As an employer, Abbott is interested in candidates who are passionate about creating healthy solutions and making a difference in the world. Abbott offers compe
Representante de Trade Marketing
Location
Paraguay
Posted
18 days ago
Salary
0
Seniority
Senior
Job Description
Representante de Trade Marketing
Abbott
• Asegurar que los acuerdos comerciales de espacios y exhibiciones se implementen correctamente en los puntos de venta, considerando planogramas, espacios contratados y stock mínimo requerido. • Monitorear el cumplimiento de los acuerdos mediante la información provista por la empresa de auditoría y coordinar eventos de corrección o mejora con los equipos de Trade de las cadenas, analizando avances y brechas de cumplimiento por cliente, categoría y PDV. • Generar propuestas de mejora continua en la exhibición y ubicación de productos para incrementar el Share of Space y maximizar el impacto comercial. • Ser el punto focal entre Abbott y la empresa que presta servicios de ejecución/auditoría en PDV. • Supervisar el desempeño del servicio contratado: calidad de la información, oportunidad de reportes, cobertura, frecuencia, consistencia y ejecución en campo. • Garantizar que la documentación cargada en la plataforma refleje fielmente la ejecución real y alertar sobre desviaciones críticas. • Ser el nexo operativo entre Abbott y los equipos de Marketing, Compras y Trade de los clientes. • Co-crear planes de acción con las cadenas para elevar niveles de cumplimiento y asegurar mejoras sostenibles en ejecución. • Visitar puntos de venta y encargados de sucursales para asegurar alineación, retroalimentación y presencia estratégica. • Trabajar estrechamente con los KAM para alinear estrategias comerciales con realidad de ejecución y oportunidades identificadas en auditorías. • Retroalimentar al área de Marketing sobre insights de PDV para la definición e implementación de estrategias de Trade. • Colaborar con Compras para la gestión del proveedor de auditoría y asegurar niveles de servicio adecuados. • Analizar información de auditoría, stock, exhibiciones y sell out para la toma de decisiones basada en datos. • Asegurar el cumplimiento de KPIs clave del área (cobertura, ejecución, cumplimiento de espacios, exhibiciones adicionales, disponibilidad mínima). • Mantener al equipo vinculado y alineado a los objetivos comerciales, brindando coaching y soporte cuando corresponda. • Asegurar el cumplimiento de las políticas de Compliance en todas las interacciones internas y externas.
Job Requirements
- Formación universitaria: Administración, Marketing, Ingeniería Comercial o carreras afines (últimos años o egresado).
- Experiencia: Preferentemente en áreas de Trade, ejecución en PDV o consumo masivo con interacción directa con cadenas y proveedores de auditoría.
- Idiomas: inglés deseable.
- Herramientas: Excel y Power BI.
Benefits
- Desarrollo profesional con una empresa internacional donde podrás hacer crecer la carrera que sueñas.
- Una compañía reconocida como mejor lugar para trabajar en docenas de países alrededor del mundo y nombrada una de las empresas más admiradas del mundo por Fortune.
- Una compañía que es reconocida como una de las mejores compañías grandes para trabajar, así como un mejor lugar para trabajar para la diversidad, las madres trabajadoras, mujeres ejecutivas y científicas.
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