Director, Brand Strategy
Location
New York
Posted
8 days ago
Salary
$150K - $175K / year
Seniority
Lead
Job Description
Director, Brand Strategy
Inizio Evoke
• Proactively inform and develop new approaches, ideas, and services • Guide and serve as a go-to subject matter expert for a strategic point-of-view on specific client challenges or marketplace dynamics • Oversee the brand and communications direction of an account in partnership with the Account Lead and Creative Lead • Create and steward brand strategies, defining them and building them over multiple campaigns/activities • Frame thinking and place in its proper context by: Isolating a business' problems with a brand and communications can affect. Isolating the roles of the brand, communication, and communication channels within business plans—thinking for tomorrow and not just today. • Promote the brand purpose and ensure that it lives across all main touch-points and communications • Identify additional opportunities for growing assigned accounts, both in the world and within the agency • Forge relationships with internal members of senior leadership, with diverse teams and departments (Creative, Account, etc.) • Track the success of campaign and accounts and manage the award submission process • Develop the skills of and mentor junior team members
Job Requirements
- 7+ years total business experience is required
- 5+ years in pharmaceutical marketing or communications agency experience is required, with demonstrated career progress focused on expanding engagement and driving innovation
- Bachelor's degree in life sciences, marketing, or communications
- Experience developing successful pharmaceutical marketing strategies
- Expertise with a focus on using insights, developing strategies into a brand plan, and working in a multi-platform ecosystem
- Demonstrated people management experience
- Can present marketing and strategic plans to main client decision makers
- Demonstrated leadership in a collaborative environment
Benefits
- medical
- dental
- 401(k)
- tuition reimbursement
- flexible time off
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