EU

• Respond to customer inquiries primarily via email in a timely and professional manner • Handle customer concerns, complaints, and order-related issues • Provide accurate information about products, orders, and policies • Manage and organize customer support tickets using Zendesk or similar tools • Assist with order tracking, returns, and refunds through Shopify • Collaborate with the team via Slack and other communication platforms • Maintain a positive and helpful brand voice in all interactions

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels • Create strong angles, hooks, and messaging frameworks for a mature female audience • Translate product benefits into emotion-driven, problem-solution ads • Continuously generate new concepts while iterating on proven winners • Analyze performance data (hooks, retention, CTR, CPA, ROAS) • Identify winning creatives and patterns • Create structured iterations to scale winners • Write clear, actionable briefs for UGC creators and editors • Guide creators on tone, structure, objections, and delivery • Work closely with media buyers to align creative & performance • Collaborate with brand and marketing teams to ensure consistency

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels • Create strong angles, hooks, and messaging frameworks for a mature female audience • Translate product benefits into emotion-driven, problem-solution ads • Continuously generate new concepts while iterating on proven winners • Analyze performance data (hooks, retention, CTR, CPA, ROAS) • Identify winning creatives and patterns • Create structured iterations to scale winners • Kill underperformers fast and double down on what works • Write clear, actionable briefs for UGC creators and editors • Guide creators on tone, structure, objections, and delivery • Work closely with media buyers to align creative & performance • Collaborate with brand and marketing teams to ensure consistency • Deeply understand the mature women customer • Identify key objections, desires, fears, and buying triggers • Monitor competitors and market trends • Turn customer feedback and reviews into ad concepts

• Oversee and optimize daily store operations • Monitor fulfillment, supplier relations, inventory, and performance • Identify bottlenecks early and proactively solve them on your own • Structure and streamline all content workflows • Manage planning, deadlines, and team accountability • Ensure consistent, high-quality, on-time content delivery • Build SOPs, workflows, and automation systems • Implement tools to improve efficiency across departments • Create scalable systems that run like a well-oiled machine • Lead daily/weekly calls and manage cross-functional teams • Communicate clearly and deliver actionable next steps • Coach teams, maintain accountability, and drive performance

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels • Create strong angles, hooks, and messaging frameworks for a mature female audience • Translate product benefits into emotion-driven, problem-solution ads • Continuously generate new concepts while iterating on proven winners • Analyze performance data (hooks, retention, CTR, CPA, ROAS) • Identify winning creatives and patterns • Create structured iterations to scale winners • Write clear, actionable briefs for UGC creators and editors • Guide creators on tone, structure, objections, and delivery • Work closely with media buyers to align creative & performance • Collaborate with brand and marketing teams to ensure consistency • Deeply understand the mature women customer • Identify key objections, desires, fears, and buying triggers • Monitor competitors and market trends • Turn customer feedback and reviews into ad concepts

• Own the architecture, operations, and health of our TikTok Shop presence • Set up and maintain TikTok Shop seller accounts • Product catalog management: listings, variants, pricing, inventory sync • Integrate TikTok Shop with our Shopify backend, 3PL, and inventory systems • Manage order flow from TikTok Shop → 3PL → customer • Monitor inventory levels and forecast restocks against creator/live campaign spikes • Coordinate with logistics partners on fulfillment, returns, and customs • Keep shop health scores in the green: violation monitoring, appeals, policy compliance • Manage product approvals, category certifications, and documentation for TikTok • Own TikTok Shop's in-app customer service • Build SOPs and handle refunds, returns, and escalations

• Use AI video tools (e.g. Runway, Kling, Pika, Sora, HeyGen, ElevenLabs) to generate and enhance video content for paid ads, social media, and marketing campaigns • Combine AI-generated footage with raw assets to create polished, conversion-focused videos for TikTok, Instagram, Facebook, and YouTube • Rapidly produce multiple creative variations using AI workflows to support A/B testing and performance optimization • Use AI tools to auto-generate captions, voiceovers, sound effects, transitions, and motion elements • Craft prompts and creative briefs to guide AI tools toward outputs that align with Faccelove's brand identity and quality standards • Partner with the marketing and creative team to develop and execute AI-enhanced content strategies • Continuously monitor AI tool developments, social media trends, and platform algorithm changes to keep content fresh and effective • Maintain organized libraries of AI-generated assets, prompts, and project files for repeatability and efficiency • Deliver projects on time while maintaining quality across a high volume of content

• Oversee and optimize daily store operations • Monitor fulfillment, supplier relations, inventory, and performance • Identify bottlenecks early and proactively solve them on your own • Structure and streamline all content workflows • Manage planning, deadlines, and team accountability • Ensure consistent, high-quality, on-time content delivery • Build SOPs, workflows, and automation systems • Implement tools to improve efficiency across departments • Create scalable systems that run like a well-oiled machine • Lead daily/weekly calls and manage cross-functional teams • Communicate clearly and deliver actionable next steps • Coach teams, maintain accountability, and drive performance

• Take ownership of growth across a high-performing DTC beauty brand • Work closely with leadership on high-priority revenue and performance initiatives • Lead strategic experiments across the website, offers, funnels, and customer journey • Help unlock new opportunities across retention, conversion, and overall store performance • Play a key role in scaling a fast-moving e-commerce brand with strong global growth potential • Own and drive growth strategy across the Shopify store and broader e-commerce funnel • Identify opportunities to improve conversion rate, average order value, customer lifetime value, and overall revenue performance • Build and prioritize a growth roadmap based on data, customer behavior, and business needs • Develop structured hypotheses and translate them into high-impact growth initiatives • Continuously look for new ways to unlock growth across offers, landing pages, bundles, upsells, and customer journey improvements • Lead conversion rate optimization efforts across key parts of the store, including product pages, headlines, product copy, checkout, offers, add-to-cart flows, and page layouts • Plan, run, and analyze A/B tests using tools such as Intelligems • Improve store speed, user experience, and mobile shopping performance • Identify friction points in the buying journey and recommend improvements that drive measurable lift • Implement winning tests and continue iterating based on results and learnings • Work closely with creative, marketing, retention, and Shopify teams to align on performance goals and priorities • Ensure growth initiatives are clearly communicated, properly executed, and tied to measurable outcomes • Collaborate with internal stakeholders to improve speed, alignment, and testing efficiency • Help connect insights across departments so that decisions are based on both performance data and customer behavior • Monitor key business and conversion metrics daily to spot opportunities and issues quickly • Use GA4, Shopify analytics, heatmaps, user recordings, and testing data to guide decision-making • Analyze customer behavior and funnel performance to identify where users drop off and why • Turn insights into clear action plans that support revenue growth and better customer experience • Keep a close eye on competitor activity, market trends, and emerging e-commerce opportunities

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels • Create strong angles, hooks, and messaging frameworks for a mature female audience • Translate product benefits into emotion-driven, problem-solution ads • Continuously generate new concepts while iterating on proven winners • Analyze performance data (hooks, retention, CTR, CPA, ROAS) • Identify winning creatives and patterns • Create structured iterations to scale winners • Kill underperformers fast and double down on what works • Write clear, actionable briefs for UGC creators and editors • Guide creators on tone, structure, objections, and delivery • Work closely with media buyers to align creative & performance • Collaborate with brand and marketing teams to ensure consistency • Deeply understand the mature women customer • Identify key objections, desires, fears, and buying triggers • Monitor competitors and market trends • Turn customer feedback and reviews into ad concepts