Role Description The Cross-Channel Performance Strategist is responsible for developing and executing strategies to drive the performance and effectiveness of paid marketing campaigns across Programmatic, Meta, and Google Ads. They are experts in cross-channel paid advertising and utilize their knowledge to optimize campaigns, increase conversion rates, and improve ROI (Return on Investment). The Cross-Channel Performance Strategist stays up to date with industry trends, platform algorithms, and best practices to ensure the success of campaigns across Search, Performance Max, YouTube, Meta, and Programmatic channels. Note: This role requires working night shift hours from 6:30 PM to 3:30 AM. Key Responsibilities - Develop and execute cross-channel strategies: Plan, create, and implement effective campaign strategies across Programmatic, Meta, and Google Ads to drive traffic, increase conversions, and achieve business goals. - Google Ads campaign management: Plan, build, and optimize Search, Performance Max (PMax), and YouTube campaigns, including keyword strategy, bidding, asset groups, audience signals, and creative variations to maximize ROAS and deliver against client KPIs. - Meta Ads campaign management: Plan, build, and optimize campaigns across Meta platforms (Facebook, Instagram) covering objectives from awareness to conversion, leveraging audience segmentation, lookalikes, custom audiences, dynamic creative, and Advantage+ campaigns. - Programmatic campaign management: Set up, run, and optimize programmatic campaigns across display, video, and native channels, including bid strategy, creative rotation, audience targeting, contextual targeting, inventory selection, and viewability monitoring. - Google Tag Manager implementation: Implement, configure, and maintain Google Tag Manager (GTM) deployments — including triggers, variables, tags, dataLayer configuration, and custom events — to ensure accurate data capture across all marketing channels and platforms. - Google Analytics 4 (GA4) management: Set up, audit, and maintain GA4 properties, including event configuration, conversion tracking, audience setup, custom dimensions, and cross-channel attribution to inform optimization decisions. - Keyword research and audience targeting: Conduct comprehensive keyword research, audience analysis, and targeting strategy across Search, social, and programmatic channels to identify relevant and high-performing opportunities. - Campaign optimization: Continuously monitor and optimize campaigns across all channels to improve performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). - Ad copy and creative direction: Write compelling ad copy and provide creative direction that aligns with channel best practices and campaign objectives across Search, social, and programmatic placements. - Landing page and conversion optimization: Collaborate with the marketing and web development teams to optimize landing pages and conversion paths for better user experience and conversion rates. - A/B testing: Design and execute A/B tests to evaluate different ad variations, audience segments, creative assets, landing page layouts, and campaign strategies, and implement data-driven optimizations. - Performance analysis and reporting: Track and analyze campaign performance metrics across channels, generate regular reports, and provide insights and recommendations to stakeholders. - Stay up to date with industry trends: Keep abreast of the latest cross-channel paid media trends, platform updates (Google Ads, Meta, programmatic DSPs), algorithm changes, and industry best practices to ensure the use of cutting-edge strategies and techniques. - Budget management: Monitor and manage budgets effectively across Programmatic, Meta, and Google Ads, ensuring optimal allocation of resources to achieve desired results. - Collaboration and communication: Work closely with cross-functional teams, including marketing, design, development, and data analytics, to align cross-channel strategies with broader marketing initiatives. Qualifications - Bachelor's degree in marketing, business, or a related field with 3–8 years of working experience in cross-channel performance strategy and optimization. - Proven experience in managing and optimizing paid campaigns across Google Ads (Search, Performance Max, YouTube), Meta Ads (Facebook, Instagram), and Programmatic DSPs. - Hands-on experience with Google Tag Manager (GTM) implementation — including container setup, tags, triggers, variables, and dataLayer configuration. - Proficiency with Google Analytics 4 (GA4) — including property setup, event tracking, conversion configuration, audience definition, and cross-channel attribution analysis. - Strong analytical skills with the ability to interpret data and make data-driven decisions across multiple channels. - Proficiency in using paid media tools and platforms, such as Google Ads, Meta Ads Manager, programmatic DSPs, Google Analytics, Google Tag Manager, and bid management software. - Excellent understanding of platform algorithms, audience targeting, bid strategies, and attribution models across Search, social, and programmatic. - Experience with A/B testing and conversion rate optimization (CRO) methodologies. - Strong written and verbal communication skills, with the ability to present complex data and insights to non-technical stakeholders. - Ability to work independently and manage multiple projects simultaneously in a fast-paced environment. - Detail-oriented and highly organized, with a focus on delivering high-quality work within deadlines. - Knowledge of SEO principles and how they align with paid strategies is a plus. - Willingness to work night shift hours (6:30 PM – 3:30 AM).

