• Допомагати студентам ефективно і з задоволенням засвоювати матеріал у процесі навчання • Перевірка домашніх завдань студентів Marketing курсу • Відповіді на питання студентів в чаті та на відео дзвінках • Проведення пробних технічних інтерв’ю для студентів • Пропонування ідей для вдосконалення нашого навчального процесу

• Own and optimize the entire demand generation funnel, from campaign execution through to qualified pipeline creation. • Responsible for building, managing, and continuously improving revenue-generating programs across multiple channels while ensuring every marketing activity is connected to measurable business outcomes. • Plan, execute, and optimize paid campaigns across multiple digital advertising platforms. • Lead creative testing initiatives, including the development of ad creative briefs and performance-driven iterations. • Own the marketing-qualified lead (MQL) funnel and drive progression through nurturing and sales qualification stages. • Manage webinar promotion, setup, and execution as a core demand generation channel. • Develop and manage lead magnet strategies, ensuring content assets effectively support pipeline growth and conversion objectives. • Own HubSpot configuration and optimization, including lifecycle stage management and lead scoring frameworks. • Establish and maintain robust attribution models through disciplined UTM governance and tracking standards. • Build and maintain dashboards that provide actionable insights and support data-driven decision-making. • Analyze campaign performance and implement optimizations to improve conversion rates, efficiency, and pipeline contribution.

• Lead the Paid Media area with a strategic focus • Design and implement high-impact paid strategies and campaigns for major clients • Maximize advertising ROI and ensure operational excellence across campaigns • Oversee proper execution of multichannel campaigns (Google Ads, Meta, DV360, Amazon, TikTok, etc.) • Collaborate with internal teams and client stakeholders to deliver user-centric, integrated campaigns • Analyze campaign and audience data to generate actionable optimization proposals

• Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio. • Advise on targeting, budgets, and creative with a focus on Reels and short-form video. • Occasionally launch and manage campaigns promoting films, trailers, and releases. • Report on audience growth and engagement and recommend optimizations.