• Guide the strategic direction for the brand • Collaborate with the Creative, Account, Medical and Engagement Strategy teams on brand and communications strategies • Foster an environment that encourages innovative ideas from team members and builds buy-in across the delivery team • Create strategic roadmaps that are prioritized based on business objectives and organizational feasibility • Develop and facilitate client-facing workshops and strategic planning exercises • Provide thought leadership • Partner with the Account Management teams to elevate Inizio Evoke as a strategic partner and trusted advisor to clients • Mine provocative insights that form the basis for creative strategies • Develop inspiring creative briefs and briefings • Provide Brand Strategy expertise in new business pitches • Partner with clients on market research activities to develop and champion brand platforms and marketing strategy

• Proactively inform and develop new approaches, ideas, and services • Guide and serve as a go-to subject matter expert for a strategic point-of-view on specific client challenges or marketplace dynamics • Oversee the brand and communications direction of an account in partnership with the Account Lead and Creative Lead • Create and steward brand strategies, defining them and building them over multiple campaigns/activities • Frame thinking and place in its proper context by: Isolating a business' problems with a brand and communications can affect. Isolating the roles of the brand, communication, and communication channels within business plans—thinking for tomorrow and not just today. • Promote the brand purpose and ensure that it lives across all main touch-points and communications • Identify additional opportunities for growing assigned accounts, both in the world and within the agency • Forge relationships with internal members of senior leadership, with diverse teams and departments (Creative, Account, etc.) • Track the success of campaign and accounts and manage the award submission process • Develop the skills of and mentor junior team members

Role Description The Associate Brand Manager (ABM), Innovation, supports the development and execution of innovation and renovation initiatives across the Nature’s Bounty, Osteo Bi-Flex, Nuun, GARD, and more. This role is responsible for driving data-informed decision making, leading product renovations, and partnering cross-functionally to execute innovation projects from concept through launch and supporting on post-launch optimization. The ABM plays a critical role in helping to analyze business performance for market trends and the portfolio, identifying growth opportunities, and accelerating speed-to-market through strong project management and collaboration. Key Responsibilities - Own ongoing performance tracking across innovation and renovation platforms (consumption, velocity). - Analyze syndicated data (Cirana, Stackline), panel data, and internal sales data, social listening & external reports to identify trends and opportunities. - Develop actionable insights to inform pipeline prioritization and renovation decisions. - Monitor competitive landscape, innovation pipelines & performance, and category shifts. - Support post-launch tracking and optimization recommendations (consumer feedback, ratings & reviews, repeat). - Build executive-ready reports and dashboards for leadership updates. - Lead renovation initiatives (formula, claims, packaging updates, flavor extensions) across brands. - Drive execution of innovation projects through stage-gate process (brief development to launch readiness). - Partner with R&D, Medical, Regulatory, Packaging, and Operations on product development decisions. - Support concept development, claims & concept validation, and consumer research. - Ensure projects are delivered on time, on budget, and aligned with brand strategy. - Support development and execution of innovation marketing plans and launch strategies. - Assist in creation of sales materials, customer presentations, and commercialization assets. - Partner with Sales/Customer Development on launch planning and customer-specific needs. - Track and manage innovation/renovation project timelines. Qualifications - At least 1-3 years of experience; inclusive of internships in brand management for a CPG Food, CPG Personal Product or OTC brand. - Bachelor’s Degree is not required but is strongly preferred. - Strong analytical skills, with the ability to translate market dynamics into actionable tactics. - Collaborative/team player, strategic agility, proven ability to make complex decisions, dealing with ambiguity, ability to influence senior management on strategic decisions based on actionable insights. - Strong proficiency in Excel, PowerPoint, Word. - Ability to prioritize in a fast-paced environment. - Self-starter, independent thinker, action oriented, strong passion for results. - Strong presentation skills & written communications, ability to interact successfully with senior management. - Customer & consumer focus, skilled to build and foster effective peer relationships, proven ability to effectively collaborate across functional areas. - Proficiency in Circana data analysis, marketing budget management, volume forecasting, project management and copy development is nice to have. Requirements - The approximate pay range for this position is $105,000 to $135,000. - Performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. - This position is not eligible for Visa Sponsorship. Benefits - 401k with company match. - Healthcare coverage. - Broad range of other benefits.

Role Description As a Brand Manager, DEWALT, North America, you’ll be part of the Tools & Outdoor Commercial DEWALT team driving key initiatives within the DEWALT portfolio for North America. Reporting to the Director, DEWALT, North America, you will play a pivotal role in driving brand growth, supporting new product development (NPD), and ensuring best-in-class commercialization. You’ll get to: - Support the development and execution of brand strategy, ensuring alignment with DEWALT and regional objectives. - Uphold consistent brand expression and adherence to guidelines across all touchpoints as a brand ambassador. - Assist in analyzing market trends, consumer insights, and competitive activity to inform brand positioning and identify growth opportunities. - Collaborate with Product Development, Marketing, and Channel teams to facilitate the NPD process from ideation through launch. - Contribute to the creation and execution of commercialization plans for new products, supporting market readiness and impactful launches. - Provide recommendations on product positioning, packaging, and messaging to maximize relevance and appeal to target users. - Work with Marketing teams to help deliver marketing assets and campaigns, including digital content, sales materials, events, and activations. - Coordinate with channel teams to support effective brand presence and execution across all sales channels. - Track and report on marketing effectiveness, leveraging data and feedback to support continuous improvement. - Manage assigned projects, ensuring high-quality, on-time, and on-budget delivery while providing regular updates on brand and product performance. Qualifications - Bachelor’s degree in Marketing, Business Administration, or a related field. - 2–4 years of experience in brand management, product marketing, commercial execution, sales, or related roles within consumer durables, tools, or similar industries. - Demonstrated ability to support brand initiatives, assist in new product development (NPD), and contribute to go-to-market plans. - Strong analytical skills with the ability to interpret market trends and consumer insights. - Excellent communication and presentation skills. - Solid project management skills, with experience supporting multiple initiatives simultaneously. - Experience working in a matrixed, cross-functional environment. - Creative, agile, and proactive problem-solver with enthusiasm for building strong brands. - Ability to collaborate effectively with cross-functional teams and external partners. - Results-oriented mindset with a focus on driving brand growth and supporting commercial objectives. Benefits - Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. - Discounts on Stanley Black & Decker tools and other partner programs. - Career paths aren’t linear here, with 20+ brands to grow and develop your skills along multiple career paths. - Access to a wealth of learning resources, including our digital learning portal. - A workplace that values mutual respect and a great appreciation for a wide range of perspectives and experiences. - Opportunities to make positive changes locally and globally through volunteerism and sustainable business practices.