Role Description As a Data Analyst within Tinuiti's Client Delivery team, you will play a crucial role in providing data-driven insights and strategic recommendations directly to our clients. You will be instrumental in leveraging data from Amazon Marketing Cloud (AMC) and Amazon Advertising to optimize their marketing performance and achieve their business goals on the Amazon platform. You will work closely with client-facing marketing managers, campaign specialists, and other stakeholders, both internally and externally, to translate complex data into clear, compelling narratives and actionable strategies. This role also offers opportunities to contribute to data science projects, providing a pathway for growth within the company. Responsibilities: - Data Extraction and Management: - Extract, clean, transform, and load data from Amazon Marketing Cloud (AMC), Amazon Advertising (Seller Central/Vendor Central), and potentially other relevant data sources. - AMC Expertise: - Deeply understand and effectively utilize Amazon Marketing Cloud to conduct advanced audience segmentation, campaign performance analysis, path-to-conversion studies, and other custom analyses for client accounts. - Amazon Advertising Analysis: - Monitor and analyze key performance indicators (KPIs) across various Amazon Advertising channels (Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP) for our clients. - Performance Reporting: - Develop and maintain regular and client-facing reports and dashboards to visualize key trends, campaign performance, and insights. - Insight Generation: - Identify significant trends, anomalies, and opportunities for optimization within Amazon marketing and advertising data specific to client objectives. - Strategic Recommendations: - Translate data insights into actionable recommendations and present them directly to clients to improve campaign efficiency, targeting strategies, and overall marketing effectiveness on Amazon. - Experiment Design and Analysis: - Collaborate with client teams to design and analyze A/B tests and other experiments to measure the impact of marketing initiatives. - Client Communication: - Effectively communicate data findings, insights, and recommendations to clients in a clear and concise manner, both verbally and in writing. - Collaboration: - Partner closely with internal marketing managers and campaign specialists, as well as directly with client stakeholders, to understand their data needs and provide relevant analysis and support. - Documentation: - Maintain clear and concise documentation of data sources, methodologies, and reporting processes for client accounts. - Staying Current: - Keep abreast of the latest features and updates within Amazon Marketing Cloud and Amazon Advertising to provide clients with the most up-to-date strategies. - Junior Data Science Projects (Examples): - Assist in developing predictive models for forecasting client product demand on Amazon. - Contribute to client projects involving customer segmentation and lifetime value analysis to inform their Amazon strategy. - Support the development of algorithms to optimize bidding strategies on Amazon Advertising for client campaigns. Qualifications - Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, or a related discipline. - Master’s degree in Data Science preferred. - Strong proficiency and hands-on experience with Amazon Marketing Cloud (AMC), including data querying, audience building, and leveraging AMC tools for advanced analysis to address client needs. - Experience with Amazon Advertising platforms (Seller Central and/or Vendor Central). - Understanding of campaign structures, reporting metrics, and optimization levers is crucial for client success. - Excellent analytical and problem-solving skills with the ability to interpret complex data and draw meaningful conclusions relevant to client business objectives. - Strong data visualization skills and experience with tools such as Tableau, Power BI, or Google Data Studio to create compelling client-facing reports. - Proficiency in SQL for data querying and manipulation. Familiarity with scripting languages like Python or R is a plus. - Excellent communication and presentation skills with the ability to effectively communicate technical findings and strategic recommendations to clients of varying technical understanding. - Strong attention to detail and a commitment to data accuracy in all client deliverables. - Ability to manage multiple client projects and deadlines in a fast-paced environment. - Ability to work independently and collaboratively within internal teams and directly with clients. Benefits - Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. We offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. Additionally, we provide 20 paid holidays, including multiple long weekends. - Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts. - Retirement: Match up to 4% of your contributions at 100%. - Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity. - Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. - Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.

• How the Duvo brand speaks to our audience, end to end — from concept and creative direction through final execution • Launch assets across formats: video, motion/animation, web, visuals, and copy • A consistent, distinctive brand expression as we scale — building the systems and templates that keep quality high at speed • Close partnership with product, PMM, and engineering to translate complex technical capability into clear, resonant narratives

Title: Senior Creative Strategist & Copywriter Location: London, England GB Full time Hybrid Job Description At SURI, digital advertising is central to our growth. It’s the first point of discovery for millions of our future customers, and a core part of how they learn about SURI and our award-winning products. We strive to create advertising that cuts through the clutter, not through clickbait or gimmicks, but through narratives that pique curiosity and tell our story engagingly. We want people to enjoy our ads, feel like they’ve learnt or questioned something, and be motivated to make a change. As Senior Creative Strategist & Copywriter, you’ll own our advertising creative from concept to execution — leading big-picture ad strategy, shaping our messaging architecture, and producing the kind of work that builds a brand as well as a business. You’ll also manage and mentor our Junior Creative Strategist & Copywriter, setting the creative standard across the team. This is not a traditional DTC performance role. We’re looking for someone with a strong agency creative foundation who is excited to apply that craft to a high-growth consumer brand. What You’ll Do - Lead advertising creative strategy — own the creative direction for ad creative across all channels, including TV/video, upper funnel brand work, and paid social. - Drive messaging strategy — develop and maintain SURI advertising voice, tone, and messaging frameworks - Write exceptional copy — produce high-quality scripts, headlines, and ad copy that balance brand and performance - Manage and develop junior — oversee the Junior Creative Strategist’s output, provide creative direction, and support their development to ensure we build a best-in-class creative function. - Own ad sequencing and creative feedback — guide editing direction, clip selection, and creative iteration - Collaborate with channel managers — work closely with the performance and brand team to ensure creative is optimised for results Requirements - 5-6 years of copywriting experience, primarily in a creative agency - A portfolio that demonstrates genuine creative craft. - Strong strategic thinking — able to move from brand insight to campaign concept - Comfortable working on a single brand at depth (vs. juggling multiple clients) - Ambition to grow into a creative leadership role as the team scales - Performance marketing knowledge is a plus, but not required — we’ll develop this together Benefits - 25 days annual leave, plus bank holidays and an additional day for your birthday - Flexible working hours - Hybrid working - up to 2 days working from home each week - Bupa Healthcare and Dental Packages - Income Protection and Life Assurance - 1 Charity Day per year - Central London offices- based in London Bridge; a stone’s throw from Borough Market - 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks - Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff - Monthly social events, organised by different team members - 5x free toothbrushes every year - £1000 personal development budget each year, per employee - Fantastic career opportunities; with the chance to grow as SURI does - Summer Fridays; 2pm finish across Fridays in July and August - Fresh fruit and snack orders every week - Cycle to Work scheme, and Electric Bike Cycle to Work scheme - Regular product swaps with other fantastic companies