Reimagining Trusted Interactions
Senior GTM Marketing Manager
Location
United States
Posted
37 days ago
Salary
$110K - $155K / year
Seniority
Lead
Job Description
Senior GTM Marketing Manager
Spruce Systems, Inc.
Role Description SpruceID is hiring a Senior GTM Marketing Manager to help turn our strategy into the assets, campaigns, customer intelligence, and AI-enabled marketing systems that move complex public-sector sales conversations forward. - This is a high-leverage generalist role. - You will work across: - Positioning - Content - Web copy - Sales collateral - Account-specific narratives - Campaigns - Events - Technical writing - Video and explainer content - Marketing operations - You will work directly with the Head of Marketing and closely with sales, delivery, and executive leadership. - Much of the work will sit at the intersection of marketing, GTM strategy, customer intelligence, and sales enablement. - Marketing at SpruceID is not measured like a simple PLG SaaS funnel; it is relationship-led, event-heavy, long-cycle, and highly dependent on trust. - This role is ideal for someone who wants to help define what modern marketing looks like in the age of AI. Qualifications - 5+ years of experience marketing in infrastructure, government, fintech, identity, developer tools, enterprise software, or another complex technical market. - A portfolio of shipped GTM work across formats: positioning, sales collateral, web copy, campaigns, content, events, technical explainers, or customer narratives. - Exceptionally strong writing and storytelling skills, especially for technical, policy, or complex product concepts. - Comfort working directly with sales, product, delivery, and executive stakeholders. - Hands-on fluency with Figma and Claude Code or equivalent AI-enabled production tools. - High ownership, strong judgment, and ability to operate with limited structure. Requirements - Can take an ambiguous business problem, form a point of view on what is needed, create the first useful version, and improve it through feedback. - Work independently and autonomously. - Adept with Figma (or similar) and Claude Code at a minimum, regularly use multiple AI tools, and have built AI-enabled workflows from scratch. - Use AI to ship what used to require whole teams, not just to draft content faster. - Have shipped across the full GTM surface area. - See content, product marketing, design, campaigns, enablement, and operations as connected parts of the same GTM system. - Can understand complex technical concepts, ask sharp questions, and translate them into clear narratives. Signs You May Be a Fit - You may be a strong fit for this role if you: - Prefer to go deep in one marketing discipline, such as content, PMM, brand, lifecycle, demand gen, or events. - Prefer work where the strategy, brief, and success criteria are mostly defined before you begin. - Use AI to speed up drafting or brainstorming, but have not meaningfully changed your workflow around it. - Want clear swim lanes between strategy, writing, design, campaigns, enablement, and operations. - Are strongest when coordinating agencies, designers, writers, or specialists rather than creating the first useful version yourself. - Are more energized by consumer, PLG, or high-volume SaaS motions than by complex infrastructure, technical buyers, public-sector sales cycles, policy context, and long-term category creation.
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