• Own the bidirectional data sync between Salesforce and HubSpot, ensuring leads, stages, and contact activity are accurately reflected across both systems at all times. • Create and implement complex automated workflows and drip campaigns within HubSpot, leveraging Salesforce opportunity stages and custom object fields to trigger personalized content based on prospect journey and account status. • Design, maintain, and optimize multi-step automation workflows driven by Salesforce object updates (Leads, Contacts, Opportunities, Custom Objects) to trigger HubSpot actions including email sends, enrollment, suppression, and branching logic. • Develop and enforce data validation rules, field-mapping schemas, and sync logic to prevent duplication and maintain database integrity at scale. • Monitor, analyze, and troubleshoot API sync errors, integration logs, and workflow audit histories to diagnose systemic issues in record updates, field mismatches, sync delays, or permission-related failures. • Create precision-targeted segments using a combination of Salesforce report criteria and HubSpot behavioral data (events, timestamps, scoring attributes) for complex campaigns and automated journeys. • Own enrichment, deduplication, archival, and sunset automation processes to ensure long-term data quality and compliance within both platforms. • Design conditional branching and content pathways that deliver the right message at the right time based on CRM and behavioral signals. • Implement workflow version control to ensure updates to triggers, enrollment criteria, and dependencies do not disrupt active marketing and sales processes.

• Plan, execute, and measure regional field programs • Manage event logistics end to end • Track and report on field program outcomes • Partner closely with the Sr. Director of Customer Marketing on program planning • Co-design the annual customer field program calendar • Own end-to-end execution of CAB meetings and track customer program outcomes

Role Description The ideal candidate for this position will have a solid understanding of the genomics landscape in the region. They will demonstrate success in developing product market strategies for both short and medium terms. This includes planning and performing regional strategies for new product introductions and growing market penetration. You serve as the main contact for the marketing department in the eastern AMR region. You will coordinate with regional commercial teams, regional marketing, and global central marketing teams. You will manage the application of the company’s international marketing and sales strategies. You will pinpoint local market development requirements and craft marketing plans adapted to the region. These activities will promote the company’s strategic business progress in the area. Main Duties - Lead Regional Marketing Growth Strategies - Develop and implement comprehensive marketing strategies that are translated to operational plans in the assigned territories in AMR East region, focusing on growing sales and increasing profitability aligned with the company's strategic priorities. - Apply regional market knowledge and customer insights to develop marketing strategies. - Find growth opportunities targeting vital local customers. - Communicate global messages and manage local deployment plans throughout the AMR East region. - Understand the regional market trends, short- and long-term opportunities for our technology and products, and develop strategies and plans coordinated with the central marketing team. - Collect, evaluate, react to, and communicate field information to the global teams. - Ensure that customer feedback is shared with the teams to influence Oxford Nanopore’s product development strategy and roadmap, as well as commercial goals and objectives. - Pilot, incubate, iterate profitable local programs/initiatives, and implement global marketing/commercial marketing programs in the region. - Implement and maintain consistency of the central marketing SOPs, standards, and measurement metrics in the AMR East region. - Follow the central marketing guideline, ensuring the company’s core value, brand, ethos, and tone of the voice are applied and consistent in the AMR East region. - Support Marketing Campaigns - Work closely with the regional Marketing Operations and Events teams to create and manage regional marketing activities. - In consultation with commercial leaders across the region and central marketing teams, identify local demand-generation marketing campaigns to support regional business growth. - Support the Marketing Operation team for the region to formulate and monitor the budget allocated for marketing plan execution. - Support track and report on marketing campaign results using agreed KPIs. - Support Sales and Key Commercial Channels - Deliver global and regional-focused sales trainings and programs as appropriate. - Regular training and support of regional channel partners, implementing marketing channel partner initiatives on the regional level. - Work with the central marketing team to provide local competitor information with a set of sales tools that help regional sales teams to position and sell the company’s product portfolio. - Support the creation and/or delivery of marketing materials/collaterals (digital and print; English and/or translated) as appropriate in the region. - Support sales by attending customer meetings and presentations as appropriate. - Partner with thought leaders to build and lead collaboration opportunities that support our commercial goals. - Set, communicate, and maintain timelines and priorities, including expectation management on multiple projects. - Any other duties as might be required within the remit and responsibilities of the post. Qualifications - Solid understanding of the life science/genomic market in the AMR East region. Market knowledge and experience in LATAM region would be helpful. - Confirmed marketing experience (5-8+ years) within a life science and/or genomic sequencing industry. - Demonstrable experience in the development of strategic and execution of tactical marketing plans. - Experience in working with channel partners (such as distributors, dealers, etc.). - Working in a global and matrixed environment, with the ability to influence across an organization at all levels. - Excellent organization and presentation skills, with outstanding written and verbal communication skills. - Strong project management skills and a passion for driving activities to a high-reaching timescale. - A detailed, focused, and analytical approach to problem solving. - Comfortable travel up to 30-40% within the region. Benefits - The salary for this role is between $140,000 and $175,000 USD. - The salary offered will reflect the skills and experience of the candidate. - Certain roles within ONT are eligible for annual bonus and stock, allocated based on individual performance. - Employees based in the US have the option to choose healthcare benefits. - Participate in the company 401(k) plan and company match. - Short-term and long-term disability coverage. - Basic life insurance. - Commuter benefits. Company Description Oxford Nanopore has developed a new generation of nanopore-based sensing technology for faster, information-rich, accessible, and affordable molecular analysis. The technology is used to understand and characterize the biology of humans, animals, plants, bacteria, viruses, and diseases such as cancer. By enabling biological insights, we strive to improve life on Earth and beyond.

• Support the planning, execution, and optimization of integrated marketing campaigns across digital, content, events, PR, and sales enablement initiatives • Collaborate closely with sales, operations, and creative teams to develop, maintain, and update a wide range of marketing materials • Assist with content creation and distribution across PR, email marketing, website, and other digital channels • Coordinate cross-functional marketing projects, managing timelines, stakeholders, approvals, and deliverables • Support the management of Firefly's digital presence through website updates, SEO initiatives, email marketing, and other digital marketing efforts • Coordinate the execution of trade shows, conferences, sponsorships, internal events, and other brand activations • Maintain and organize marketing resources, content libraries, templates, campaign assets, and internal documentation • Monitor campaign performance of marketing initiatives, preparing reports and insights on key metrics • Conduct market, audience, and competitor research to identify emerging trends, industry developments, customer insights, and growth opportunities • Help ensure brand consistency across all marketing communications