• Liderar estratégias de growth marketing, otimizando canais de aquisição e funil de vendas; • Planejar e executar campanhas promocionais estratégicas; • Planejar, nutrir relacionamento e executar projetos junto com parceiros estratégicos; • Desenvolver materiais e trilhas de educação para o mercado e clientes em conjunto com parceiros estratégicos; • Planejar e executar eventos (online e offline) focados em geração de leads, trials e fortalecimento da marca; • Analisar métricas de crescimento e o ROI de eventos, projetos e parcerias, aplicando melhorias contínuas; • Atuar de maneira generalista, entendendo todas as janelas de oportunidades dentro da área de marketing; • Atuar de forma cross-funcional com outras áreas (Vendas, CS, Produto) para garantir o alinhamento das estratégias.

Company Description Are you ready to trade your job for a journey? Become a FlyMate! Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world. What more do we need to truly be unstoppable? Perhaps, that is you! Who we are: Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world. Today we support more than 4,900+ clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies. With over 1,200 global FlyMates, representing more than 40 nationalities, and in 12 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow. Job Description The Opportunity Are you ready to embark on an exhilarating journey as a Senior Marketing Manager - Agent, Education at Flywire? Join us and become a driving force behind our growth and revenue through strategic marketing initiatives within our education agent partner ecosystems worldwide. As a key player in our team, you will spearhead the creation and implementation of cutting-edge marketing strategies, dynamic field marketing campaigns, and captivating event planning endeavors. Your mission is to cultivate robust relationships with key agents and elevate our presence in the global market. While your primary responsibility will be driving marketing and growth in India, you will also be expected to provide marketing support for other Emerging Markets. Success in this role requires a keen sense of cultural awareness and the ability to effectively localize global thought leadership and campaigns to resonate authentically with our partners and their audiences. In addition to your creative prowess, this role will require cross-functional collaboration and strong project management skills. You'll work closely with various teams to ensure seamless execution of initiatives and alignment with organizational goals. As the orchestrator of our agent partnership marketing efforts, you'll navigate diverse perspectives and harness collective expertise to drive impactful results. This role will directly report to the Director, Marketing - Education Agents, ensuring alignment with regional strategies and objectives while contributing to our global marketing vision. Key Responsibilities - Strategy & Planning: Develop, execute, and own a strategic marketing plan aligned with overall business objectives, focusing on India and providing support for marketing initiatives in Emerging Markets. This requires both high-level vision and granular, hands-on implementation. - Campaign Management: Design, implement, and personally drive dynamic field marketing campaigns that drive engagement and revenue through our agent partner ecosystem in India and support execution in other Emerging Markets. This includes end-to-end execution, from concept to reporting. - Relationship Building: Cultivate and nurture robust relationships with key education agents in the region, acting as a trusted marketing partner. - Event Management: Lead captivating event planning and promotional efforts, actively managing all logistical and promotional elements to drive attendance and participation. - Collateral & Messaging: Craft compelling messaging and hands-on create impactful marketing collateral that effectively conveys Flywire's value proposition to target audiences. - Cross-Functional Collaboration: Work closely with Sales, Product, and other global marketing teams to ensure seamless execution and goal alignment, acting as the execution nexus for all agent-facing initiatives. Qualifications Here’s what we’re looking for: - Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. - Industry: Knowledge of the education industry and agent-based business models is essential - Experience: Minimum of 8+ years of experience in marketing and communication roles, with a proven track record of driving growth and revenue, particularly within India or other high-growth international markets. - Strategic Capacity: Capacity to develop a strategic marketing roadmap (setting the vision) and personally execute against it (driving the work). Must be a strategic thinker who is not afraid to be highly tactical and hands-on when necessary. - Communication: Excellent verbal and written communication skills are crucial for crafting compelling messaging and conveying the value proposition. - Relationship Management: Strong background in client or stakeholder relationship management, with the ability to foster trust, credibility, and alignment across internal teams (Sales, Product, Global Marketing) and external partners (Education Agents). Exceptional stakeholder management skills are required for success in this role. - Project Management: Exceptional project management skills, with the ability to manage multiple priorities and meet deadlines in a rapidly evolving landscape. - Mindset: Friendly, positive, and outgoing personality with excellent interpersonal skills. Thrives in a fast-paced, high-volume environment, staying flexible and nimble to adjust strategies as needed for success. Additional Information What We Offer: - Competitive compensation, including Restricted Stock Units - Flying Start - Our immersive Global Induction Program (Meet our Execs & Global Teams) - Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #InsideFlywire on social media - Dynamic & Global Team (we have been collaborating virtually for years!) - Wellbeing Programs (Mental Health, Wellness, Yoga/Pilates/HIIT Classes) with Global FlyMates - Be a meaningful part in our success - every FlyMate makes an impact - Competitive time off including FlyBetter Days to volunteer in a cause you believe in and Digital Disconnect Days! - Great Talent & Development Programs (Managers Taking Flight – for new or aspiring managers!) Submit today and get started! We are excited to get to know you! Throughout our process you can expect to meet with different FlyMates including the Hiring Manager, Peers on the team, the VP of the department, and a skills assessment. Your Talent Acquisition Partner will walk you through the steps and be your “go-to” person for any questions. Flywire is an equal opportunity employer. With over 40 nationalities across 12 different offices diversity, gender equality, and inclusion are at the core of our people agenda. We believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire. #Li-Hybrid

**What to expect on your journey with us:** - A solid and innovative company with a strong market presence - A dynamic, diverse, and multicultural work environment - Leaders with deep market knowledge and strategic vision - Continuous learning and development

• Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue • Create and manage customer segmentation and targeting strategies to optimize the customer journey • Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages • Develop and execute SMS and push notification campaigns to engage customers across multiple channels • Monitor and analyze campaign performance to optimize results and ROI • Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns • Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy • Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience