• Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue • Create and manage customer segmentation and targeting strategies to optimize the customer journey • Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages • Develop and execute SMS and push notification campaigns to engage customers across multiple channels • Monitor and analyze campaign performance to optimize results and ROI • Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns • Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy • Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience

• Represent HighLevel at External Events: Travel globally to attend marketing conferences, trade shows, summits, partner activations, and networking events where HighLevel is an exhibitor, sponsor, or featured participant. • Own Onsite Brand Presence: Lead onsite event execution including booth setup and breakdown, signage, swag, demos, on-stage activations and attendee experience. Ensure all event assets and brand touchpoints are polished, professional, and aligned with company standards. • Engage with Prospects and Partners: Serve as a trusted brand representative by confidently educating attendees on HighLevel’s platform capabilities, qualifying leads, answering product questions, and creating meaningful customer interactions. • Deliver Educational Presentations: Deliver engaging 30 to 45 minute presentations, workshops, or live demos to audiences ranging from 50 to 300 attendees. Translate marketing concepts and platform capabilities into actionable business insights. • Drive Event Performance and ROI: Track and evaluate event success metrics including lead quality, attendee engagement, pipeline influence, and overall event effectiveness. Provide actionable recommendations to improve future event performance and attendee experience. • Collaborate Cross Functionally: Partner closely with Marketing, Sales, Partnerships, Customer Success, and Events teams to align event goals, messaging, and lead follow up strategies. • Support Event Strategy and Planning: Contribute to event planning discussions including audience targeting, booth experience improvements, presentation topics, and activation strategies. Help identify opportunities to improve operational efficiency and event impact. • Maintain Advanced Product Expertise: Develop deep expertise in HighLevel’s platform and ecosystem to confidently conduct demos, answer advanced customer questions, and represent new product capabilities in the field. • Mentor and Support Team Members: Provide guidance and support to newer team members during onsite activations and event preparation as needed. • Travel Frequently: Expect frequent domestic and international travel, averaging 3 to 4 weeks per month, including occasional evenings and weekends depending on event schedules.

Role Description Reporting to the Senior Director of Marketing, Electronics, the Director of Marketing – Electronics Customer Enablement will define and lead a next-generation approach to how customers learn, adopt, and succeed with our solutions. At the intersection of customer experience, education, and product marketing, you will own the strategy and execution of a comprehensive customer enablement content ecosystem—ensuring customers can quickly realize value, confidently deploy and operate our lighting controls and electronics solutions (Hardware and Software), and expand their usage over time. You will design and scale engaging adoption experiences, educational content, and targeted programs that support customers throughout their entire journey—from first interaction through advanced proficiency and advocacy. Success in this role requires an owner’s mindset. You will establish a modern, repeatable, and measurable model, tightly aligned to the customer adoption lifecycle, and position customer enablement as a core strategic capability—one that differentiates how we deliver value – with our lighting controls solutions- in the market. Key Tasks & Responsibilities (Essential Functions) - Electronics Customer Enablement Strategy - Strategic Mindset - Define and lead a customer enablement strategy aligned to product (hardware, software and connected systems), customer, and business priorities - Establish a structured adoption journey across the customer lifecycle - Transform technical input into “how to” enablement, delivering a core driver of product adoption, retention, and customer success - Customer Programs & Content Leadership – End User Focus - Design and scale role-based customer programs, supporting “show me don’t tell” value realization, and tailored digital and in-person experiences - Ensure content and programs are practical, hands-on, and aligned to real-world customer workflows - Lead development and lifecycle management of customer enablement content, including: - self-service resources, guides - eLearning, video tutorials, and digital content - Instructor-led and hands-on training experiences in collaboration with our Training and Education team - Ensure content is timely (aligned with product releases and updates); role-based and use-case driven - Cross-Functional Leadership - Collaborates & Influences - Partner for strong alignment across teams, including Brand and Product Marketing; Product Management; Technical Support; Sales; Field Service teams; Training and Education. - Establish clear ownership, governance, and collaboration processes - Actively seek voice of customer and of partners - Measurement & Continuous Improvement – Results Driven - Define and monitor Key Performance Indicators - KPIs tied to customer outcomes - Continuously improve content and programs based on data, feedback, and customer insights. - Builds Effective Teams - Builds Capability - Manage team of Customer Enablement content developers - Develop talent and foster a high-performance culture - Develop team, systems, and processes to scale customer education Qualifications - 5+ years in customer enablement, education or customer success in a management or leadership position, with proven success building and scaling customer programs in technical B2B product environments - Experience in lighting controls, building management systems, or related industries is a strong asset; experience with connected systems combining hardware and software is also highly valued. - Experience leveraging AI tools to research, generate, map and produce high-quality content efficiently. Preferred experience designing and building AI agents - Leadership in cross-functional, matrixed organizations - Proven experience in team management and leadership Travel Requirements - 1-20% Compensation & Benefits - The range for this position is $135,500.00 to $225,500. Placement within this range may vary, depending on the applicant’s experience and geographic location. - Acuity offers generous benefits including health care, dental coverage, vision plans, 401K benefits, and commissions/incentive compensation depending on the role.

Role Description We are seeking a highly strategic and execution-focused Direct Mail Marketing Sr. Consultant to lead end-to-end campaign development and optimization. This role requires a data-driven marketer with deep expertise in direct mail and multichannel campaigns, strong financial and project management skills, and the ability to influence cross-functional stakeholders. - Develop and execute direct mail and integrated marketing campaigns from strategy through analysis - Build annual marketing plans aligned to revenue, growth, and customer lifecycle objectives - Lead campaign planning, segmentation, targeting, personalization, and testing strategies - Manage end-to-end campaign execution, including creative development, data delivery, and production timelines - Analyze campaign performance and customer data to drive actionable insights and improve ROI - Oversee marketing budgets, forecasts, purchase orders, and financial reporting (Workfront, Ariba) - Coordinate with cross-functional partners (Marketing, Legal, Product, Operations, and external vendors) - Manage vendor relationships, agency performance, and campaign execution workflows - Ensure brand consistency, compliance, and effective product positioning across all materials Qualifications - 5+ years of experience in direct mail and multichannel marketing - Strong expertise in campaign execution, segmentation, and personalization strategies - Proven ability to manage end-to-end campaigns and multiple concurrent initiatives - Advanced analytical skills with ability to translate data into insights and actions - Experience managing budgets, ROI tracking, and financial processes - Strong project management and cross-functional collaboration skills - Excellent communication and stakeholder management abilities - Proficiency in Microsoft Office, Workfront, and Ariba Requirements - Master’s degree in Marketing, Business, or related field (preferred) - Experience in financial services or other regulated industries (preferred) Benefits - Medical, dental & vision - Critical Illness, Accident, and Hospital - 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available - Life Insurance (Voluntary Life & AD&D for the employee and dependents) - Short and long-term disability - Health Spending Account (HSA) - Transportation benefits - Employee Assistance Program - Time Off/Leave (PTO, Vacation or Sick Leave) Company Description We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.