• Analyze and report on social media performance, campaign effectiveness, and social listening insights to help shape strategy and improve outcomes for clients. • Report to the Head of Analytics and work closely with account, content, and strategy teams to ensure campaigns are informed by clear, actionable data. • Partner with account managers, content creators, and strategy teams to support data-driven decision-making throughout campaign planning and execution. • Research emerging trends in social media, digital marketing, and audience behavior to inform client strategy. • Support reporting deliverables across channels by understanding data structure, tagging, measurement strategy, and reporting requirements. • Ensure reporting accuracy, consistency, and clarity across all analytics deliverables. • Gather, process, and interpret data from digital and social platforms, including Facebook, Instagram, LinkedIn, X/Twitter, and other relevant channels. • Develop regular and ad hoc reports that evaluate campaign performance against KPIs.

Role Description We are looking for a Senior Search Analyst to work on data-led analytical elements of our paid search program. You will be part of a dynamic and innovative team where autonomous decision-making, self-motivation, and flexible thinking are encouraged. You will play a crucial role in shaping the future success of the company. In this role, you will join the Search Engine Marketing (SEM) bidding team, who own and manage the data-led systems that ensure we’re making the most out of our paid search advertising spend. Your contribution will have a direct impact on paid search bidding strategies, optimizing existing automated systems, and using data to help identify new opportunities or problem areas in paid search marketing. You will work in collaboration with the wider SEM team, Data Science, and Data Engineering teams to actively measure and manage the performance and optimization of our paid search program across UK & FIGS markets. Furthermore, you will help the team adopt AI, finding real-world applications for AI tools to make our systems run faster, improve the quality of our data analysis, and uncover deeper analytical insights. - Produce original analyses to identify and explore opportunities to optimize our search engine marketing (SEM) bidding strategies towards maximizing revenue. - Seek out and implement improvements to our existing automated paid marketing systems. - Plan and execute measurement tests and experiments to evaluate the impact of different bidding strategies and apply findings to improve performance. - Apply analytical techniques to measure the true return of our SEM spend. - Collaborate closely with cross-functional teams such as Marketing and Data Science/Machine Learning to align on strategies, share insights, and ensure objectives are met. - Check on marketing performance daily and regularly report outward to the wider team and upward to the leadership team about trends, wins, and future plans. - Leverage AI tools and technologies for day-to-day tasks & systems to enhance efficiency, generate insights, and streamline workflows. - Stay informed and proactively implement emerging ad technologies, best practices in media systems management and bidding optimization, process improvements, and automation to enhance performance. Qualifications - Bachelor's degree in Business / Maths / Statistics or a related quantitative field. - 2+ years experience working in a data analytics position, preferably in a digital marketing environment. - Ability to turn complex data into compelling storytelling and actionable recommendations. - Expertise in interrogating data using SQL and writing custom SQL queries, and understanding of database structures. - Understanding of statistical analysis techniques used for experimental design such as regression analysis, hypothesis testing, multivariate analysis, and time series analysis. - Experience using AI tools in your day-to-day workflow, with a genuine eagerness to expand your knowledge and application of AI within SEM, data, and bidding. - Excellent verbal and written communication skills to effectively present findings, explain complex concepts, and influence stakeholder decision-making. - Ability to manage multiple projects, prioritize tasks, and meet deadlines while maintaining a high level of accuracy and attention to detail. - Has a genuine passion for learning and self-improvement, continuously seeking out new opportunities to expand knowledge and skills. - Prior exposure to Paid Search, Bidding, and Marketing KPIs is a strong plus. Benefits - Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses. - “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team. - Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work. - Donation matching. Give back? Give more! We match qualifying charitable donations annually. - Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs. - Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you. - Travel perks. We believe that travel is employee development, so we provide discounts and more. - Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges. - Health benefits. We offer great coverage and competitive premiums. - Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.

