• You turn customer insights, product benefits, and performance data into creative concepts that drive measurable business growth while maintaining brand consistency and building brand equity • You will work closely with our Performance and Brand Team to develop creative strategies that strengthen both brand and conversion performance • Develop ad angles, hooks, and messaging frameworks • Build and manage a creative testing roadmap • Analyze creative performance and identify winning patterns • Partner with Performance Marketing to scale successful concepts • Develop content concepts for founders and leadership • Create repeatable content series and storytelling formats • Translate customer pain points into engaging content ideas • Develop creator briefing frameworks • Identify high-performing influencer and UGC formats • Support content repurposing across paid and organic channels • Translate product functionality into compelling customer benefits • Support launch campaigns with clear messaging strategies • Align creative concepts with business objectives

Role Description We are looking for a DSP Strategist to join our DSP Team. As a Display Strategist, you will be exposed to all facets of the business and be encouraged to learn and develop skills both within and beyond your role. You'll be working surrounded by passionate, high-performing individuals. This role will be responsible for campaign strategy, launch, management, insights, reporting and client facing to present the strategies and the expansion of our media plans. The ideal candidate is a flexible team player who will thrive in a fast-paced environment, has very strong communication skills to navigate challenging situations with clients, applies data-driven decision-making, and is passionate about data analytics. You'll use data to build compelling narratives for our customers that align with our strategies and the path we believe their business should take to scale. Requirements - 5+ years of experience within the digital marketing and/or retail industries - 2+ years of experience working with digital marketing platforms and channels – Amazon DSP, DV360, Meta, Google Ads, etc. - 5+ years of experience within a client-facing role (preferably managing small and medium size brands) - Analytical in nature; BI or data analytics experience will be a significant differentiation - English proficiency required — must be able to speak and write in the language fluently Nice to Have - Amazon DSP, Meta, DV360, Google Ads or Google Analytics certification - Experience interfacing with clients regarding display strategy and performance - Track record of using data to craft narratives and drive decision-making - Experience creating reports and presenting them to customers with other deliverables - Intellectual curiosity, with a strong desire to both learn and experiment in a rapidly changing industry - Experience in a fast-paced, startup environment - Background in e-commerce or product-focused advertising What You’ll Do This role centers on hands-on account optimization and management. You will execute strategy adjustments and performance monitoring across a substantial portfolio of assigned DSP accounts. Our DSP product platform is continuously evolving, and as a strategist, you'll play a pivotal role in shaping its development by surfacing feedback and insights from your client work. - Lead assigned accounts: Act as the primary strategist across multiple DSP accounts, managing and monitoring performance while working closely with our Customer Strategy Manager (CSM) team to drive client success. - Develop media strategies: Create comprehensive media plans that account for seasonality, high-season periods, shopping dates, and low-season opportunities. Identify new audience segments and strategically design campaigns to expand client business across the purchase journey. - Execute campaigns: Own the full campaign lifecycle from initial strategy discussions with clients, through campaign development (audience targeting, campaign structure, creative alignment), launch execution, and ongoing reporting. - Optimize performance: Perform account analyses to identify optimization opportunities, recommend strategic adjustments, and communicate value to clients. Execute campaign changes per client requests with clear communication of expectations and potential outcomes. - Drive spend and retention metrics: Own monthly spend pacing and account MRR (Monthly Recurring Revenue) retention as core performance metrics tied to team bonus eligibility. Deliver consistent results against these key performance indicators. - Manage client relationships: Attend weekly or bi-weekly customer calls as requested by the CSM, leading performance recaps, addressing ad hoc requests, and managing follow-ups. For high-churn-risk accounts, actively defend strategies, educate clients on our methodology, and keep them engaged on account progress. - Diagnose and communicate: Understand each client's business and goals to formulate strategy for assigned accounts. Diagnose performance issues independently and communicate findings and recommendations with clarity and confidence. - Surface insights: Continually identify product and user experience feedback from client interactions and surface it to internal teams. Help shape the roadmap of Quartile's DSP product based on real client needs. - Stay current: Maintain awareness of industry trends and platform updates. Regularly attend trainings on Quartile's platform and collaborate with product leadership to understand how to leverage new capabilities. - Contribute to team: Assist in training and mentoring team members and influence the development of internal processes and best practices for DSP strategy and execution. Account Ownership & Execution You will manage client relationships, execute strategy, diagnose performance issues, and communicate results independently. You will work closely with our Customer Strategy Manager team, but you own the day-to-day execution and success of your assigned accounts. This is a PJ contract based out in Brazil.

