Leadership Connect

• Execute comprehensive data collection, development, and analysis supporting operational processes with a focus on relevance, precision, and accuracy • Undertaking in-depth analysis into key entities within our People Intelligence data product ensuring current and accurate data • Employ data analysis techniques to discern patterns, derive insights, and identify data quality discrepancies. • Collaborate with interdisciplinary teams to appraise data quality or to develop workflows contributing to enhancements in data completeness • Perform in an agile environment, in an operational context while facilitating subject matter interactions between interdisciplinary teams

• Own the go-to-market roadmap, strategy, and execution for product launches • Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency • Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging • Partner with Product Managers to sharpen our offerings based on the competitive landscape and customer feedback • Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion • Build training materials and lead sales enablement for key launches • Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives

• Own and administer the marketing tech stack and digital channels, including HubSpot, WordPress, Salesforce, Google Ads, and LinkedIn • Plan, build, and execute integrated multi-channel campaigns across all channels — email, paid search, paid social, PPC — from strategy and brief through post-campaign analysis. • Develop and manage demand generation programs to build awareness and drive qualified pipeline, focusing on top-of-funnel lead acquisition strategies. • Configure and optimize HubSpot workflows, lead nurturing sequences, landing pages, and audience segmentation to maximize engagement and conversion across the funnel. • Manage paid acquisition strategy across search, social, and paid agentic/answer engine channels; own budget allocation, targeting, and ongoing optimization for pipeline contribution. • Partner with Sales and Revenue Operations to define lead handoff criteria, attribution models, and closed-loop reporting between marketing activity and revenue outcomes. • Build and maintain dashboards tracking campaign performance, pipeline contribution, and tech stack utilization; deliver insights to leadership against benchmarks and internal growth goals. • Document marketing operations processes and campaign playbooks; develop SOPs and train the teams on platform usage, campaign workflows, and execution standards.

Role Description Working within our Data Team, we are seeking an Analyst to conduct and perform research and analysis tasks to develop and maintain our core data assets, people intelligence. The incumbent will actively participate in the development of our data operation activities while ensuring the accuracy and quality of our people intelligence data product. This role is ideal for data enthusiasts and problem solvers, keen on exercising ownership with a passion for empowering users and customers with information solutions that drive sales enablement and improve the collaboration between our customers and the people who are mission-critical to their organization. We embrace a mindset of continuous learning and if you’re passionate about data collection, analysis, and development we want to hear from you! - Execute comprehensive data collection, development, and analysis supporting operational processes with a focus on relevance, precision, and accuracy. - Undertake in-depth analysis into key entities within our People Intelligence data product ensuring current and accurate data. - Employ data analysis techniques to discern patterns, derive insights, and identify data quality discrepancies. - Collaborate with interdisciplinary teams to appraise data quality or to develop workflows contributing to enhancements in data completeness. - Perform in an agile environment, in an operational context while facilitating subject matter interactions between interdisciplinary teams. Qualifications - Bachelor's degree or equivalent experience with an interest in people intelligence. - 1-2 years of experience in data analysis and statistical research. - Strong analytical skills and attention to detail. - Strong organizational and project management skills. - Strong time management practices and a proven ability to meet deadlines. - Ability to communicate across teams. - Proficiency in conducting sophisticated web-based research. - Proficiency in Microsoft Excel or other data management systems. - Practical knowledge of data analytics tools like PowerBI, QuickSight or others is a plus. Requirements - $40,000 - $55,000 a year. Benefits - Awesome Extended Health Care Plan. - Dental Care. - Life & Disability insurance. - Health spending accounts. - Unlimited PTO! - 12 Paid Holidays. - $3,000 Employee Referral Program. - Employer contribution to VRSP. - Rewards and recognition programs.

• Execute comprehensive data collection, development, and analysis supporting operational processes with a focus on relevance, precision, and accuracy • Undertaking in-depth analysis into key entities within our People Intelligence data product ensuring current and accurate data • Employ data analysis techniques to discern patterns, derive insights, and identify data quality discrepancies. • Collaborate with interdisciplinary teams to appraise data quality or to develop workflows contributing to enhancements in data completeness • Perform in an agile environment, in an operational context while facilitating subject matter interactions between interdisciplinary teams