• Act as an analytical partner to the Head of Marketing and Performance Marketing leads, challenging plans and shaping data-backed channel mix and budget decisions, including evaluation of customer acquisition cost, customer spending forecast, and finding an optimal mix of marketing channels; • Own the mobile attribution framework across paid and organic channels, including setup, maintenance and quality control in tools like AppsFlyer, Adjust, etc. • Design, run and analyse experiments to measure incrementality, including holdout tests, geo experiments and conversion lift studies, and translate results into clear, actionable recommendations. • Generate hypothesis, conduct research and A/B tests, and present your findings clearly and compellingly to highlight the importance of your insights • Measure the impact of offline and upper-funnel campaigns (OOH, TV, radio, etc.) on app installs, sign-ups, branded search and other performance metrics using appropriate analytical approaches. • Support and monitor existing performance marketing metrics, identify areas for improvement, and develop new metrics that inform decision-making across the organization. • Develop data visualizations and reports that are informative and easily understood by business and product teams. • Own the necessary data flows in collaboration with the Data Engineering team, from defining requirements to validating data quality.

Title: Loyalty Programs Marketing Analyst Location: Moon Township, Cleveland United States Job Description: Eaton's ES AMER ARS division is currently seeking a Loyalty Programs Marketing Analyst. This role is based onsite at our Eaton facility in Moon Township PA or our corporate headquarters in Cleveland OH. This position offers a hybrid working schedule of two days remote and three days in office. The Loyalty Programs Marketing Analyst supports the planning, execution, reporting, and administration of key Residential & Wiring Devices (RWD) marketing and loyalty initiatives. This role provides analytical, operational, and budgetary support for two primary program areas: - Homebuilder & Residential Contractor Agreements and Rebate Programs - Roadshow Program Operations and Asset Management The analyst partners closely with Marketing, Sales, Finance, Legal, and Operations teams to ensure program accuracy, compliance, and performance visibility. This role is critical to maintaining data integrity, forecasting program outcomes, and ensuring efficient execution of high visibility growth programs. The expected annual salary range for this role is $86000 - $126000 a year. Please note the salary information shown is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations. What you'll do: - Support the administration and lifecycle management of national and regional homebuilder and residential contractor agreements. - Track agreement status including new agreements, renewals, amendments, and expirations using approved contract lifecycle management (CLM) systems and internal repositories. - Coordinate agreement intake, filing confirmation, and audit readiness in partnership with Legal and Compliance teams. - Assist with rebate program administration, including eligibility tracking, documentation support, and issue resolution in coordination with Finance and Sales. - Develop, maintain, and distribute standard reporting and dashboards for year over year program performance and growth trends. - Support forecasting activities related to agreement conversions, renewals, and rebate liabilities. - Partner with Sales, Pricing, and Marketing teams to ensure agreement and rebate data is accurate, current, and usable for decision making. - Support rollout and maintenance of standardized agreement templates, trackers, and process documentation. - Support operational ownership of roadshow truck assets, including maintenance tracking, compliance documentation, and lifecycle status. - Coordinate logistics for roadshow events, including shipment timing, asset readiness, and event execution support. - Manage inventory tracking for demo materials, promotional items, and branded assets stored at the Cherrington office location. - Assist with event planning through inventory forecasting, shipment coordination, and post event reconciliation. - Support roadshow budget tracking, including forecast vs. actual spend and variance analysis. - Contribute data inputs to leadership reporting related to roadshow performance, cost efficiency, and return on investment. Qualifications: Basic (required) Qualifications: - Bachelor's degree from an accredited institution. - Two (2) years of experience in program administration, or business analytics, or marketing. - High level proficiency with Microsoft Excel (pivots, formulas, charts, v-lookups) - Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc. - No relocation is offered. Candidates must currently reside within a 50-mile radius of Moon Township PA or Cleveland OH to be considered. Active-Duty Military are exempt from this geographical limitation. Preferred Qualifications: - Bachelor's degree in business, marketing, finance, analytics, or a related field. - Experience working cross functionally with Sales, Finance, Legal, and Marketing teams. - Experience supporting rebate, incentive, loyalty, or channel programs. - Familiarity with contract lifecycle management (CLM) systems and Salesforce - Exposure to event operations, asset tracking, or logistics coordination. - Experience in industrial, electrical, construction, or manufacturing environments. - Experience supporting budget tracking and forecasting activities. Skills & Travel Requirements: - Strong analytical and reporting skills, including proficiency with Excel and data visualization or reporting tools. - Strong organizational skills with the ability to manage multiple programs and deadlines simultaneously. - Excellent attention to detail and documentation discipline. - Ability to travel 10-25%. All positions may require participation in video and in-person interviews as part of the hiring process. All candidates will be evaluated based on job-related competencies, and all candidates' privacy rights and data security will be protected in accordance with applicable laws. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws.We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.