Role Description The Cross-Channel Performance Strategist is responsible for developing and executing strategies to drive the performance and effectiveness of paid marketing campaigns across Programmatic, Meta, and Google Ads. They are experts in cross-channel paid advertising and utilize their knowledge to optimize campaigns, increase conversion rates, and improve ROI (Return on Investment). The Cross-Channel Performance Strategist stays up to date with industry trends, platform algorithms, and best practices to ensure the success of campaigns across Search, Performance Max, YouTube, Meta, and Programmatic channels. Note: This role requires working night shift hours from 6:30 PM to 3:30 AM. Key Responsibilities - Develop and execute cross-channel strategies: Plan, create, and implement effective campaign strategies across Programmatic, Meta, and Google Ads to drive traffic, increase conversions, and achieve business goals. - Google Ads campaign management: Plan, build, and optimize Search, Performance Max (PMax), and YouTube campaigns, including keyword strategy, bidding, asset groups, audience signals, and creative variations to maximize ROAS and deliver against client KPIs. - Meta Ads campaign management: Plan, build, and optimize campaigns across Meta platforms (Facebook, Instagram) covering objectives from awareness to conversion, leveraging audience segmentation, lookalikes, custom audiences, dynamic creative, and Advantage+ campaigns. - Programmatic campaign management: Set up, run, and optimize programmatic campaigns across display, video, and native channels, including bid strategy, creative rotation, audience targeting, contextual targeting, inventory selection, and viewability monitoring. - Google Tag Manager implementation: Implement, configure, and maintain Google Tag Manager (GTM) deployments — including triggers, variables, tags, dataLayer configuration, and custom events — to ensure accurate data capture across all marketing channels and platforms. - Google Analytics 4 (GA4) management: Set up, audit, and maintain GA4 properties, including event configuration, conversion tracking, audience setup, custom dimensions, and cross-channel attribution to inform optimization decisions. - Keyword research and audience targeting: Conduct comprehensive keyword research, audience analysis, and targeting strategy across Search, social, and programmatic channels to identify relevant and high-performing opportunities. - Campaign optimization: Continuously monitor and optimize campaigns across all channels to improve performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). - Ad copy and creative direction: Write compelling ad copy and provide creative direction that aligns with channel best practices and campaign objectives across Search, social, and programmatic placements. - Landing page and conversion optimization: Collaborate with the marketing and web development teams to optimize landing pages and conversion paths for better user experience and conversion rates. - A/B testing: Design and execute A/B tests to evaluate different ad variations, audience segments, creative assets, landing page layouts, and campaign strategies, and implement data-driven optimizations. - Performance analysis and reporting: Track and analyze campaign performance metrics across channels, generate regular reports, and provide insights and recommendations to stakeholders. - Stay up to date with industry trends: Keep abreast of the latest cross-channel paid media trends, platform updates (Google Ads, Meta, programmatic DSPs), algorithm changes, and industry best practices to ensure the use of cutting-edge strategies and techniques. - Budget management: Monitor and manage budgets effectively across Programmatic, Meta, and Google Ads, ensuring optimal allocation of resources to achieve desired results. - Collaboration and communication: Work closely with cross-functional teams, including marketing, design, development, and data analytics, to align cross-channel strategies with broader marketing initiatives. Qualifications - Bachelor's degree in marketing, business, or a related field with 3–8 years of working experience in cross-channel performance strategy and optimization. - Proven experience in managing and optimizing paid campaigns across Google Ads (Search, Performance Max, YouTube), Meta Ads (Facebook, Instagram), and Programmatic DSPs. - Hands-on experience with Google Tag Manager (GTM) implementation — including container setup, tags, triggers, variables, and dataLayer configuration. - Proficiency with Google Analytics 4 (GA4) — including property setup, event tracking, conversion configuration, audience definition, and cross-channel attribution analysis. - Strong analytical skills with the ability to interpret data and make data-driven decisions across multiple channels. - Proficiency in using paid media tools and platforms, such as Google Ads, Meta Ads Manager, programmatic DSPs, Google Analytics, Google Tag Manager, and bid management software. - Excellent understanding of platform algorithms, audience targeting, bid strategies, and attribution models across Search, social, and programmatic. - Experience with A/B testing and conversion rate optimization (CRO) methodologies. - Strong written and verbal communication skills, with the ability to present complex data and insights to non-technical stakeholders. - Ability to work independently and manage multiple projects simultaneously in a fast-paced environment. - Detail-oriented and highly organized, with a focus on delivering high-quality work within deadlines. - Knowledge of SEO principles and how they align with paid strategies is a plus. - Willingness to work night shift hours (6:30 PM – 3:30 AM).

