• Lead Paid Media strategy and execution across channels including Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Display, YouTube, and Streaming Media • Own campaign performance for assigned accounts, ensuring campaigns align with partner goals such as inquiries, applications, enrollments, and lead generation • Monitor campaign performance and provide clear reporting, insights, and optimization recommendations to partners and internal teams • Identify and execute ongoing testing opportunities across channels, audiences, and creative approaches to improve results • Collaborate with creative, analytics, and account teams to ensure smooth execution and strong campaign performance • Support and mentor junior Paid Media team members while helping maintain high execution standards • Stay informed on Paid Media trends, platform updates, and innovations within higher education marketing

• Build Hubspot landing pages, forms and emails and interpret results of open/click rates • Validate and ensure accuracy of Hubspot lead and deal data • Manage and optimize email banner campaigns via email signature tool • Work alongside agencies and contractors for graphic design and paid media, requesting graphics and handing off assets to paid media contractor • Create email and ad copy with the assistance of Claude and content team • Analyze weekly performance data and surfacing insights to marketing team for fast decision making • Gather and validate data from multiple sources to ensure accuracy and completeness • Experiment with AI tools like Claude to automate repetitive tasks, generate ideas and create marketing assets

• Допомагати студентам ефективно і з задоволенням засвоювати матеріал у процесі навчання • Перевірка домашніх завдань студентів Marketing курсу • Відповіді на питання студентів в чаті та на відео дзвінках • Проведення пробних технічних інтерв’ю для студентів • Пропонування ідей для вдосконалення нашого навчального процесу

• Own and optimize the entire demand generation funnel, from campaign execution through to qualified pipeline creation. • Responsible for building, managing, and continuously improving revenue-generating programs across multiple channels while ensuring every marketing activity is connected to measurable business outcomes. • Plan, execute, and optimize paid campaigns across multiple digital advertising platforms. • Lead creative testing initiatives, including the development of ad creative briefs and performance-driven iterations. • Own the marketing-qualified lead (MQL) funnel and drive progression through nurturing and sales qualification stages. • Manage webinar promotion, setup, and execution as a core demand generation channel. • Develop and manage lead magnet strategies, ensuring content assets effectively support pipeline growth and conversion objectives. • Own HubSpot configuration and optimization, including lifecycle stage management and lead scoring frameworks. • Establish and maintain robust attribution models through disciplined UTM governance and tracking standards. • Build and maintain dashboards that provide actionable insights and support data-driven decision-making. • Analyze campaign performance and implement optimizations to improve conversion rates, efficiency, and pipeline contribution.