• Design and scale partner program benefits • Drive platform engagement through scaled channels • Manage MDF utilization and ROI • Lead cross-functional program execution • Listen and translate partner needs

Role Description We're looking for a Marketing Automation Specialist to support our marketing operations team with a focus on email campaign execution and production. You will help with building, testing, and launching marketing emails and automated campaigns. This is a US-based, remote position reporting to the Director, Marketing Operations. - You will build, test, and deploy marketing emails, nurture campaigns, and automated programs within our marketing automation platform. - You will create marketing emails based on campaign requests and approved creative assets. - You will perform QA testing on emails and campaigns to ensure accuracy across devices, browsers, and inboxes. - You will manage audience segmentation, list uploads, suppression logic, and scheduling. - You will collaborate with internal teams to execute campaigns. - You will support campaign reporting and help identify opportunities for optimization. - You will ensure campaigns follow email best practices, compliance requirements, and internal processes. - You will troubleshoot issues related to email rendering, personalization, and automation workflows. Qualifications - 3+ years of experience in marketing automation, email marketing, or marketing operations. - Hands-on experience with platforms such as Marketo, Eloqua, HubSpot, or similar tools. - Experience with HTML/CSS for email development and troubleshooting. - Experience building and QA'ing marketing emails and automated campaigns. Requirements - The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations. - Colorado: $88,000 - $140,800 (annually) - Washington: $88,000 - $155,700 (annually) - California: $88,000 - $170,300 (annually) - NYC: $97,100 - $170,300 (annually) - This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role. Benefits - In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. - Benefits vary by location but generally include private medical, life, and disability insurance. - Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. - We have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

• Develop and execute field marketing plans aligned with regional sales goals and global marketing strategy. • Plan and manage multi-channel campaigns including events, webinars, ABM programs, and digital initiatives tailored to regional audiences. • Collaborate with sales teams to provide tools, content, and programs that support lead generation and conversion. • Organize and execute regional events (virtual and in-person), including trade shows, customer roundtables, and partner events. • Measure and report on the effectiveness of field marketing programs, using data to optimize future initiatives. • Work closely with product marketing, content, and digital teams to ensure consistent messaging and branding.

• Configure, maintain, and support marketing technology platforms, including marketing automation, CDPs, analytics tools, tag management systems, CMS tools, CRM-connected workflows, testing tools, and affiliate or partner tracking platforms. • Implement, validate, and troubleshoot digital tracking across websites, landing pages, campaigns, lead funnels, customer lifecycle touchpoints, affiliate journeys, and sales handoffs. • Translate business needs into technical requirements, including tracking plans, audience logic, platform configurations, integration requirements, QA plans, and reporting specifications. • Validate and troubleshoot JSON payloads, event properties, user traits, lead attributes, webhook data, API responses, destination mappings, and data type issues that impact reporting, activation, personalization, or downstream systems. • Maintain clear documentation, including technical requirements, QA checklists, implementation notes, event schemas, data mapping details, troubleshooting guides, and platform support processes.