• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels • Create strong angles, hooks, and messaging frameworks for a mature female audience • Translate product benefits into emotion-driven, problem-solution ads • Continuously generate new concepts while iterating on proven winners • Analyze performance data (hooks, retention, CTR, CPA, ROAS) • Identify winning creatives and patterns • Create structured iterations to scale winners • Kill underperformers fast and double down on what works • Write clear, actionable briefs for UGC creators and editors • Guide creators on tone, structure, objections, and delivery • Work closely with media buyers to align creative & performance • Collaborate with brand and marketing teams to ensure consistency • Deeply understand the mature women customer • Identify key objections, desires, fears, and buying triggers • Monitor competitors and market trends • Turn customer feedback and reviews into ad concepts

• Own Bodily's visual output across digital, social, email, ecommerce, paid media, packaging, and campaign work — maintaining a consistent, elevated brand aesthetic across every touchpoint. • Proactively identify opportunities to strengthen the brand: new content formats, elevated executions, gaps in the visual system, moments worth showing up for. • Bring creative concepts and directions to the CMO for input and alignment — you're leading the work, not waiting to be told what to make. • Develop and maintain visual systems, templates, and brand standards that help the whole team move faster and stay consistent. • Design across social, email, paid media, web, ecommerce, and campaign touchpoints with a clear point of view on what makes content perform and feel on-brand. • Create assets that serve campaign messaging, brand standards, promotions, launches, and ecommerce goals. • Develop elevated PDP assets that communicate product benefits, features, and brand positioning clearly and compellingly. • Support sales and promotional campaigns across email, ads, homepage placements, PLP cards, and other site touchpoints. • Build mockups for site updates, campaign ideas, and merchandising concepts with enough speed and polish to move conversations forward. • Create weekly static, GIF, and short-form video ad creative for Meta and other paid channels — leading asset handoff to agency partners and applying performance data to future creative. • Work with our Social Media Manager to produce short-form video content for paid and organic social: reels, story ads, product demos, UGC-style edits, and campaign content. Comfortable in a video editing timeline and familiar with what performs in-feed. • Use AI-powered video and motion tools (CapCut, Gemini, or similar) to extend output and move faster without sacrificing quality. • Support the Social Media Manager with templates, visual systems, and campaign assets that hold up across formats and placements. • Provide creative input and support for Amazon, Target and Walmart PDP updates, A+ content, and storefront assets. • Actively use AI tools — image generation, video enhancement, performance analysis, copywriting assist as a real part of your day-to-day workflow. • Help the team identify where AI can accelerate production, improve testing velocity, or unlock creative that wouldn't otherwise be feasible at our size. • Bring a point of view on emerging tools and advocate for the ones that make the team better. • Support packaging design development for new and existing products. • Prepare production-ready files, print specs, and artwork updates with strong attention to typography, color, hierarchy, and legal copy accuracy. • Assist with hang tags, care tags, inserts, and other printed materials. • Maintain organized files, templates, and creative systems that support efficient production.

• You turn customer insights, product benefits, and performance data into creative concepts that drive measurable business growth while maintaining brand consistency and building brand equity • You will work closely with our Performance and Brand Team to develop creative strategies that strengthen both brand and conversion performance • Develop ad angles, hooks, and messaging frameworks • Build and manage a creative testing roadmap • Analyze creative performance and identify winning patterns • Partner with Performance Marketing to scale successful concepts • Develop content concepts for founders and leadership • Create repeatable content series and storytelling formats • Translate customer pain points into engaging content ideas • Develop creator briefing frameworks • Identify high-performing influencer and UGC formats • Support content repurposing across paid and organic channels • Translate product functionality into compelling customer benefits • Support launch campaigns with clear messaging strategies • Align creative concepts with business objectives

Role Description We are looking for a DSP Strategist to join our DSP Team. As a Display Strategist, you will be exposed to all facets of the business and be encouraged to learn and develop skills both within and beyond your role. You'll be working surrounded by passionate, high-performing individuals. This role will be responsible for campaign strategy, launch, management, insights, reporting and client facing to present the strategies and the expansion of our media plans. The ideal candidate is a flexible team player who will thrive in a fast-paced environment, has very strong communication skills to navigate challenging situations with clients, applies data-driven decision-making, and is passionate about data analytics. You'll use data to build compelling narratives for our customers that align with our strategies and the path we believe their business should take to scale. Requirements - 5+ years of experience within the digital marketing and/or retail industries - 2+ years of experience working with digital marketing platforms and channels – Amazon DSP, DV360, Meta, Google Ads, etc. - 5+ years of experience within a client-facing role (preferably managing small and medium size brands) - Analytical in nature; BI or data analytics experience will be a significant differentiation - English proficiency required — must be able to speak and write in the language fluently Nice to Have - Amazon DSP, Meta, DV360, Google Ads or Google Analytics certification - Experience interfacing with clients regarding display strategy and performance - Track record of using data to craft narratives and drive decision-making - Experience creating reports and presenting them to customers with other deliverables - Intellectual curiosity, with a strong desire to both learn and experiment in a rapidly changing industry - Experience in a fast-paced, startup environment - Background in e-commerce or product-focused advertising What You’ll Do This role centers on hands-on account optimization and management. You will execute strategy adjustments and performance monitoring across a substantial portfolio of assigned DSP accounts. Our DSP product platform is continuously evolving, and as a strategist, you'll play a pivotal role in shaping its development by surfacing feedback and insights from your client work. - Lead assigned accounts: Act as the primary strategist across multiple DSP accounts, managing and monitoring performance while working closely with our Customer Strategy Manager (CSM) team to drive client success. - Develop media strategies: Create comprehensive media plans that account for seasonality, high-season periods, shopping dates, and low-season opportunities. Identify new audience segments and strategically design campaigns to expand client business across the purchase journey. - Execute campaigns: Own the full campaign lifecycle from initial strategy discussions with clients, through campaign development (audience targeting, campaign structure, creative alignment), launch execution, and ongoing reporting. - Optimize performance: Perform account analyses to identify optimization opportunities, recommend strategic adjustments, and communicate value to clients. Execute campaign changes per client requests with clear communication of expectations and potential outcomes. - Drive spend and retention metrics: Own monthly spend pacing and account MRR (Monthly Recurring Revenue) retention as core performance metrics tied to team bonus eligibility. Deliver consistent results against these key performance indicators. - Manage client relationships: Attend weekly or bi-weekly customer calls as requested by the CSM, leading performance recaps, addressing ad hoc requests, and managing follow-ups. For high-churn-risk accounts, actively defend strategies, educate clients on our methodology, and keep them engaged on account progress. - Diagnose and communicate: Understand each client's business and goals to formulate strategy for assigned accounts. Diagnose performance issues independently and communicate findings and recommendations with clarity and confidence. - Surface insights: Continually identify product and user experience feedback from client interactions and surface it to internal teams. Help shape the roadmap of Quartile's DSP product based on real client needs. - Stay current: Maintain awareness of industry trends and platform updates. Regularly attend trainings on Quartile's platform and collaborate with product leadership to understand how to leverage new capabilities. - Contribute to team: Assist in training and mentoring team members and influence the development of internal processes and best practices for DSP strategy and execution. Account Ownership & Execution You will manage client relationships, execute strategy, diagnose performance issues, and communicate results independently. You will work closely with our Customer Strategy Manager team, but you own the day-to-day execution and success of your assigned accounts. This is a PJ contract based out in Brazil.