ALEMI

• Support our online shop (Shopify): product updates, content adjustments, keeping things clean and current • Help plan and execute email campaigns and newsletter sends (Klaviyo), including segmentation and performance analysis • Assist with Meta ad coordination – briefing support, copy drafts, basic performance tracking • Help organize brand events and cooperations – from planning to on-site support • Contribute to influencer and gifting coordination alongside our Social Media Manager • Create reports and analyses to evaluate what's working and where we can improve • Support general marketing activities – whatever needs to happen that week, you help make it happen

• Support day-to-day bookkeeping and ensure transactions are recorded accurately and on time • Help prepare monthly and quarterly financial reports together with the founders • Assist with accounts payable and receivable – invoicing, payment tracking, supplier reconciliation • Support budget monitoring and variance analysis: flag what's off, suggest why • Help coordinate with our external accountant/Treuhänder and prepare documents for tax and audit processes • Build and maintain Excel-based reporting templates that give the team financial clarity • Assist with ad hoc financial analyses – profitability by product, channel economics, cost tracking • Help keep our financial processes clean and documented as the company grows

• You will take ownership of how customers experience our brand online. • This role sits at the commercial core of our business — shaping the webshop performance, driving conversion optimization and continuously improving the digital buying journey. • You identify friction, challenge the status quo and translate insights into action. • You think in funnels, segments and measurable impact — and you enjoy working hands-on, close to the product, the data and the execution. • You will play a key role in scaling a profitable, fast-growing premium D2C brand and directly influence revenue growth through smarter digital experiences. • Optimize the customer journey on the website from visit to purchase • Segment customer groups and tailor content accordingly • Funnel optimization to improve conversion rates • Collaborate with UX/UI designers to enhance user experience • Plan, brief, implement, analyse and optimize webshop elements for campaign funnels (e.g. banners, texts etc.) • Own and optimize key webshop touchpoints such as navigation/menu, homepage, hero campaigns, landing pages, announcement bars, collections, PDPs and cart • Conduct A/B tests for new onsite promotions • Run funnel tests and implement new website elements • Own product presentation within the webshop • Brief and implement product images and content for each PDP section • Manage variant set-ups and maintain product content • Create and assign products to relevant collections • Manage product recommendations (upsell and cross-sell strategy) • Oversee collection product sorting • Create educational content pages such as product guides, FAQs, product finders, contact/help center content and delivery status updates • Ensure accuracy of legal texts • Main KPIs include: Conversion Rate Shop NPS Revenue per User • Further analysis responsibilities include: Conversion funnel performance, Landing page performance, Top viewed pages, Click behaviour (heatmaps), Product and campaign promotions, Testing and optimization of product recommendations (upsell / cross-sell / sorting), Product performance analysis