Role Description As a Data Analyst within Tinuiti's Client Delivery team, you will play a crucial role in providing data-driven insights and strategic recommendations directly to our clients. You will be instrumental in leveraging data from Amazon Marketing Cloud (AMC) and Amazon Advertising to optimize their marketing performance and achieve their business goals on the Amazon platform. You will work closely with client-facing marketing managers, campaign specialists, and other stakeholders, both internally and externally, to translate complex data into clear, compelling narratives and actionable strategies. This role also offers opportunities to contribute to data science projects, providing a pathway for growth within the company. Responsibilities: - Data Extraction and Management: - Extract, clean, transform, and load data from Amazon Marketing Cloud (AMC), Amazon Advertising (Seller Central/Vendor Central), and potentially other relevant data sources. - AMC Expertise: - Deeply understand and effectively utilize Amazon Marketing Cloud to conduct advanced audience segmentation, campaign performance analysis, path-to-conversion studies, and other custom analyses for client accounts. - Amazon Advertising Analysis: - Monitor and analyze key performance indicators (KPIs) across various Amazon Advertising channels (Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP) for our clients. - Performance Reporting: - Develop and maintain regular and client-facing reports and dashboards to visualize key trends, campaign performance, and insights. - Insight Generation: - Identify significant trends, anomalies, and opportunities for optimization within Amazon marketing and advertising data specific to client objectives. - Strategic Recommendations: - Translate data insights into actionable recommendations and present them directly to clients to improve campaign efficiency, targeting strategies, and overall marketing effectiveness on Amazon. - Experiment Design and Analysis: - Collaborate with client teams to design and analyze A/B tests and other experiments to measure the impact of marketing initiatives. - Client Communication: - Effectively communicate data findings, insights, and recommendations to clients in a clear and concise manner, both verbally and in writing. - Collaboration: - Partner closely with internal marketing managers and campaign specialists, as well as directly with client stakeholders, to understand their data needs and provide relevant analysis and support. - Documentation: - Maintain clear and concise documentation of data sources, methodologies, and reporting processes for client accounts. - Staying Current: - Keep abreast of the latest features and updates within Amazon Marketing Cloud and Amazon Advertising to provide clients with the most up-to-date strategies. - Junior Data Science Projects (Examples): - Assist in developing predictive models for forecasting client product demand on Amazon. - Contribute to client projects involving customer segmentation and lifetime value analysis to inform their Amazon strategy. - Support the development of algorithms to optimize bidding strategies on Amazon Advertising for client campaigns. Qualifications - Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, or a related discipline. - Master’s degree in Data Science preferred. - Strong proficiency and hands-on experience with Amazon Marketing Cloud (AMC), including data querying, audience building, and leveraging AMC tools for advanced analysis to address client needs. - Experience with Amazon Advertising platforms (Seller Central and/or Vendor Central). - Understanding of campaign structures, reporting metrics, and optimization levers is crucial for client success. - Excellent analytical and problem-solving skills with the ability to interpret complex data and draw meaningful conclusions relevant to client business objectives. - Strong data visualization skills and experience with tools such as Tableau, Power BI, or Google Data Studio to create compelling client-facing reports. - Proficiency in SQL for data querying and manipulation. Familiarity with scripting languages like Python or R is a plus. - Excellent communication and presentation skills with the ability to effectively communicate technical findings and strategic recommendations to clients of varying technical understanding. - Strong attention to detail and a commitment to data accuracy in all client deliverables. - Ability to manage multiple client projects and deadlines in a fast-paced environment. - Ability to work independently and collaboratively within internal teams and directly with clients. Benefits - Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. We offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. Additionally, we provide 20 paid holidays, including multiple long weekends. - Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts. - Retirement: Match up to 4% of your contributions at 100%. - Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity. - Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. - Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.