your work feeds the sales team directly, and your numbers are the business's numbers. • You’ll know you’re successful when, after 90 days, you’ve generated a consistent flow of SQLs and inbound/outbound leads. • Main KPI 1 : SQLs (Sales Qualified Leads) • Main KPI 2 : Leads generated via inbound and outbound channels • Main KPI 3 : Net new initiatives launched and the uplift in revenue coming from those.

• Fuel outbound pipeline and book high-quality meetings • Directly contribute to sales pipeline and revenue growth • Open doors, create conversations, and support Account Executives • Build a strong outbound rhythm with consistent activity • Become autonomous in prospecting, CRM hygiene, and handover

• Systematically explore, validate, and scale unconventional growth opportunities across acquisition, distribution, and demand generation • Operate as a high-leverage growth explorer: combining experimentation, creativity, data, AI, and GTM thinking to uncover asymmetric opportunities that can meaningfully accelerate Coverflex's growth trajectory • Get a consistent flow of SQLs or Qualified Signups • Measure success through KPIs including Net new revenue acquisition contribution and innovative experiments

• Your role will play a major role in our success because the Account Executive team is the engine of Coverflex Italy's growth. • You'll accelerate new business acquisition in the SMB segment, support our market expansion, and help more companies discover a modern approach to compensation and benefits. • You'll know you're successful when, after 90 days, you've built a consistent pipeline of qualified SMB opportunities, closed your first deals and contributed net-new revenue, led discovery calls, demos, and commercial conversations independently, developed strong CRM discipline, and shown early forecasting reliability and deal ownership.

• Enrich, engage, and qualify potential customers • Act as first point of contact for many prospects • Help build a strong sales pipeline for the Account Executive team • Book qualified meetings for AEs • Achieve consistent high-quality outreach activity • Maintain CRM hygiene and handover processes

• Own the full owned-channel lifecycle — from first touch to cross-sell • Building the email, WhatsApp, and in-app programs that help us convert, activate, retain, and grow customers • Audit the existing HubSpot setup, lifecycle stages, workflows, segmentation, and reporting • Map the main lifecycle gaps, especially around pre-signup nurture and KYB completion • Design the first owned-channel lifecycle framework across email, WhatsApp, and in-app

• Your role will play a major role in our success because… The PLG team has already built AI-native growth infrastructure — including AI Voice Caller and AI Sequencer — that is live and generating results. We now need someone dedicated to iterating on these tools, identifying new automation opportunities across the customer journey, and reducing the need for human touchpoints from acquisition through to cross-sell. • Every human touchpoint automated reduces CAC and increases self-serve conversion. • This role is also a force multiplier for the SDR team: faster loops, better tooling, less manual work, and stronger conversion across markets. • You’ll know you’re successful when, after 90 days, you’ve… • Understood the existing PLG infrastructure, including AI Sequencer, AI Voice Caller, and current acquisition flows • Identified the biggest automation opportunities across acquisition, activation, and qualification • Shipped improvements to existing AI workflows or internal PLG tools • Built a clear way to measure automation coverage, experiment velocity, and SDR time saved • Started documenting experiments and learnings so the team can move faster