• Meet and engage with key stakeholders throughout eastern US & Canada from communication companies, contractors, training schools, cable OEMs and certification bodies • Become a subject matter expert on 15-35kV cable preparation tools and methods through hands-on practice and training from the Ripley team • Manage assigned territory to ensure effective, efficient, and economical use of available time and assets to achieve Sales objectives. • Engage actively with other manufacturers, including internal Hubbell business divisions, to partner for the sales of Ripley Tools products to end user customers. • Coordinate with HUS TMs for cross-selling and support • Seek new business for sell-to, sell-through, and sell-with opportunities, including private label sales under other company brands • Gather voice-of-customer from end users to accurately score Ripley tools against competitors and aid in new product development with engineering teams • Engage with cable manufacturers to understand new cable types and co-develop new products via Ripley Labs • Evaluate the Company’s market share across verticals / geographies and develop actionable plans to improve sales • Articulate strengths and weaknesses of competitive products to engineering team • Act as SME for Ripley products in coordination with and as an extension of of HUS / HES TM relationships, providing part numbers, pricing and other commercial requirements • Develop strategies and plans to target key opportunities with a matrix leadership approach across the company and channel partners. • Communicate strategies, plans, and needed actions effectively across the organization to assure alignment and achievement. • Acquire excellent product and Company knowledge and have the ability to communicate this to customers and distributors, including demonstration of proper use of Ripley tools. • Develop long term relationships with customers, partners, and industry influencers.

• Make multiple outbound calls to Powersports/RV/Marine dealerships, including cold calling. • Achieve monthly production, enrollment, and engagement goals. • Qualify leads from multiple sources including digital campaigns, conferences, dealership referrals, and trade shows • Create and maintain a database and/or CRM of current and prospective clients. • Resolve dealership issues within a timely manner to minimize the impact to the dealership and Octane. • Ability to seek advice/guidance on complex dealer issues and work to a resolution. • Work with the Director of Sales & Partnerships and teammates to create a daily workflow that will allow for on-time completion of daily/weekly/monthly tasks.

• Identify and engage manufacturing prospects across the United States: automotive suppliers, electronics manufacturers, industrial OEMs, food & beverage manufacturers, and other high-volume production environments. Use phone, email, LinkedIn, and creative outbound strategies. • Map the decision-makers. For each target: find the Quality/Engineering owner (Quality Manager, Manufacturing Engineer, Operations Lead), locate them on LinkedIn, craft tailored outreach based on inspection challenges we've solved for similar companies. • Lead with curiosity. Uncover the real blocker: Is it cost? Downtime? False positives in current systems? Get specific. Understand why inspection is hard for them. • Qualify ruthlessly. Ask good questions. Think critically about whether an opportunity is real. We measure you on quality of qualification, not activity. Bad meetings hurt the team. Good ones compound. • Partner with Vision Sales Engineers. When you've identified a genuine use case, hand off clean, actionable insights. Then stay in the loop to learn what worked and what didn't. • Keep HubSpot clean. Consistent data, clear activity logs, detailed notes. Your future self will thank you. • Continuously refine. Test messaging. Track what resonates. Share learnings with the team. We iterate fast.

• Identify and capitalise on business opportunities • Manage existing client relationships and identify cross-sell opportunities • Develop strategies to acquire new business and expand customer base • Collaborate with internal stakeholders for client delivery • Track sales targets and report on performance • Lead and coach team members