• Lead development and execution of national strategic account plans for regional business and coordination of plan development for national strategic accounts with national internal team • Build and strengthen relationships with new and current key customers at all organizational levels between Flexcon and customers, particularly at the senior level • Increase market share by demonstrating brand value and preference with designated key accounts and geographic area • Negotiate Corporate (multi-location) bids and rebate packages, collaborating with various cross-functional teams to recommend best product solutions as needed • Develop and revise business proposals with existing accounts by analyzing historical data on customer spending, as well as considerations of client objectives, timing, product offerings, product performance and inventory availability • Provide a high level of customer intimacy with clients with effective communication, timely responses to requests and proactive resolution of potential issues • Identify critical areas for improvement by diagnosing all aspects of our engagement at each location, while targeting those with the biggest upside potential for growth and partnership • Collaborate closely with Business Development in identifying brand owner pull through opportunities to increase strategic and profitable brand awareness and growth • Learn and build knowledge base on Flexcon products and applications driving value add with customers and/or end-customers • Ensure effective cross functional communication across the internal teams to understand and anticipate customer needs

• Nurture and maintain complex existing accounts and foster market expansion within the designated territory. • Serve as a trusted advisor to clients, offering strategic guidance and proactively addressing challenges or concerns. • Negotiate contract renewals and service agreements, securing favorable terms while ensuring client retention and satisfaction. • Collaborate closely with the Marketing Team to ensure a robust lead pipeline and effective lead nurturing. • Craft and communicate compelling value propositions to prospective clients, highlighting the unique benefits of our solutions. • Facilitate collaborative selling opportunities with partners, leveraging synergies to maximize sales potential. • Lead pursuit teams for larger-scale opportunities, orchestrating efforts for comprehensive client engagement. • Guide and educate prospects through the purchasing journey, providing insights and assistance as needed. • Develop and execute a comprehensive sales plan aimed at surpassing predefined sales targets. • Gain deep insight into intricate customer requirements across operational, business, and technical domains, tailoring solutions accordingly. • Independently create and deliver customized presentations on Granicus, showcasing its potential to revolutionize public engagement strategies. • Coordinate internal resources, including sales support, marketing, and solution consultants, to deliver compelling pitches and proposals. • Oversee all aspects of sales activities within the assigned territory, from prospecting and tracking to opportunity management, revenue forecasting, and contract negotiation. • Actively pursue leads generated through personal efforts and marketing initiatives, ensuring no opportunity is left untapped. • Assist in formulating sales strategies in collaboration with the management team, drawing on market insights and client feedback. • Maintain meticulous documentation of all interactions, activities, and correspondence in our Salesforce CRM system. • Prepare and deliver quarterly business reviews to Sales Management, Senior Management, and peers, providing comprehensive insights into sales performance and market trends. • Be prepared to travel approximately 30% of the time to engage with clients and prospects effectively.

• Develop and execute territory sales plans to achieve revenue and growth targets • Build and maintain strong relationships with customers in food service, hospitality, healthcare, and facility management sectors • Provide preventative maintenance, emergency service and installation support within territory • Identify new business opportunities and expand market share within the Northern Alberta District • Provide technical expertise and product demonstrations to support customer needs • Collaborate with internal teams (marketing, operations, technical support) to deliver seamless solutions • Ensure compliance with company policies, safety standards, and sustainability initiatives, maintaining high safety standards companywide

• Drive strategic execution across a complex territory or multi-state geography, delivering sustained commercial impact • Expand relationships with healthcare providers and build relations with influential stakeholders to further the knowledge of Exelixis oncology therapies and ensure appropriate use • Leverage advanced analytics and market insights to refine territory strategy and influence internal planning • Partner cross-functionally to deliver coordinated solutions that address clinical, operational, and access challenges • Represent field perspectives in brand planning discussions and contribute to tactical innovation • Identify emerging trends, competitive threats, and unmet needs within the territory • Model excellence in compliance, professionalism, and ethical engagement • Lead strategic pull-through initiatives in collaboration with access and reimbursement teams • Serve as a field-based ambassador for new product launches, pilots, and strategic initiatives • Cultivate relationships with key opinion leaders, integrated delivery networks, and institutional decision-makers • Support regional leadership in business planning, training, and performance calibration • Serve as a mentor and resource to junior team members, sharing best practices and supporting skill development