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Marketing Operations Manager

Marketing OperationsMarketing OperationsFull TimeRemoteSeniorTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

Canada

Posted

8 days ago

Salary

$3K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglishWordPress

Job Description

Marketing Operations Manager

Leadership Connect

• Own and administer the marketing tech stack and digital channels, including HubSpot, WordPress, Salesforce, Google Ads, and LinkedIn • Plan, build, and execute integrated multi-channel campaigns across all channels — email, paid search, paid social, PPC — from strategy and brief through post-campaign analysis. • Develop and manage demand generation programs to build awareness and drive qualified pipeline, focusing on top-of-funnel lead acquisition strategies. • Configure and optimize HubSpot workflows, lead nurturing sequences, landing pages, and audience segmentation to maximize engagement and conversion across the funnel. • Manage paid acquisition strategy across search, social, and paid agentic/answer engine channels; own budget allocation, targeting, and ongoing optimization for pipeline contribution. • Partner with Sales and Revenue Operations to define lead handoff criteria, attribution models, and closed-loop reporting between marketing activity and revenue outcomes. • Build and maintain dashboards tracking campaign performance, pipeline contribution, and tech stack utilization; deliver insights to leadership against benchmarks and internal growth goals. • Document marketing operations processes and campaign playbooks; develop SOPs and train the teams on platform usage, campaign workflows, and execution standards.

Job Requirements

  • 5+ years of marketing experience with hands-on ownership of demand generation programs, multi-channel campaign execution, and marketing automation platforms.
  • Proven HubSpot power user or admin — workflows, campaigns, lead management, and reporting; experience with WordPress, Salesforce, and paid media platforms strongly preferred.
  • Experience in enterprise SaaS with direct alignment to a B2B sales team.
  • Demonstrated track record of setting and consistently hitting aggressive pipeline, lead generation, or revenue-influenced marketing goals.
  • Meticulous attention to detail with experience in campaign QA, A/B testing, data hygiene, multi-touch attribution, and performance measurement.
  • Familiarity with AI/agentic search and answer engine optimization (AEO/GEO) as emerging demand generation channels.
  • Strong communicator who can write clear process documentation, lead cross-functional training, and present data-driven insights to leadership.

Benefits

  • Awesome Extended Health Care Plan
  • Dental Care
  • Life & Disability insurance
  • Health spending accounts
  • Unlimited Vacation Leave
  • 12 Paid Holidays
  • $3,000 Employee Referral Program
  • Employer contribution to VRSP
  • Rewards and recognition programs

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