• Build and own our web analytics and tag management infrastructure. Implement Segment events, conversion pixels, and ad partner tags, and maintain the GTM foundation to add tracking and measurement without traditional engineering dependencies. • Build and ship landing pages and campaign assets—develop and deploy pages that support paid and organic campaigns, and build the component systems that make future work faster. • Drive CRO and experimentation—in partnership with our Director of Growth Marketing, set up and run A/B tests across our properties to improve conversion rates, and partner with Marketing to turn results into better experiences. • Maintain the technical health of our web properties—own technical SEO, site performance, structured data, and Core Web Vitals across all three brands so our properties are always well-positioned to perform. • Evolve our CMS and publishing infrastructure—own the CMS platforms across our three brands and build the infrastructure that makes Marketing genuinely self-sufficient on the web: component libraries, templates, and publishing workflows that enable the team to build, ship, and iterate without an engineering ticket. This means evaluating current stacks, identifying gaps, and making the case for investment when the platform is holding us back. • Shape the platform roadmap—bring a technical point of view to how we invest in our web properties over time, including platform modernization and the tools that will help Marketing move even faster in the future. • Own ad operations across all properties—serve as the reliable, responsive point of contact for ad partner requests, including ads.txt, script tags, Prebid config, and GAM surface management. Ad revenue depends on this working well, and you'll make sure it does.

• You develop and own the strategy for both B2C and B2B — with a clear focus on growth, brand and performance. • You manage the full channel mix and get the most out of each channel. • You sharpen messaging, differentiation and brand leadership — so we build not only performance but also relevance. • You optimize the end-to-end user journey and turn traffic into real customers. • You always think about marketing with business impact and derive clear actions from data. • You spot new opportunities and actively help shape offer structures. • Close collaboration with Product, Sales and Management — short communication lines, fast decision-making.

• Own **growth reporting**, KPI tracking, and performance measurement across acquisition and activation funnels • Build and maintain **dashboards**, reports, pacing models, and executive-level reporting • Analyze **user acquisition**, activation, conversion, and channel performance trends • Define and maintain key **funnel metrics** and measurement frameworks in partnership with Data Science teams • Conduct deep-dive analyses to identify root causes behind performance changes and growth opportunities • Deliver actionable insights and recommendations to support **product and growth strategy** • Ensure **data quality**, reporting accuracy, and metric consistency across systems • Support leadership with forecasting, business reviews, and ad hoc strategic analyses • Translate complex datasets into clear, actionable business recommendations

Role Description We are looking for a growth-oriented digital marketing contractor who enjoys identifying opportunities, testing new ideas, and building sustainable acquisition strategies. You are comfortable balancing strategic thinking with hands-on execution and can translate data and insights into measurable growth initiatives. The scope of this contract position includes assessing NewForm’s organic growth opportunities and delivering a prioritized roadmap for improving discoverability, acquisition, and conversion. During the contract period, this individual will identify, implement, and evaluate growth initiatives across search, app store discovery, referral pathways, content, and conversion experiences. Contract Scope - Conduct an assessment of existing acquisition channels, search visibility, app discoverability, and conversion pathways. - Identify and prioritize opportunities to improve organic acquisition, conversion, and member growth. - Develop and execute a focused growth experimentation roadmap across SEO, ASO, content, referral, and conversion initiatives. - Implement and optimize selected growth initiatives designed to increase discoverability and user acquisition. - Analyze performance and provide recommendations, documentation, and future-state roadmap for ongoing growth efforts. Qualifications - Experience driving growth, SEO/AEO, organic acquisition, or user acquisition initiatives for consumer apps, digital products, or engagement-driven platforms. - Strong understanding of SEO/AEO fundamentals, content strategy, search behavior, and organic growth channels. - Familiarity with App Store Optimization (ASO) and mobile app acquisition strategies. - Experience analyzing performance data and translating findings into actionable recommendations. - Ability to independently prioritize initiatives, manage projects, and execute with minimal oversight. Requirements - Number of hours: 20-25 hours per week, approximately. - Location: Remote within the United States. - Schedule: Flexible within agreed-upon hours. - End date: 90-day contract with potential for long-term engagement. Preferences - Demonstrated success supporting growth initiatives for mobile apps, marketplaces, communities, or mission-driven platforms. - Experience working across both strategic planning and hands-on execution. - Familiarity with AI-assisted workflows, automation tools, and growth experimentation methodologies. Company Description The Phoenix's mission is to build a sober active community that fuels resilience and harnesses the transformational power of connection so that together we rise, recover, and live. Through activities such as CrossFit, book clubs, rock climbing, art socials, yoga, and meditation, participants build confidence, self-respect, and community. The Phoenix offers free programs, both in person and online, for anyone with 48 hours of sobriety. Since 2006, we have served hundreds of thousands of individuals with the help of thousands of volunteers across the country. At The Phoenix, we welcome people from all backgrounds and strive to create a healing-centered environment that allows everyone to bring their authentic selves to the workplace. We seek to create a workplace environment that accurately reflects the diverse communities we serve. We understand that voices of varied experiences and perspectives are central to our mission and our impact. We do not discriminate on the basis of race, color, religion, creed, gender, gender expression, pregnancy, genetic information, age, national origin, ancestry, disability, marital status, sexual orientation, or military status. The Phoenix will gladly provide reasonable accommodations during the interview process if needed. Please ask!