• Own and optimize the entire demand generation funnel, from campaign execution through to qualified pipeline creation. • Responsible for building, managing, and continuously improving revenue-generating programs across multiple channels while ensuring every marketing activity is connected to measurable business outcomes. • Plan, execute, and optimize paid campaigns across multiple digital advertising platforms. • Lead creative testing initiatives, including the development of ad creative briefs and performance-driven iterations. • Own the marketing-qualified lead (MQL) funnel and drive progression through nurturing and sales qualification stages. • Manage webinar promotion, setup, and execution as a core demand generation channel. • Develop and manage lead magnet strategies, ensuring content assets effectively support pipeline growth and conversion objectives. • Own HubSpot configuration and optimization, including lifecycle stage management and lead scoring frameworks. • Establish and maintain robust attribution models through disciplined UTM governance and tracking standards. • Build and maintain dashboards that provide actionable insights and support data-driven decision-making. • Analyze campaign performance and implement optimizations to improve conversion rates, efficiency, and pipeline contribution.

• Lead the Paid Media area with a strategic focus • Design and implement high-impact paid strategies and campaigns for major clients • Maximize advertising ROI and ensure operational excellence across campaigns • Oversee proper execution of multichannel campaigns (Google Ads, Meta, DV360, Amazon, TikTok, etc.) • Collaborate with internal teams and client stakeholders to deliver user-centric, integrated campaigns • Analyze campaign and audience data to generate actionable optimization proposals

• Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio. • Advise on targeting, budgets, and creative with a focus on Reels and short-form video. • Occasionally launch and manage campaigns promoting films, trailers, and releases. • Report on audience growth and engagement and recommend optimizations.

• Take full ownership and run point on all digital performance marketing efforts. • Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms. • Manage end-to-end campaign execution: ad creation, targeting, optimisation, and reporting. • Conduct keyword research, A/B testing, and continuous campaign improvement to maximise ROI. • Allocate and track digital marketing budgets, identifying opportunities for cost optimisation. • Collaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly. • Develop and implement social media strategies to grow engagement, brand awareness, and customer retention. • Create, schedule, and post social content (graphics, captions, videos) aligned with campaigns and brand identity. • Monitor trends, track engagement, and adjust content and posting strategies as needed. • Handle customer interactions and feedback on social media to maintain a positive brand image. • Plan and execute online and offline events including logistics, marketing materials, and post-event follow-ups. • Track and analyse campaign performance, website traffic, social media metrics, and other digital KPIs. • Generate actionable reports and insights to optimise campaigns and support decision-making. • Execute data-driven A/B tests and adjust campaigns based on performance insights. • Present campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROI.