Head of Marketing & Community

Location

Belgium

Posted

8 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Head of Marketing & Community

Jointhefryside

Role Description Wij bouwen niet zomaar een food brand. Wij bouwen aan een merk dat leeft. Een merk met Belgische roots, frietcultuur in het DNA en de ambitie om een echte cult brand te worden. Daarom zoeken we geen klassieke marketeer, maar iemand die momentum creëert. Iemand die ideeën voelt nog voor ze trending worden. Een creator. Een storyteller. Een bouwer. Je werkt rechtstreeks samen met de founders. Onze troeven: veel vrijheid. Veel ownership. Absolute snelheid. Geen logge structuren. Wel bouwen. Testen. Lanceren. Schalen. Wat wordt er van je verwacht? - Je zorgt ervoor dat La Patate niet gewoon zichtbaar wordt, maar onmogelijk om te negeren. - Je bouwt mee aan de volledige marketingstrategie van La Patate. - Je bewaakt onze tone of voice, branding en positionering alsof het je eigen merk is. - Je bedenkt campagnes die mensen niet gewoon zien, maar onthouden en delen. - Je creëert content die native aanvoelt. Geen reclame. Wel cultuur. - Je spot trends vóór ze mainstream worden. - Je filmt, edit, post en creëert social content on the go. - Je bouwt een community die zich écht verbonden voelt met het merk. - Je werkt samen met creators, agencies en partners. - Je lanceert (paid) campaigns via Meta, TikTok en alles wat aandacht verdient. - Je analyseert wat werkt, optimaliseert en blijft pushen. - Je ondersteunt launches, activaties en events. - Je werkt nauw samen met de founders om groei te realiseren. - En yes, op termijn bouw je misschien zelfs je eigen marketingteam uit. Qualifications - Minstens 5 jaar ervaring. - Bij voorkeur in een start-up, scale-up of creatieve omgeving. - Proactief en neemt initiatief. - Begrijpt branding, storytelling en internet culture instinctief. - Creatief, maar vooral sterk in execution. - Energie, ambitie en goesting. Requirements - Ervaring met TikTok, Instagram, Meta Ads, editing tools, content creation, video, online trends. Benefits - Impact op hoe het merk eruitziet, klinkt, groeit en aanvoelt. - Vrijheid om ideeën écht uit te werken. - Ruimte om creatief te zijn. - Ruimte om dingen te testen die anderen misschien niet durven. - Een jong team met grote plannen, veel energie en een serieuze dosis Belgische chaos. - Veel creativiteit, momentum, bouwen, fun en een constante aanwezigheid van frietjes.

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