• Lead the Paid Media area with a strategic focus • Design and implement high-impact paid strategies and campaigns for major clients • Maximize advertising ROI and ensure operational excellence across campaigns • Oversee proper execution of multichannel campaigns (Google Ads, Meta, DV360, Amazon, TikTok, etc.) • Collaborate with internal teams and client stakeholders to deliver user-centric, integrated campaigns • Analyze campaign and audience data to generate actionable optimization proposals

• Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio. • Advise on targeting, budgets, and creative with a focus on Reels and short-form video. • Occasionally launch and manage campaigns promoting films, trailers, and releases. • Report on audience growth and engagement and recommend optimizations.

• Take full ownership and run point on all digital performance marketing efforts. • Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms. • Manage end-to-end campaign execution: ad creation, targeting, optimisation, and reporting. • Conduct keyword research, A/B testing, and continuous campaign improvement to maximise ROI. • Allocate and track digital marketing budgets, identifying opportunities for cost optimisation. • Collaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly. • Develop and implement social media strategies to grow engagement, brand awareness, and customer retention. • Create, schedule, and post social content (graphics, captions, videos) aligned with campaigns and brand identity. • Monitor trends, track engagement, and adjust content and posting strategies as needed. • Handle customer interactions and feedback on social media to maintain a positive brand image. • Plan and execute online and offline events including logistics, marketing materials, and post-event follow-ups. • Track and analyse campaign performance, website traffic, social media metrics, and other digital KPIs. • Generate actionable reports and insights to optimise campaigns and support decision-making. • Execute data-driven A/B tests and adjust campaigns based on performance insights. • Present campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROI.

• Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership • Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.) • Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients • Seek to utilize available AI and outsource resources to assist in workflow wherever possible